Review of smartphone Vivo V7 (vivo 1718)

Vivo is a subsidiary of BBK Corporation and is the second brand after OPPO to be in the same hands. The difference between the companies is imaginary, since they have very similar product lines, use the same technological solutions, and also ideologically the products coincide to the point of confusion. But models from Vivo act as more affordable smartphones, in the middle segment they are noticeably simplified compared to OPPO.

The Vivo V7 model is the main smartphone that the company plans to sell on the Russian market, however, it will also become a key one when expanding to Europe. Vivo became one of the sponsors of the 2018 FIFA World Cup, as the box proudly announces, the logo of this event flaunts there.

Vivo V7

For me, the fact that a Chinese company spends money on a championship sponsorship package is not surprising, rather it is genuinely amazing that Vivo is doing this by sacrificing the cost of their smartphones. Marketing costs are built into the price of products and raise them by 30-35%, which looks like an impossible waste for a highly competitive market. If you look at the idea of ​​the Vivo V7 smartphone, then this is a selfie smartphone for girls who are not burdened with technical knowledge, but can assume that the more megapixels, the better for the camera and subsequent photo quality. Vivo's success in China is largely determined by the low level of technology knowledge, quality of products and services on the part of consumers, this is a marketing victory in its purest form. Nothing like this can happen in Russia, as most of the consumers may be unreasonable, but this is not the level of misunderstanding that is observed in China.

In Russia, the OPPO F5 model has already appeared, which is positioned as a selfie smartphone, the target audience is girls. You can read the review in a few days.

Vivo V7

Vivo V7

V7 looks like a cheaper version of this model, aimed at a different price segment (give or take another). In it, the emphasis will be placed not only on the front camera, but also on music, as well as the main camera. In the absence of any real technology, Vivo, like OPPO, is trying to invest in marketing to create the appearance of such. These are mythical products that are no different from the endless series of second and third tier Chinese smartphones, but they are trying to create a buzz around them. The technique by which such a stir is created has been worked out in other countries, but practically does not work in Russia. Why? Our consumer is much more educated than those in Southeast Asia.

It's hard for me to imagine what Vivo is counting on when entering the Russian market with such a product, believing that they will be able to create a niche for it. But the fact that an unknown brand puts its products at a higher price than similar and new models from Huawei shows the madness of Vivo marketers and the absence of the slightest chance of success. However, let's look at the phone and evaluate it.

Design, dimensions, controls

Just like in OPPO F5, the first impression of the monolithic body is that it is made of aluminum, this is hinted at by polished metal inserts, which are actually paint, and the body itself is entirely made of plastic. Before us is an excellent fake for more expensive devices, a smartphone made entirely of plastic.

Vivo V7 Vivo V7 Vivo V7

The device is produced in two colors - gold and black, in the review we have the first color, but the second one looks like this on the official photo.

Vivo V7

The dimensions of the device - 149.3x72.8x7.9 mm, weight - 139 grams. The smartphone does not lie very well in the hand, as there is a mixture of two approaches here - the lower part of the smartphone is made with a rounding, but the glass above the screen is rectangular. It is not clear who came up with such a sandwich, but this is an extremely unsuccessful design option, the device in hand, despite its rather modest size, is not very good. There are a huge number of such models in China, the build quality and materials correspond to the segment of about $ 100, but not higher.

Vivo V7 Vivo V7 Vivo V7 Vivo V7 < img src="https://mobile-review.com/review/image/oppo/vivo-v7/pic/19.jpg" alt="Vivo V7" width="640" height="610"/>

On the left side there is a slot for memory cards and microSD cards, and it was made not combined, each card has its own compartment. This approach is welcome.

Vivo V7

On the right side there is an on / off button, there is also a paired volume rocker. The fingerprint sensor was placed on the back panel, this is a style from Huawei. The location is convenient, the sensor works correctly and quickly.

Above the screen is the front camera, as well as the proximity sensor. The device has a face unlock, it works quickly and quite reliably, it is impossible to unlock the device instantly from a photo. In complete darkness, such an unlock does not work, but even at dusk everything is fine, the device will recognize you. In my opinion, this is a fairly safe way to unlock your smartphone.

Vivo V7

Unusually, a smartphone has an LED, you can customize it for yourself, for certain events, then it will flash when they occur. There is a protective film on the screen, it gets scratched in a matter of days, so you will get rid of it soon.

At the bottom end there is a microUSB connector, there is also a speaker and a 3.5 mm jack with a microphone. The fact that there is no USB Type C here is strange, but, on the other hand, it is quite logical for the target audience, their previous device is most likely exactly the same.

As a subtotal, we can say that the Vivo V7 is well built, but it is boring, it is a typical smartphone from China, and it is also noticeably lower class than other devices in this price segment.

Vivo V7

Display

A titanic shift is taking place before our eyes, the market is moving towards devices with 18:9 screen geometry, they are often also called FullView displays. To achieve such a screen in an inexpensive device, Vivo chose a resolution of 720x1440 pixels, which, with a diagonal of 5.7 inches, gives 282 ppi. It is impossible to say that on this IPS-matrix you see individual dots in any conditions. But the fact that this is noticeable in some operating modes cannot be denied.

The screen in Vivo V7 is quite budgetary, it has bright colors, but the maximum brightness is not enough for the street. In general, I like how the screen works indoors, but low resolution works against it, and the screen geometry is not so important here.

Vivo V7

Viewing angles are such that the device is comfortable to use, but if you want to show a movie to a neighbor, then the picture will not seem bright and juicy, it will begin to fade.

There are no additional settings for the screen, there is a blue color filter that can be turned on according to a schedule or manually. The description says, "Adjust the colors on the screen to prevent eye strain." It's a pity, but you can't configure anything, it's just a switch, the description is wrong.

Vivo V7 Vivo V7

And this is what the screen looks like with “eye protection” turned on: poisonous colors that show the quality of the matrix, you definitely shouldn’t use this mode.

Vivo V7 Vivo V7

It's a pity, but this screen cannot be considered of very high quality, this is a budget matrix, which is much inferior to its classmates, for example, the display in LG Q6a or Huawei Honor 7X, and in almost all parameters.

Battery

Except for the Li-Ion battery capacity of 3000 mAh, the manufacturer does not provide any data on the operating time. In practice, the device behaves as expected. So, with 3-3.5 hours of screen operation, it is quite capable of lasting from 8 am to 6-7 pm, that is, almost a full day. For those who do not use the smartphone non-stop and are frugal, about 2 days will be available. Battery charging time is about 3.5 hours. Typical indicators that cannot be called bad or good, they coincide with classmates and are not out of the average. The lack of fast charging is a fat minus (5V/2A charger included).

Vivo V7

Communications

Let me start by saying that Wi-Fi 802.11 b/g/n supports one band, which by today's standards is not very good news, especially for big cities. Bluetooth version 4.2, there are no particular flaws. USB 2.0 version (microUSB connector), USB OTG supported.

