UMI Max smartphone review

This summer, the Chinese company UMI began selling a rather interesting smartphone called MAX. The name is not at all original, but in terms of the technical component, the device differs in that it has a smart MediaTek Helio P10 chipset on board, 3 GB of RAM inside, and a 4000 mAh battery. All this is dressed in a metal case and protected by Corning glass.

At the moment, Umi Max costs about $200.

Design, dimensions, controls

Currently, Chinese devices look either like the Apple iPhone or a cross between HTC and Huawei. The Umi Max smartphone belongs to the latter: a 2.5 D glass, flat metal frames, a slightly sloping back side and two traditional plastic inserts at the top and bottom, and a fingerprint scanner on the back. There is nothing wrong with that, it's just that it's almost impossible to distinguish these gadgets from each other.

The official website speaks of the highest build quality, repeated metal grinding, anodizing to form a special protective coating on the surface of the case. This is probably true, let's take our word for it. For several weeks of active use, there were no traces of “yuzanya” left on the lid or on the screen. By the way, the display here is protected by third-generation Corning Gorilla Glass coated with an oleophobic layer.

The first impression when you pick up a smartphone: "Hmm, it's heavy...". The gadget weighs about 190 grams, which is a bit much for such devices. Aluminum on Umi is clearly not spared: the assembly is very dense, the back panel does not bend at all, which is good. It lies well in the hand, it is felt that Max was made for brutal men who are ready to protect themselves with the help of the phone in case of danger. It was a "joke for 200".

The plastic inserts are somewhat odd (clumsy) as they are framed by stripes in the style of antennas on the Apple iPhone of the previous generation.

The device is available in two colors: silver and gold.

And, despite the above, you still understand that this is not HTC, not Samsung or Huawei, but just a well-assembled Chinese gadget.

The layout of the elements is standard. On top of the front panel are light and proximity sensors, a selfie camera, and a speaker. It is loud, it sounds clean, there are bass notes, but the sound is a bit boomy, as if from a barrel. On a 10-point scale, it deserves a seven.

At the bottom there is an indicator of missed events in the form of a circle with multi-colored illumination. The indicator can also work in standby mode (it's easy to find in the dark :)). Colors are set in the menu. On-screen buttons.

Bottom - the increasingly popular USB Type-C (USB 2.0 is still being riveted), speakerphone and microphone (left).

On the right - the power button and the volume rocker (flat, metal), on the left - a special button for launching any applications, a little higher - a tray for two mini SIM cards or one miniSIM with microSD. At the top is a lone 3.5mm jack.

On the reverse side: a second microphone, a double flash, a camera eye recessed into the body, a fingerprint sensor (it works relatively quickly, it recognizes correctly in 8 cases out of 10, of course, 360 degrees).

Samsung Galaxy S7, UMI Max, Huawei P9 Plus and Meizu MX6


This product uses a 5.5-inch screen. The physical size is 68x121 mm, the frame on top is 14 mm, on the bottom is 15 mm, on the right and on the left - about 4 mm each. There is an anti-reflective coating, which is quite effective.

UMI's MAX display resolution is FullHD, i.e. 1080x1920 pixels, aspect ratio - 16:9, density - 400 pixels per inch. Sharp IPS sensor without air gap.

The maximum brightness of white is 450 cd/m2, the maximum brightness of black is 0.60 cd/m2. Contrast - 750:1.

Viewing angles are maximum, at angles the image loses brightness and contrast a little.

If you don't go into the technical details of the calibrator readings, I liked the screen: a bright and juicy picture, a fairly high contrast ratio, large viewing angles. In the screen options, you can easily configure MiraVision.


This model uses a 4000 mAh non-removable lithium-ion (Li-Ion) battery manufactured by Sony.

In my conditions, UMI MAX "lived" for about a day and a half: for the whole time about an hour of calls, 7-8 hours of 3G / 4G, 10 hours of Wi-Fi, a camera - 20 minutes, about an hour of listening to music, 3.5 hours of glow screen. In a more gentle mode, MAX functions for a couple of days without problems.

The kit comes with a powerful AC adapter with an output current of 1.5-2 A. The smartphone supports "fast charging".


The device works not only in 2G/3G networks (GSM 850/900/1800/1900 MHz, WCDMA 850/900/1900/2100 MHz), but also 4G (FDD-LTE 2100(B1)/1800(B3) /2600(B7)/800(B20)).

There is no NFC chip, the rest is standard for any Android smartphone: GPS, Wi-Fi b/g/n (Dual Band), Bluetooth 4.1. Unfortunately, there was no USB Type-C to USB adapter, so OTG could not be checked.

Memory and memory card

This uses 3 GB of RAM. Built-in Flash-memory 16 GB, about 10 GB is allocated for installing applications and storing data. A very strange combination of 3 GB of RAM and 16 GB of internal memory, usually with three gigabytes of “RAM” of internal memory of 32 gigabytes or more. Naturally, there is a slot for a memory card.


Traditionally, there are two camera modules: Panasonic 13 MP (F2 aperture) and 5 MP (F2.8 aperture). There is a single-section cold glow flash.

I did not notice any special advancement in technology here. The main camera shoots averagely: there are often misses in white balance, sharpness drops sharply under poor lighting conditions, the left side of the frame is constantly in the soap (most likely, a sample defect). In sunny weather, the pictures are not bad, the colors are saturated, the sharpness is pleasant.

Selfies in low light conditions are so-so, lacking clarity.

Video - FullHD at 30 fps. The quality is normal for such devices. Focus is accurate and relatively fast. The front camera records video at a resolution of 640x480 pixels.

Photo examples


The UMI Max smartphone is equipped with the popular MediaTek chipset - Helio P10 (MT6755): 28 nm manufacturing process, 65-bit, 8 Cortex-A53 cores, clock frequency up to 2 GHz. ARM Mali-T860 (MP2 700MHz) is responsible for the graphics.

The device is fast, not slow, without micro-lags and "friezes" of the shell. "Pulls" almost all toys at maximum settings. In the benchmark, Antutu scores almost 50,000 points. The result, frankly, is average, I would like it to be around 70,000 points.

Test and information

The device is running the Google Android operating system version 6.0. New firmware “arrives” on UMI frequency devices, correcting minor flaws.


The music player is standard. The volume of the speaker is slightly above average, the quality is extremely simple, the sound is flat and inexpressive.

The manufacturer claims that there is an amplifier inside the gadget - Awinic AW8738. I don’t know what he is doing there, but the sound in the headphones is normal: yes, the quality is not bad, but I can’t say that I heard something new and bright. There is practically no information on the chip on the Web either.

UMI Max has a radio.


There are practically no flaws in the gadget for less than $ 200, except for the average quality of the cameras. The rest is fast, powerful, with an excellent screen, with a capacious battery. Despite the relatively banal appearance, Max offers excellent quality materials.

If you need a large, heavy and reliable device in terms of build quality, then be sure to take a closer look at the UMI Max.

The author expresses his gratitude to the Tru Best online store for the smartphone provided for the test.