Operators, statistics

“VKontakte” was the leader in terms of the number of users and transmitted traffic, and it also accounted for the largest average session duration. At the same time, Instagram showed the largest increase in the number of users and traffic in December compared to July.

Well, are we waiting for the appearance of a new virtual operator Insta Mobile with free internet traffic on Instagram? (emoji) Although it's unlikely, traffic volumes are growing very fast on Instagram.

“In six months, the amount of traffic on all analyzed social networks increased by 45%, and the amount of traffic per user increased by 38%.

Among subscribers accessing social networks from mobile devices, Vkontakte is the leader in 2016, both in terms of the number of monthly and average daily users, and in terms of the amount of transmitted traffic. Second after Vkontakte in terms of monthly and average daily audience is Facebook, followed in that order by Instagram, Odnoklassniki and Twitter. As for the amount of generated traffic, after Vkontakte, Instagram, Facebook, Odnoklassniki and Twitter follow in the next order.

This is about the viability of the new virtual operator VK Mobile, focused exclusively on users of the social network "Vkontakte", our review can be read here. Judging by the statistics of Beeline, the target audience is quite extensive and the project may be successful, despite the subscription fee of 400 rubles. per month.

“The social network Instagram is developing at a rapid pace. It was she who showed the largest increase in users from July to December for six months - 27%. For Odnoklassniki, this indicator increased by 11%, Vkontakte - 7%, Facebook - 6%. The smallest increase was noted in Twitter - 5%. Instagram also showed high growth over the past six months in terms of the average daily audience - 16%, yielding only to the Odnoklassniki social network, which showed a 19% increase. Facebook's growth was 14%, Vkontakte - 13%, Twitter - 9%. Traffic consumption on Instagram is also growing at a fast pace - the increase in December compared to July was 80% and left the rest of the analyzed social networks far behind. Significant growth can be associated with the launch of the Stories section and video broadcasts.

Interesting and unexpected (for me) Instagram statistics. Here you can take a break and watch our review of the new MegaFon “Turn On” tariff line, the tariffs give benefits to users of social networks and instant messengers.

Operators, statistics

Even in the process of preparing the review, I was surprised that unlimited Instagram is present only in two "top" tariffs of the line. And if you look at the list of additional paid options (see the screenshot above)? - ta-dam! - it is a separate paid option for Instagram that gives an unexpectedly small amount of traffic. It seems that MegaFon also closely monitors social network statistics and understands well what exactly you can get additional income from.

“The increase in traffic for Facebook was 43%, for Vkontakte - 41%, Twitter - 24%. The social network Odnoklassniki showed the least growth in traffic - 3%.

The longest average session duration in 2016 was on Vkontakte. On average, in December, one visit to the social network lasted 3.6 minutes. Twitter had the lowest average session time at 1.8 minutes in December. It was 3.4 minutes for Odnoklassniki, 2.6 minutes for Instagram, and 2 minutes for Facebook.

IPhone owners are the most active Instagram users.

In general, in terms of the amount of generated traffic and the monthly number of users of social networks in 2016, the Android operating system was the leader. In December, it accounted for 49% of traffic, iOS - 35%. Other operating systems accounted for 26% of the traffic. As for users, in December Android was used by 58% of the monthly audience of the analyzed social networks, iOS - 21%. The remaining 21% of users were on other operating systems.

By individual social networks, Android also led the pack in terms of both traffic and user count. The only exception was Instagram, where iPhone owners generated the most traffic. At the same time, the largest number of users went to Instagram from smartphones on the Android operating system.

Smartphones among users of social networks among Beeline subscribers are much more popular than tablets. In December 2016, the share of Beeline subscribers accessing the analyzed social networks from smartphones was 91%, from tablets - 9%.

The share of unique monthly users on tablets decreased across all analyzed social networks from July to December, while the share of users on smartphones increased. The reason may be the growing popularity of smartphones with a large screen, which are becoming a replacement for tablets. Instagram accounted for the smallest share on tablets – it has the most users on smartphones compared to other analyzed social networks.”

We all know that the popularity of tablets is falling and more and more people prefer smartphones, the proportion of 91% and 9% confirms this. Although the statistics do not take into account devices that access social networks only via Wi-Fi, there are a lot of tablets without a cellular module.

“Beeline subscribers made the most traffic at the end of 2016 in social networks from 17:00 to 19:00. The least amount of traffic was transmitted between 0:00 am and 2:00 am. At the same time, the largest number of users accounted for the period from 10 to 12 noon, and the smallest - from midnight to one in the morning. As for the days of the week, the most traffic in social networks in December 2016 was transmitted by Beeline subscribers on Fridays, and the least on Saturdays. At the same time, the largest number of users also fell on Fridays, and the smallest on Sundays.

Kitenge Designed Men\'s Hats

Most of the traffic on Instagram is transmitted by women, while men lead by the number of unique users on the social network.

Among the users of the considered social networks at the end of 2016, there were most of all men - 56%, and women - 44%. Also, men generated more traffic - 57%, when 43% came from women. In a breakdown by individual social networks, both in terms of the amount of traffic consumed and the number of users in December 2016, men were in the lead everywhere – except for Instagram. On Instagram, the share of traffic transmitted by women was higher, while men were still in the lead in terms of the number of users.