GPS performance is average, in the pedestrian version of navigation and Google Maps there were moments when the point independently shifted to the neighboring streets of London, which raised questions. This did not interfere, but it is difficult to call the work of the GPS antenna excellent, there are some rough edges.

Chipset, memory, memory cards, performance

4 GB of RAM, which is excellent for a product of this class, 32 GB of internal memory, which is normal, but many analogues already have more memory. The microSD card slot is separate, which is also welcome.

Vivo V7

Qualcomm Snapdragon 450 chipset, 8-core, Cortex A-53 up to 1.8 GHz, Adreno 506 GPU. Mid-range solution, it does not have any notable features, look at the synthetic tests below. I would like to add that the device works quite briskly in normal tasks, but in “heavy” games it starts to noticeably slow down when switching between applications, which is quite understandable. For most consumers, its performance is enough for the eyes in ordinary tasks.

Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7

Камеры

Фронтальная камера имеет разрешение в 24 мегапикселя и множество улучшалок для лица. Также как в OPPO F5, этот аппарат позиционируется как селфи-смартфон для девочек, поэтому тут делают упор на параметры камеры для селфи. Что тут сказать? Посмотрите на пару себяшек на эту камеру и ее интерфейс.

Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7

Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7

And now let's compare what selfies you get on Huawei Honor 7X (direct competitor), OPPO F5 (analogue), flagships - iPhone X, Note 8, Huawei Mate 10 Pro.

To begin with, just like in OPPO, all these enhancements turn people into silicone mannequins, and there is a special shooting mode. Of all the devices, only the iPhone X lacks enhancements, but it also has the most controversial result, according to girls. However, the weaker sex does not like the result on Vivo / OPPO either, it is too artificial, there are few settings to correct the algorithms that distort the skin. At BBK Corporation, they pride themselves on drawing people's faces based on libraries (skin, hair, and so on). But it turns out consistently bad. Any program from the Play Store for selfies will distort the appearance of a person in exactly the same way, make him unrecognizable (which someone just likes). The main function of the smartphone is implemented in Chinese, the Europeans do not really like it, the change algorithm is too aggressive. But here everyone has their own tastes, for sure someone will admire such “drawing”. The camera has an LED that can illuminate the face.

The main camera is average in terms of image quality, the resolution is 16 megapixels. You can see examples of pictures below, as well as the interface.

Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7

Video quality is also average, see the example below.

The cameras of this device are cheap, they do not give the impression of something interesting, and the interface and its capabilities are not just typical Chinese, but something from small manufacturers.

Software

Despite the fact that this is Android 7.1.2, inside we see a shell created in the image and likeness of iOS, and the zoo is to copy different versions of Apple's OS, abandon proven solutions on Android and understandable menu splitting. The version of the FunTouch OS 3.2 shell, it completely coincides in its capabilities with ColorOS from OPPO, although there are some “finds” here, but differences in the interface and a small number of chips that do not make the difference. To understand what such a shell is, I advise you to read the review of ColorOS 3.2.

Color OS 3.2 Skin Review - OPPO iOS Copy

On my own note, the design of the interface resembles posters on the collective farm, drawn for the big and bright holiday of the harvest. China, which cannot be knocked out of this apparatus in any way.

Built-in FM radio is normal, nothing special here.

Vivo V7

Complete headphones are mediocre, it is better to change them. On the other hand, despite a bunch of sound enhancements that you can find, this device plays music normally, there are no achievements, everything is at the level of standard Android smartphones.

Vivo V7

Vivo V7 Vivo V7 Vivo V7

In settings you can find gesture control, split screen for some apps.

Vivo V7 Vivo V7 Vivo V7 Vivo V7 < img src="https://mobile-review.com/review/image/oppo/vivo-v7/scr/62.jpg" alt="Vivo V7" width="315" height="630"/> Vivo V7

Дополнительный софт выглядит просто и довольно аскетично.

Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Fibre Tent Net Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7

Impressions

There are no problems with communication with one SIM card, but when using two SIM cards, some calls can be lost, the device is clearly not fully localized for Russian networks, it simply does not have time to switch between SIM cards. The volume of the call is average, it is well audible. The vibrating alert feels fine.

We have a typical Chinese smartphone without any special features with typical Chinese marketing (many megapixels for the front camera, an interface copied from iOS, and so on). During my work with Vivo V7, the feeling of a deep secondary nature of this product did not leave me, this is a typical Chinese smartphone worth about $ 100. But in Vivo, because of the ability to build marketing communications, they sell this 100-dollar product much more expensive, for example, in India they charge about 19 thousand rubles for it. The price in Russia turned out to be a mystery behind seven seals, but I think that it will be about 20 thousand rubles (OPPO F5 Youth costs 18,990 rubles, the models are similar, F5 costs 24,990 rubles). The real cost of such a device, other things being equal, cannot exceed 14,990 rubles. Anything above this cost can be considered a noticeable overpayment.

There are more than enough competitors for this model, if we take the latest announcements, then this is Honor 7X, which I like much more (the main camera is slightly better, the front camera is better, despite the modest megapixels), the shell and the quality of the software are noticeably higher. And most importantly, that this is a metal case, and not a fake for metal, is a completely different matter. Built-in memory more - 64 GB. And at the same time, the price is 17,990 rubles.

A similar Asus ZenFone Max Plus is offered for similar money, also a metal case and a dual camera, a higher screen resolution and a better interface, a larger battery (4130 mAh). This is a product that, in my opinion, is better than Vivo, and second only to the amount of RAM, here it is 3GB.

Vivo companies, in order to somehow gain a foothold in the Russian market, had to present the Vivo V7 at a price of 12,990 rubles, then one could talk about the prospects for some kind of sales. Small, but sales. At a price of 14,990 rubles, these will already be noticeably smaller sales. At any other price, there will be almost none of them, the device will not become noticeable at least somewhere. There are a huge number of Vivo analogues, and in the next couple of months they will appear from different companies and even more. And, which is typical, these will be better and cheaper devices.

Abstracting from the price, I’ll say that Vivo V7 is a real Chinese collective farm, here you have an iOS-style interface and “technologies” that home-grown marketers came up with to splurge. The device does not make the best selfies, but other functions to match this one. In a word, Vivo's prospects in the Russian market are vague: they will work for some time, and then they will leave to think about re-storming the Russian market. But for at least a year you will hear that Vivo has carried out this or that marketing activity, as it happened with the World Cup. Is it cool for such a company to be a partner of the championship? Undoubtedly. Are you ready to overpay for a Chinese average smartphone a couple of times because of this? I think not.

In general, the Chinese can even be pitied. They came to Russia as conquerors, people who made a breakthrough in China and Asia. And it is possible that this is why none of them bothered to find out how everything is arranged in this snowy Russia and how the market lives, what consumers prefer. What for? After all, there is marketing that worked in China. But this approach not only does not work, it shows the naivety of a large company and leads to a predictable result in a short time. As an unknown brand to the Russian consumer, Vivo has built fairy castles in its plans to conquer the market, and none of these plans are real. But it is unlikely that the company will abandon the world with unicorns, take off the rose-colored glasses and try to look at reality. What for? Write in a comment

Review of smartphone Vivo V7 (vivo 1718)

Vivo is a subsidiary of BBK Corporation and is the second brand after OPPO to be in the same hands. The difference between the companies is imaginary, since they have very similar product lines, use the same technological solutions, and also ideologically the products coincide to the point of confusion. But models from Vivo act as more affordable smartphones, in the middle segment they are noticeably simplified compared to OPPO.

The Vivo V7 model is the main smartphone that the company plans to sell on the Russian market, however, it will also become a key one when expanding to Europe. Vivo became one of the sponsors of the 2018 FIFA World Cup, as the box proudly announces, the logo of this event flaunts there.

Vivo V7

For me, the fact that a Chinese company spends money on a championship sponsorship package is not surprising, rather it is genuinely amazing that Vivo is doing this by sacrificing the cost of their smartphones. Marketing costs are built into the price of products and raise them by 30-35%, which looks like an impossible waste for a highly competitive market. If you look at the idea of ​​the Vivo V7 smartphone, then this is a selfie smartphone for girls who are not burdened with technical knowledge, but can assume that the more megapixels, the better for the camera and subsequent photo quality. Vivo's success in China is largely determined by the low level of technology knowledge, quality of products and services on the part of consumers, this is a marketing victory in its purest form. Nothing like this can happen in Russia, as most of the consumers may be unreasonable, but this is not the level of misunderstanding that is observed in China.

In Russia, the OPPO F5 model has already appeared, which is positioned as a selfie smartphone, the target audience is girls. You can read the review in a few days.

Vivo V7

Vivo V7

V7 looks like a cheaper version of this model, aimed at a different price segment (give or take another). In it, the emphasis will be placed not only on the front camera, but also on music, as well as the main camera. In the absence of any real technology, Vivo, like OPPO, is trying to invest in marketing to create the appearance of such. These are mythical products that are no different from the endless series of second and third tier Chinese smartphones, but they are trying to create a buzz around them. The technique by which such a stir is created has been worked out in other countries, but practically does not work in Russia. Why? Our consumer is much more educated than those in Southeast Asia.

It's hard for me to imagine what Vivo is counting on when entering the Russian market with such a product, believing that they will be able to create a niche for it. But the fact that an unknown brand puts its products at a higher price than similar and new models from Huawei shows the madness of Vivo marketers and the absence of the slightest chance of success. However, let's look at the phone and evaluate it.

Design, dimensions, controls

Just like in OPPO F5, the first impression of the monolithic body is that it is made of aluminum, this is hinted at by polished metal inserts, which are actually paint, and the body itself is entirely made of plastic. Before us is an excellent fake for more expensive devices, a smartphone made entirely of plastic.

Vivo V7 Vivo V7 Vivo V7

The device is produced in two colors - gold and black, in the review we have the first color, but the second one looks like this on the official photo.

Vivo V7

The dimensions of the device - 149.3x72.8x7.9 mm, weight - 139 grams. The smartphone does not lie very well in the hand, as there is a mixture of two approaches here - the lower part of the smartphone is made with a rounding, but the glass above the screen is rectangular. It is not clear who came up with such a sandwich, but this is an extremely unsuccessful design option, the device in hand, despite its rather modest size, is not very good. There are a huge number of such models in China, the build quality and materials correspond to the segment of about $ 100, but not higher.

Vivo V7 Vivo V7 Vivo V7 Vivo V7 < img src="https://mobile-review.com/review/image/oppo/vivo-v7/pic/19.jpg" alt="Vivo V7" width="640" height="610"/>

On the left side there is a slot for memory cards and microSD cards, and it was made not combined, each card has its own compartment. This approach is welcome.

Vivo V7

On the right side there is an on / off button, there is also a paired volume rocker. The fingerprint sensor was placed on the back panel, this is a style from Huawei. The location is convenient, the sensor works correctly and quickly.

Above the screen is the front camera, as well as the proximity sensor. The device has a face unlock, it works quickly and quite reliably, it is impossible to unlock the device instantly from a photo. In complete darkness, such an unlock does not work, but even at dusk everything is fine, the device will recognize you. In my opinion, this is a fairly safe way to unlock your smartphone.

Vivo V7

Unusually, a smartphone has an LED, you can customize it for yourself, for certain events, then it will flash when they occur. There is a protective film on the screen, it gets scratched in a matter of days, so you will get rid of it soon.

At the bottom end there is a microUSB connector, there is also a speaker and a 3.5 mm jack with a microphone. The fact that there is no USB Type C here is strange, but, on the other hand, it is quite logical for the target audience, their previous device is most likely exactly the same.

As a subtotal, we can say that the Vivo V7 is well built, but it is boring, it is a typical smartphone from China, and it is also noticeably lower class than other devices in this price segment.

Vivo V7

Display

A titanic shift is taking place before our eyes, the market is moving towards devices with 18:9 screen geometry, they are often also called FullView displays. To achieve such a screen in an inexpensive device, Vivo chose a resolution of 720x1440 pixels, which, with a diagonal of 5.7 inches, gives 282 ppi. It is impossible to say that on this IPS-matrix you see individual dots in any conditions. But the fact that this is noticeable in some operating modes cannot be denied.

The screen in Vivo V7 is quite budgetary, it has bright colors, but the maximum brightness is not enough for the street. In general, I like how the screen works indoors, but low resolution works against it, and the screen geometry is not so important here.

Vivo V7

Viewing angles are such that the device is comfortable to use, but if you want to show a movie to a neighbor, then the picture will not seem bright and juicy, it will begin to fade.

There are no additional settings for the screen, there is a blue color filter that can be turned on according to a schedule or manually. The description says, "Adjust the colors on the screen to prevent eye strain." It's a pity, but you can't configure anything, it's just a switch, the description is wrong.

Vivo V7 Vivo V7

And this is what the screen looks like with “eye protection” turned on: poisonous colors that show the quality of the matrix, you definitely shouldn’t use this mode.

Vivo V7 Vivo V7

It's a pity, but this screen cannot be considered of very high quality, this is a budget matrix, which is much inferior to its classmates, for example, the display in LG Q6a or Huawei Honor 7X, and in almost all parameters.

Battery

Except for the Li-Ion battery capacity of 3000 mAh, the manufacturer does not provide any data on the operating time. In practice, the device behaves as expected. So, with 3-3.5 hours of screen operation, it is quite capable of lasting from 8 am to 6-7 pm, that is, almost a full day. For those who do not use the smartphone non-stop and are frugal, about 2 days will be available. Battery charging time is about 3.5 hours. Typical indicators that cannot be called bad or good, they coincide with classmates and are not out of the average. The lack of fast charging is a fat minus (5V/2A charger included).

Vivo V7

Communications

Let me start by saying that Wi-Fi 802.11 b/g/n supports one band, which by today's standards is not very good news, especially for big cities. Bluetooth version 4.2, there are no particular flaws. USB 2.0 version (microUSB connector), USB OTG supported.

GPS performance is average, in the pedestrian version of navigation and Google Maps there were moments when the point independently shifted to the neighboring streets of London, which raised questions. This did not interfere, but it is difficult to call the work of the GPS antenna excellent, there are some rough edges.

Chipset, memory, memory cards, performance

4 GB of RAM, which is excellent for a product of this class, 32 GB of internal memory, which is normal, but many analogues already have more memory. The microSD card slot is separate, which is also welcome.

Vivo V7

Qualcomm Snapdragon 450 chipset, 8-core, Cortex A-53 up to 1.8 GHz, Adreno 506 GPU. Mid-range solution, it does not have any notable features, look at the synthetic tests below. I would like to add that the device works quite briskly in normal tasks, but in “heavy” games it starts to noticeably slow down when switching between applications, which is quite understandable. For most consumers, its performance is enough for the eyes in ordinary tasks.

Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7

Камеры

Фронтальная камера имеет разрешение в 24 мегапикселя и множество улучшалок для лица. Также как в OPPO F5, этот аппарат позиционируется как селфи-смартфон для девочек, поэтому тут делают упор на параметры камеры для селфи. Что тут сказать? Посмотрите на пару себяшек на эту камеру и ее интерфейс.

Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7

Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7

And now let's compare what selfies you get on Huawei Honor 7X (direct competitor), OPPO F5 (analogue), flagships - iPhone X, Note 8, Huawei Mate 10 Pro.

To begin with, just like in OPPO, all these enhancements turn people into silicone mannequins, and there is a special shooting mode. Of all the devices, only the iPhone X lacks enhancements, but it also has the most controversial result, according to girls. However, the weaker sex does not like the result on Vivo / OPPO either, it is too artificial, there are few settings to correct the algorithms that distort the skin. At BBK Corporation, they pride themselves on drawing people's faces based on libraries (skin, hair, and so on). But it turns out consistently bad. Any program from the Play Store for selfies will distort the appearance of a person in exactly the same way, make him unrecognizable (which someone just likes). The main function of the smartphone is implemented in Chinese, the Europeans do not really like it, the change algorithm is too aggressive. But here everyone has their own tastes, for sure someone will admire such “drawing”. The camera has an LED that can illuminate the face.

The main camera is average in terms of image quality, the resolution is 16 megapixels. You can see examples of pictures below, as well as the interface.

Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7

Video quality is also average, see the example below.

The cameras of this device are cheap, they do not give the impression of something interesting, and the interface and its capabilities are not just typical Chinese, but something from small manufacturers.

Software

Despite the fact that this is Android 7.1.2, inside we see a shell created in the image and likeness of iOS, and the zoo is to copy different versions of Apple's OS, abandon proven solutions on Android and understandable menu splitting. The version of the FunTouch OS 3.2 shell, it completely coincides in its capabilities with ColorOS from OPPO, although there are some “finds” here, but differences in the interface and a small number of chips that do not make the difference. To understand what such a shell is, I advise you to read the review of ColorOS 3.2.

Color OS 3.2 Skin Review - OPPO iOS Copy

On my own note, the design of the interface resembles posters on the collective farm, drawn for the big and bright holiday of the harvest. China, which cannot be knocked out of this apparatus in any way.

Built-in FM radio is normal, nothing special here.

Vivo V7

Complete headphones are mediocre, it is better to change them. On the other hand, despite a bunch of sound enhancements that you can find, this device plays music normally, there are no achievements, everything is at the level of standard Android smartphones.

Vivo V7

Vivo V7 Vivo V7 Vivo V7

In the settings you can find gesture control, split screen for some applications.

Vivo V7 Vivo V7 Vivo V7 Vivo V7 < img src="https://mobile-review.com/review/image/oppo/vivo-v7/scr/62.jpg" alt="Vivo V7" width="315" height="630"/> Vivo V7

Дополнительный софт выглядит просто и довольно аскетично.

Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Fibre Tent Net Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7

Impressions

There are no problems with communication with one SIM card, but when using two SIM cards, some calls can be lost, the device is clearly not fully localized for Russian networks, it simply does not have time to switch between SIM cards. The volume of the call is average, it is well audible. The vibrating alert feels fine.

We have a typical Chinese smartphone without any special features with typical Chinese marketing (many megapixels for the front camera, an interface copied from iOS, and so on). During my work with Vivo V7, the feeling of a deep secondary nature of this product did not leave me, this is a typical Chinese smartphone worth about $ 100. But in Vivo, because of the ability to build marketing communications, they sell this 100-dollar product much more expensive, for example, in India they charge about 19 thousand rubles for it. The price in Russia turned out to be a mystery behind seven seals, but I think that it will be about 20 thousand rubles (OPPO F5 Youth costs 18,990 rubles, the models are similar, F5 costs 24,990 rubles). The real cost of such a device, other things being equal, cannot exceed 14,990 rubles. Anything above this cost can be considered a noticeable overpayment.

There are more than enough competitors for this model, if we take the latest announcements, then this is Honor 7X, which I like much more (the main camera is slightly better, the front camera is better, despite the modest megapixels), the shell and the quality of the software are noticeably higher. And most importantly, that this is a metal case, and not a fake for metal, is a completely different matter. Built-in memory more - 64 GB. And at the same time, the price is 17,990 rubles.

A similar Asus ZenFone Max Plus is offered for similar money, also a metal case and a dual camera, a higher screen resolution and a better interface, a larger battery (4130 mAh). This is a product that, in my opinion, is better than Vivo, and second only to the amount of RAM, here it is 3GB.

Vivo companies, in order to somehow gain a foothold in the Russian market, had to present the Vivo V7 at a price of 12,990 rubles, then one could talk about the prospects for some kind of sales. Small, but sales. At a price of 14,990 rubles, these will already be noticeably smaller sales. At any other price, there will be almost none of them, the device will not become noticeable at least somewhere. There are a huge number of Vivo analogues, and in the next couple of months they will appear from different companies and even more. And, which is typical, these will be better and cheaper devices.

Abstracting from the price, I’ll say that Vivo V7 is a real Chinese collective farm, here you have an iOS-style interface and “technologies” that home-grown marketers came up with to splurge. The device does not make the best selfies, but other functions to match this one. In a word, Vivo's prospects in the Russian market are vague: they will work for some time, and then they will leave to think about re-storming the Russian market. But for at least a year you will hear that Vivo has carried out this or that marketing activity, as it happened with the World Cup. Is it cool for such a company to be a partner of the championship? Undoubtedly. Are you ready to overpay for a Chinese average smartphone a couple of times because of this? I think not.

In general, the Chinese can even be pitied. They came to Russia as conquerors, people who made a breakthrough in China and Asia. And it is possible that this is why none of them bothered to find out how everything is arranged in this snowy Russia and how the market lives, what consumers prefer. What for? After all, there is marketing that worked in China. But this approach not only does not work, it shows the naivety of a large company and leads to a predictable result in a short time. As an unknown brand to the Russian consumer, Vivo has built fairy castles in its plans to conquer the market, and none of these plans are real. But it is unlikely that the company will abandon the world with unicorns, take off the rose-colored glasses and try to look at reality. What for? Write in a comment

Review of smartphone Vivo V7 (vivo 1718)

Vivo is a subsidiary of BBK Corporation and is the second brand after OPPO to be in the same hands. The difference between the companies is imaginary, since they have very similar product lines, use the same technological solutions, and also ideologically the products coincide to the point of confusion. But models from Vivo act as more affordable smartphones, in the middle segment they are noticeably simplified compared to OPPO.

The Vivo V7 model is the main smartphone that the company plans to sell on the Russian market, however, it will also become a key one in its expansion to Europe. Vivo became one of the sponsors of the 2018 FIFA World Cup, as the box proudly announces, the logo of this event flaunts there.

Vivo V7

For me, the fact that a Chinese company spends money on a championship sponsorship package is not surprising, rather it is genuinely amazing that Vivo is doing this by sacrificing the cost of their smartphones. Marketing costs are built into the price of products and raise them by 30-35%, which looks like an impossible waste for a highly competitive market. If you look at the idea of ​​the Vivo V7 smartphone, then this is a selfie smartphone for girls who are not burdened with technical knowledge, but can assume that the more megapixels, the better for the camera and subsequent photo quality. Vivo's success in China is largely determined by the low level of technology knowledge, quality of products and services on the part of consumers, this is a marketing victory in its purest form. Nothing like this can happen in Russia, as most of the consumers may be unreasonable, but this is not the level of misunderstanding that is observed in China.

In Russia, the OPPO F5 model has already appeared, which is positioned as a selfie smartphone, the target audience is girls. You can read the review in a few days.

Vivo V7

Vivo V7

V7 looks like a cheaper version of this model, aimed at a different price segment (give or take another). In it, the emphasis will be placed not only on the front camera, but also on music, as well as the main camera. In the absence of any real technology, Vivo, like OPPO, is trying to invest in marketing to create the appearance of such. These are mythical products that are no different from the endless series of second and third tier Chinese smartphones, but they are trying to create a buzz around them. The technique by which such a stir is created has been worked out in other countries, but practically does not work in Russia. Why? Our consumer is much more educated than those in Southeast Asia.

It's hard for me to imagine what Vivo is counting on when entering the Russian market with such a product, believing that they will be able to create a niche for it. But the fact that an unknown brand puts its products at a higher cost than similar and new models from Huawei shows the madness of Vivo marketers and the absence of the slightest chance of success. However, let's look at the phone and evaluate it.

Design, dimensions, controls

Just like in OPPO F5, the first impression of the monolithic body is that it is made of aluminum, this is hinted at by polished metal inserts, which are actually paint, and the body itself is entirely made of plastic. Before us is an excellent fake for more expensive devices, a smartphone made entirely of plastic.

Vivo V7 Vivo V7 Vivo V7

The device is produced in two colors - gold and black, in the review we have the first color, but the second one looks like this on the official photo.

Vivo V7

The dimensions of the device - 149.3x72.8x7.9 mm, weight - 139 grams. The smartphone does not lie very well in the hand, as there is a mixture of two approaches here - the lower part of the smartphone is made with a rounding, but the glass above the screen is rectangular. It is not clear who came up with such a sandwich, but this is an extremely unsuccessful design option, the device in hand, despite its rather modest size, is not very good. There are a huge number of such models in China, the build quality and materials correspond to the segment of about $ 100, but not higher.

Vivo V7 Vivo V7 Vivo V7 Vivo V7 < img src="https://mobile-review.com/review/image/oppo/vivo-v7/pic/19.jpg" alt="Vivo V7" width="640" height="610"/>

On the left side there is a slot for memory cards and microSD cards, and it was made not combined, each card has its own compartment. This approach is welcome.

Vivo V7

On the right side there is an on / off button, there is also a paired volume rocker. The fingerprint sensor was placed on the back panel, this is a style from Huawei. The location is convenient, the sensor works correctly and quickly.

Above the screen is the front camera, as well as the proximity sensor. The device has a face unlock, it works quickly and quite reliably, it is impossible to unlock the device instantly from a photo. In complete darkness, such an unlock does not work, but even at dusk everything is fine, the device will recognize you. In my opinion, this is a fairly safe way to unlock your smartphone.

Vivo V7

Unusually, a smartphone has an LED, you can customize it for yourself, for certain events, then it will flash when they occur. There is a protective film on the screen, it gets scratched in a matter of days, so you will get rid of it soon.

At the bottom end there is a microUSB connector, there is also a speaker and a 3.5 mm jack with a microphone. The fact that there is no USB Type C here is strange, but, on the other hand, it is quite logical for the target audience, their previous device is most likely exactly the same.

As a subtotal, we can say that the Vivo V7 is well built, but it is boring, it is a typical smartphone from China, and it is also noticeably lower class than other devices in this price segment.

Vivo V7

Display

A titanic shift is taking place before our eyes, the market is moving towards devices with 18:9 screen geometry, they are often also called FullView displays. To achieve such a screen in an inexpensive device, Vivo chose a resolution of 720x1440 pixels, which, with a diagonal of 5.7 inches, gives 282 ppi. It is impossible to say that on this IPS-matrix you see individual dots in any conditions. But the fact that this is noticeable in some operating modes cannot be denied.

The screen in Vivo V7 is quite budgetary, it has bright colors, but the maximum brightness is not enough for the street. In general, I like how the screen works indoors, but low resolution works against it, and the screen geometry is not so important here.

Vivo V7

Viewing angles are such that the device is comfortable to use, but if you want to show a movie to a neighbor, then the picture will not seem bright and juicy, it will begin to fade.

There are no additional settings for the screen, there is a blue color filter that can be turned on according to a schedule or manually. The description says, "Adjust the colors on the screen to prevent eye strain." It's a pity, but you can't configure anything, it's just a switch, the description is wrong.

Vivo V7 Vivo V7

And this is what the screen looks like with “eye protection” turned on: poisonous colors that show the quality of the matrix, you definitely shouldn’t use this mode.

Vivo V7 Vivo V7

It's a pity, but this screen cannot be considered of very high quality, this is a budget matrix, which is much inferior to its classmates, for example, the display in LG Q6a or Huawei Honor 7X, and in almost all parameters.

Battery

Except for the Li-Ion battery capacity of 3000 mAh, the manufacturer does not provide any data on the operating time. In practice, the device behaves as expected. So, with 3-3.5 hours of screen operation, it is quite capable of lasting from 8 am to 6-7 pm, that is, almost a full day. For those who do not use the smartphone non-stop and are frugal, about 2 days will be available. Battery charging time is about 3.5 hours. Typical indicators that cannot be called bad or good, they coincide with classmates and are not out of the average. The lack of fast charging is a fat minus (5V/2A charger included).

Vivo V7

Communications

Let me start by saying that Wi-Fi 802.11 b/g/n supports one band, which by today's standards is not very good news, especially for big cities. Bluetooth version 4.2, there are no particular flaws. USB 2.0 version (microUSB connector), USB OTG supported.

GPS performance is average, in the pedestrian version of navigation and Google Maps there were moments when the point independently shifted to the neighboring streets of London, which raised questions. This did not interfere, but it is difficult to call the work of the GPS antenna excellent, there are some rough edges.

Chipset, memory, memory cards, performance

4 GB of RAM, which is excellent for a product of this class, 32 GB of internal memory, which is normal, but many analogues already have more memory. The microSD card slot is separate, which is also welcome.

Vivo V7

Qualcomm Snapdragon 450 chipset, 8-core, Cortex A-53 up to 1.8 GHz, Adreno 506 GPU. Mid-range solution, it does not have any notable features, look at the synthetic tests below. I would like to add that the device works quite briskly in normal tasks, but in “heavy” games it starts to noticeably slow down when switching between applications, which is quite understandable. For most consumers, its performance is enough for the eyes in ordinary tasks.

Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7

Камеры

Фронтальная камера имеет разрешение в 24 мегапикселя и множество улучшалок для лица. Также как в OPPO F5, этот аппарат позиционируется как селфи-смартфон для девочек, поэтому тут делают упор на параметры камеры для селфи. Что тут сказать? Посмотрите на пару себяшек на эту камеру и ее интерфейс.

Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7

Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7

And now let's compare what selfies you get on Huawei Honor 7X (direct competitor), OPPO F5 (analogue), flagships - iPhone X, Note 8, Huawei Mate 10 Pro.

To begin with, just like in OPPO, all these enhancements turn people into silicone mannequins, and there is a special shooting mode. Of all the devices, only the iPhone X lacks enhancements, but it also has the most controversial result, according to girls. However, the weaker sex does not like the result on Vivo / OPPO either, it is too artificial, there are few settings to correct the algorithms that distort the skin. At BBK Corporation, they pride themselves on drawing people's faces based on libraries (skin, hair, and so on). But it turns out consistently bad. Any program from the Play Store for selfies will distort the appearance of a person in exactly the same way, make him unrecognizable (which someone just likes). The main function of the smartphone is implemented in Chinese, the Europeans do not really like it, the change algorithm is too aggressive. But here everyone has their own tastes, for sure someone will admire such “drawing”. The camera has an LED that can illuminate the face.

The main camera is average in terms of image quality, the resolution is 16 megapixels. You can see examples of pictures below, as well as the interface.

Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7

Video quality is also average, see the example below.

The cameras of this device are cheap, they do not give the impression of something interesting, and the interface and its capabilities are not just typical Chinese, but something from small manufacturers.

Software

Despite the fact that this is Android 7.1.2, inside we see a shell created in the image and likeness of iOS, and the zoo is to copy different versions of Apple's OS, abandon proven solutions on Android and understandable menu splitting. The version of the FunTouch OS 3.2 shell, it completely coincides in its capabilities with ColorOS from OPPO, although there are some “finds” here, but differences in the interface and a small number of chips that do not make the difference. To understand what such a shell is, I advise you to read the review of ColorOS 3.2.

Color OS 3.2 Skin Review - OPPO iOS Copy

On my own note, the design of the interface resembles posters on the collective farm, drawn for the big and bright holiday of the harvest. China, which cannot be knocked out of this apparatus in any way.

Built-in FM radio is normal, nothing special here.

Vivo V7

Complete headphones are mediocre, it is better to change them. On the other hand, despite a bunch of sound enhancements that you can find, this device plays music normally, there are no achievements, everything is at the level of standard Android smartphones.

Vivo V7

Vivo V7 Vivo V7 Vivo V7

In settings you can find gesture control, split screen for some apps.

Vivo V7 Vivo V7 Vivo V7 Vivo V7 < img src="https://mobile-review.com/review/image/oppo/vivo-v7/scr/62.jpg" alt="Vivo V7" width="315" height="630"/> Vivo V7

Дополнительный софт выглядит просто и довольно аскетично.

Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Fibre Tent Net Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7 Vivo V7

Impressions

There are no problems with communication with one SIM card, but when using two SIM cards, some calls can be lost, the device is clearly not fully localized for Russian networks, it simply does not have time to switch between SIM cards. The volume of the call is average, it is well audible. The vibrating alert feels fine.

We have a typical Chinese smartphone without any special features with typical Chinese marketing (many megapixels for the front camera, an interface copied from iOS, and so on). During my work with Vivo V7, the feeling of a deep secondary nature of this product did not leave me, this is a typical Chinese smartphone worth about $ 100. But in Vivo, because of the ability to build marketing communications, they sell this 100-dollar product much more expensive, for example, in India they charge about 19 thousand rubles for it. The price in Russia turned out to be a mystery behind seven seals, but I think that it will be about 20 thousand rubles (OPPO F5 Youth costs 18,990 rubles, the models are similar, F5 costs 24,990 rubles). The real cost of such a device, other things being equal, cannot exceed 14,990 rubles. Anything above this cost can be considered a noticeable overpayment.

There are more than enough competitors for this model, if we take the latest announcements, then this is Honor 7X, which I like much more (the main camera is slightly better, the front camera is better, despite the modest megapixels), the shell and the quality of the software are noticeably higher. And most importantly, that this is a metal case, and not a fake for metal, is a completely different matter. Built-in memory more - 64 GB. And at the same time, the price is 17,990 rubles.

A similar Asus ZenFone Max Plus is offered for similar money, also a metal case and a dual camera, a higher screen resolution and a better interface, a larger battery (4130 mAh). This is a product that, in my opinion, is better than Vivo, and second only to the amount of RAM, here it is 3GB.

Vivo companies, in order to somehow gain a foothold in the Russian market, had to present the Vivo V7 at a price of 12,990 rubles, then one could talk about the prospects for some kind of sales. Small, but sales. At a price of 14,990 rubles, these will already be noticeably smaller sales. At any other price, there will be almost none of them, the device will not become noticeable at least somewhere. There are a huge number of Vivo analogues, and in the next couple of months they will appear from different companies and even more. And, which is typical, these will be better and cheaper devices.

Abstracting from the price, I’ll say that Vivo V7 is a real Chinese collective farm, here you have an iOS-style interface and “technologies” that home-grown marketers came up with to splurge. The device does not make the best selfies, but other functions to match this one. In a word, Vivo's prospects in the Russian market are vague: they will work for some time, and then they will leave to think about re-storming the Russian market. But for at least a year you will hear that Vivo has carried out this or that marketing activity, as it happened with the World Cup. Is it cool for such a company to be a partner of the championship? Undoubtedly. Are you ready to overpay for a Chinese average smartphone a couple of times because of this? I think not.

In general, the Chinese can even be pitied. They came to Russia as conquerors, people who made a breakthrough in China and Asia. And it is possible that this is why none of them bothered to find out how everything is arranged in this snowy Russia and how the market lives, what consumers prefer. What for? After all, there is marketing that worked in China. But this approach not only does not work, it shows the naivety of a large company and leads to a predictable result in a short time. As an unknown brand to the Russian consumer, Vivo has built fairy castles in its plans to conquer the market, and none of these plans are real. But it is unlikely that the company will abandon the world with unicorns, take off the rose-colored glasses and try to look at reality. What for? Write in a comment

Review of smartphone Vivo V7 (vivo 1718)

Vivo is a subsidiary of BBK Corporation and is the second brand after OPPO to be in the same hands. The difference between the companies is imaginary, since they have very similar product lines, use the same technological solutions, and also ideologically the products coincide to the point of confusion. But models from Vivo act as more affordable smartphones, in the middle segment they are noticeably simplified compared to OPPO.

The Vivo V7 model is the main smartphone that the company plans to sell on the Russian market, however, it will also become a key one when expanding to Europe. Vivo became one of the sponsors of the 2018 FIFA World Cup, as the box proudly announces, the logo of this event flaunts there.

For me, the fact that a Chinese company spends money on a championship sponsorship package is not surprising, rather it is genuinely amazing that Vivo is doing this by sacrificing the cost of their smartphones. Marketing costs are built into the price of products and raise them by 30-35%, which looks like an impossible waste for a highly competitive market. If you look at the idea of ​​the Vivo V7 smartphone, then this is a selfie smartphone for girls who are not burdened with technical knowledge, but can assume that the more megapixels, the better for the camera and subsequent photo quality. Vivo's success in China is largely determined by the low level of technology knowledge, quality of products and services on the part of consumers, this is a marketing victory in its purest form. Nothing like this can happen in Russia, as most of the consumers may be unreasonable, but this is not the level of misunderstanding that is observed in China.

In Russia, the OPPO F5 model has already appeared, which is positioned as a selfie smartphone, the target audience is girls. You can read the review in a few days.

V7 looks like a cheaper version of this model, aimed at a different price segment (give or take another). In it, the emphasis will be placed not only on the front camera, but also on music, as well as the main camera. In the absence of any real technology, Vivo, like OPPO, is trying to invest in marketing to create the appearance of such. These are mythical products that are no different from the endless series of second and third tier Chinese smartphones, but they are trying to create a buzz around them. The technique by which such a stir is created has been worked out in other countries, but practically does not work in Russia. Why? Our consumer is much more educated than those in Southeast Asia.

It's hard for me to imagine what Vivo is counting on when entering the Russian market with such a product, believing that they will be able to create a niche for it. But the fact that an unknown brand puts its products at a higher price than similar and new models from Huawei shows the madness of Vivo marketers and the absence of the slightest chance of success. However, let's look at the phone and evaluate it.

Design, dimensions, controls

Just like in OPPO F5, the first impression of the monolithic body is that it is made of aluminum, this is hinted at by polished metal inserts, which are actually paint, and the body itself is entirely made of plastic. Before us is an excellent fake for more expensive devices, a smartphone made entirely of plastic.

The device is produced in two colors - gold and black, in the review we have the first color, but the second one looks like this on the official photo.

The dimensions of the device - 149.3x72.8x7.9 mm, weight - 139 grams. The smartphone does not lie very well in the hand, as there is a mixture of two approaches here - the lower part of the smartphone is made with a rounding, but the glass above the screen is rectangular. It is not clear who came up with such a sandwich, but this is an extremely unsuccessful design option, the device in hand, despite its rather modest size, is not very good. There are a huge number of such models in China, the build quality and materials correspond to the segment of about $ 100, but not higher.

On the left side there is a slot for memory cards and microSD cards, and it was made not combined, each card has its own compartment. This approach is welcome.

On the right side there is an on / off button, there is also a paired volume rocker. The fingerprint sensor was placed on the back panel, this is a style from Huawei. The location is convenient, the sensor works correctly and quickly.

Above the screen is the front camera, as well as the proximity sensor. The device has a face unlock, it works quickly and quite reliably, it is impossible to unlock the device instantly from a photo. In complete darkness, such an unlock does not work, but even at dusk everything is fine, the device will recognize you. In my opinion, this is a fairly safe way to unlock your smartphone.

Unusually, a smartphone has an LED, you can customize it for yourself, for certain events, then it will flash when they occur. There is a protective film on the screen, it gets scratched in a matter of days, so you will get rid of it soon.

At the bottom end there is a microUSB connector, there is also a speaker and a 3.5 mm jack with a microphone. The fact that there is no USB Type C here is strange, but, on the other hand, it is quite logical for the target audience, their previous device is most likely exactly the same.

As a subtotal, we can say that the Vivo V7 is well built, but it is boring, it is a typical smartphone from China, and it is also noticeably lower class than other devices in this price segment.

Display

A titanic shift is taking place before our eyes, the market is moving towards devices with 18:9 screen geometry, they are often also called FullView displays. To achieve such a screen in an inexpensive device, Vivo chose a resolution of 720x1440 pixels, which, with a diagonal of 5.7 inches, gives 282 ppi. It is impossible to say that on this IPS-matrix you see individual dots in any conditions. But the fact that this is noticeable in some operating modes cannot be denied.

The screen in Vivo V7 is quite budgetary, it has bright colors, but the maximum brightness is not enough for the street. In general, I like how the screen works indoors, but low resolution works against it, and the screen geometry is not so important here.

Viewing angles are such that the device is comfortable to use, but if you want to show a movie to a neighbor, then the picture will not seem bright and juicy, it will begin to fade.

There are no additional settings for the screen, there is a blue color filter that can be turned on according to a schedule or manually. The description says, "Adjust the colors on the screen to prevent eye strain." It's a pity, but you can't configure anything, it's just a switch, the description is wrong.

And this is what the screen looks like with “eye protection” turned on: poisonous colors that show the quality of the matrix, you definitely shouldn’t use this mode.

It's a pity, but this screen cannot be considered of very high quality, this is a budget matrix, which is much inferior to its classmates, for example, the display in LG Q6a or Huawei Honor 7X, and in almost all parameters.

Battery

Except for the Li-Ion battery capacity of 3000 mAh, the manufacturer does not provide any data on the operating time. In practice, the device behaves as expected. So, with 3-3.5 hours of screen operation, it is quite capable of lasting from 8 am to 6-7 pm, that is, almost a full day. For those who do not use the smartphone non-stop and are frugal, about 2 days will be available. Battery charging time is about 3.5 hours. Typical indicators that cannot be called bad or good, they coincide with classmates and are not out of the average. The lack of fast charging is a fat minus (5V/2A charger included).

Communications

Let me start by saying that Wi-Fi 802.11 b/g/n supports one band, which by today's standards is not very good news, especially for big cities. Bluetooth version 4.2, there are no particular flaws. USB 2.0 version (microUSB connector), USB OTG supported.

GPS performance is average, in the pedestrian version of navigation and Google Maps there were moments when the point independently shifted to the neighboring streets of London, which raised questions. This did not interfere, but it is difficult to call the work of the GPS antenna excellent, there are some rough edges.

Chipset, memory, memory cards, performance

4 GB of RAM, which is excellent for a product of this class, 32 GB of internal memory, which is normal, but many analogues already have more memory. The microSD card slot is separate, which is also welcome.

Qualcomm Snapdragon 450 chipset, 8-core, Cortex A-53 up to 1.8 GHz, Adreno 506 GPU. Mid-range solution, it does not have any notable features, look at the synthetic tests below. I would like to add that the device works quite briskly in normal tasks, but in “heavy” games it starts to noticeably slow down when switching between applications, which is quite understandable. For most consumers, its performance is enough for the eyes in ordinary tasks.

Cameras

The front camera has a resolution of 24 megapixels and a lot of face enhancements. Just like in OPPO F5, this device is positioned as a selfie smartphone for girls, so here they focus on the selfie camera options. What can I say? Look at a couple of yourself on this camera and its interface.

And now let's compare what selfies you get on Huawei Honor 7X (direct competitor), OPPO F5 (analogue), flagships - iPhone X, Note 8, Huawei Mate 10 Pro.

To begin with, just like in OPPO, all these enhancements turn people into silicone mannequins, and there is a special shooting mode. Of all the devices, only the iPhone X lacks enhancements, but it also has the most controversial result, according to girls. However, the weaker sex does not like the result on Vivo / OPPO either, it is too artificial, there are few settings to correct the algorithms that distort the skin. At BBK Corporation, they pride themselves on drawing people's faces based on libraries (skin, hair, and so on). But it turns out consistently bad. Any program from the Play Store for selfies will distort the appearance of a person in exactly the same way, make him unrecognizable (which someone just likes). The main function of the smartphone is implemented in Chinese, the Europeans do not really like it, the change algorithm is too aggressive. But here everyone has their own tastes, for sure someone will admire such “drawing”. The camera has an LED that can illuminate the face.

The main camera is average in terms of image quality, the resolution is 16 megapixels. You can see examples of pictures below, as well as the interface.

Video quality is also average, see the example below.

The cameras of this device are cheap, they do not give the impression of something interesting, and the interface and its capabilities are not just typical Chinese, but something from small manufacturers.

Software

Despite the fact that this is Android 7.1.2, inside we see a shell created in the image and likeness of iOS, and the zoo is to copy different versions of Apple's OS, abandon proven solutions on Android and understandable menu splitting. The version of the FunTouch OS 3.2 shell, it completely coincides in its capabilities with ColorOS from OPPO, although there are some “finds” here, but differences in the interface and a small number of chips that do not make the difference. To understand what such a shell is, I advise you to read the review of ColorOS 3.2.

On my own note, the design of the interface resembles posters on the collective farm, drawn for the big and bright holiday of the harvest. China, which cannot be knocked out of this apparatus in any way.

Built-in FM radio is normal, nothing special here.

Complete headphones are mediocre, it is better to change them. On the other hand, despite a bunch of sound enhancements that you can find, this device plays music normally, there are no achievements, everything is at the level of standard Android smartphones.

In the settings you can find gesture control, split screen for some applications.

Additional software looks simple and rather ascetic.

Fiber Tent Net

Fibre Tent Net Fiber Tent Net

Impressions

There are no problems with communication with one SIM card, but when using two SIM cards, some calls can be lost, the device is clearly not fully localized for Russian networks, it simply does not have time to switch between SIM cards. The volume of the call is average, it is well audible. The vibrating alert feels fine.

We have a typical Chinese smartphone without any special features with typical Chinese marketing (many megapixels for the front camera, an interface copied from iOS, and so on). During my work with the Vivo V7, the feeling of a deep secondary nature of this product did not leave me, this is a typical Chinese smartphone worth about $ 100. But in Vivo, because of the ability to build marketing communications, they sell this 100-dollar product much more expensive, for example, in India they charge about 19 thousand rubles for it. The price in Russia turned out to be a mystery behind seven seals, but I think that it will be about 20 thousand rubles (OPPO F5 Youth costs 18,990 rubles, the models are similar, F5 costs 24,990 rubles). The real cost of such a device, other things being equal, cannot exceed 14,990 rubles. Anything above this cost can be considered a noticeable overpayment.

There are more than enough competitors for this model, if we take the latest announcements, then this is Honor 7X, which I like much more (the main camera is slightly better, the front camera is better, despite the modest megapixels), the shell and the quality of the software are noticeably higher. And most importantly, that this is a metal case, and not a fake for metal, is a completely different matter. Built-in memory more - 64 GB. And at the same time, the price is 17,990 rubles.

A similar Asus ZenFone Max Plus is offered for similar money, also a metal case and a dual camera, a higher screen resolution and a better interface, a larger battery (4130 mAh). This is a product that, in my opinion, is better than Vivo, and second only to the amount of RAM, here it is 3GB.

Vivo companies, in order to somehow gain a foothold in the Russian market, had to present the Vivo V7 at a price of 12,990 rubles, then one could talk about the prospects for some kind of sales. Small, but sales. At a price of 14,990 rubles, these will already be noticeably smaller sales. At any other price, there will be almost none of them, the device will not become noticeable at least somewhere. There are a huge number of Vivo analogues, and in the next couple of months they will appear from different companies and even more. And, typically, these will be better and cheaper devices.

Abstracting from the price, I’ll say that Vivo V7 is a real Chinese collective farm, here you have an iOS-style interface and “technologies” that home-grown marketers came up with to splurge. The device does not make the best selfies, but other functions to match this one. In a word, Vivo's prospects in the Russian market are vague: they will work for some time, and then they will leave to think about re-storming the Russian market. But for at least a year you will hear that Vivo has carried out this or that marketing activity, as it happened with the World Cup. Is it cool for such a company to be a partner of the championship? Undoubtedly. Are you ready to overpay for a Chinese average smartphone a couple of times because of this? I think not.

In general, the Chinese can even be pitied. They came to Russia as conquerors, people who made a breakthrough in China and Asia. And it is possible that this is why none of them bothered to find out how everything is arranged in this snowy Russia and how the market lives, what consumers prefer. What for? After all, there is marketing that worked in China. But this approach not only does not work, it shows the naivety of a large company and leads to a predictable result in a short time. As an unknown brand to the Russian consumer, Vivo has built fairy castles in its plans to conquer the market, and none of these plans are real. But it is unlikely that the company will abandon the world with unicorns, take off the rose-colored glasses and try to look at reality. What for? Write in a comment