Again, the Instagram phenomenon, fewer women generated more traffic. Ladies are clearly much more active on this social network. There is something to think about for the developers of advertising campaigns in the social space.

About "packaging" smartphones with communication services

Fresh "collision" of the resource "Public Consumer Initiative" on our long-suffering operators. This time, I did not like the package offers, in which operators charge money for a set of smartphones plus a mandatory subscription fee for a few months at a package rate. Advertising predictably indicates the price of the device minus the cost of services, although it is impossible even theoretically to purchase a smartphone at the advertised price. Quotes:

Operators, statistics

“In another advertisement, MTS offers Samsung Galaxy J1 mini prime for 3990 rubles. The actual cost of a set with communication services starts from 5681 rubles. If the services are not needed, you will have to pay 5990 rubles.

Operators, statistics

Beeline advertises Samsung Galaxy J1 for 4990 rubles. You will have to pay 6990 rubles for a set with communication services or the device itself.

Operators, statistics

MegaFon keeps up with its competitors and promises Samsung Galaxy J5 Prime for 9990 rubles. The real cost of the purchase will be 12990 rubles. But information about this is traditionally indicated in small print.

Tele2 was not included in this rating, as it sells its branded smartphones at the price indicated in the advertisement and does not require payment for communication services. In fairness, I’ll note that I read several reviews on the topic “Oh, they would sell the smartphone itself cheaper, but with a subscriber for a tariff!”

That is, as usual, you can't please everyone at once. If a person is still ready to use not the cheapest package tariff of a certain operator, then the “combined” option looks more attractive. In addition, being a "black sheep" in the market is usually not good for business. Let's recall experiments with package tariffs: if all the minutes within the network are first spent from the package, then withdrawing the intranet from the package is punishing yourself. Most consumers compare numbers head-on without delving into such subtleties.

Operators, statistics

An "average weighted" profile of a social network user by traffic, gender, device, operating system and even time of day, data from Beeline. About smartphones and package offers in operators' sales outlets.

The "boring" statistics of operators is not at all boring and quite informative. It allows not only to evaluate what is happening, but also to make some assumptions for the future. And in the basement with your comments about boredom, you don’t have to talk at all, it’s always fun there. The very fact of publishing the numbers is very positive (a good thing), God bless this interesting Beeline project. Thanks a lot for the infographic. The statistics of other operators may differ, but hardly much.

Beeline studied our social activity

This time, Beeline pleased with a detailed analysis of the behavior of mobile Internet users in the most popular social networks of Runet Vkontakte, Odnoklassniki, Instagram, Facebook and Twitter in 2016. In isolation from the market situation, the statistics are not so interesting, but in the light of tariff trends, the figures speak volumes. Let's get acquainted.

Operators, statistics

“VKontakte” was the leader in terms of the number of users and transmitted traffic, and it also accounted for the largest average session duration. At the same time, Instagram showed the largest increase in the number of users and traffic in December compared to July.

Well, are we waiting for the appearance of a new virtual operator Insta Mobile with free internet traffic on Instagram? (emoji) Although it's unlikely, traffic volumes are growing very fast on Instagram.

“In six months, the amount of traffic on all analyzed social networks increased by 45%, and the amount of traffic per user increased by 38%.

Among subscribers accessing social networks from mobile devices, Vkontakte is the leader in 2016, both in terms of the number of monthly and average daily users, and in terms of the amount of transmitted traffic. Second after Vkontakte in terms of monthly and average daily audience is Facebook, followed in that order by Instagram, Odnoklassniki and Twitter. As for the amount of generated traffic, after Vkontakte, Instagram, Facebook, Odnoklassniki and Twitter follow in the next order.

This is about the viability of the new virtual operator VK Mobile, focused exclusively on users of the social network "Vkontakte", our review can be read here. Judging by the statistics of Beeline, the target audience is quite extensive and the project may be successful, despite the subscription fee of 400 rubles. per month.

“The social network Instagram is developing at a rapid pace. It was she who showed the largest increase in users from July to December for six months - 27%. For Odnoklassniki, this indicator increased by 11%, Vkontakte - 7%, Facebook - 6%. The smallest increase was noted in Twitter - 5%. Instagram also showed high growth over the past six months in terms of the average daily audience - 16%, yielding only to the Odnoklassniki social network, which showed a 19% increase. Facebook's growth was 14%, Vkontakte - 13%, Twitter - 9%. Traffic consumption on Instagram is also growing at a fast pace - the increase in December compared to July was 80% and left the rest of the analyzed social networks far behind. Significant growth can be associated with the launch of the Stories section and video broadcasts.

Interesting and unexpected (for me) Instagram statistics. Here you can take a break and watch our review of the new MegaFon “Turn On” tariff line, the tariffs give benefits to users of social networks and instant messengers.

Operators, statistics

Even in the process of preparing the review, I was surprised that unlimited Instagram is present only in two "top" tariffs of the line. And if you look at the list of additional paid options (see the screenshot above)? - ta-dam! - it is a separate paid option for Instagram that gives an unexpectedly small amount of traffic. It seems that MegaFon also closely monitors social network statistics and understands well what exactly you can get additional income from.

“The increase in traffic for Facebook was 43%, for Vkontakte - 41%, Twitter - 24%. The social network Odnoklassniki showed the least growth in traffic - 3%.

The longest average session duration in 2016 was on Vkontakte. On average, in December, one visit to the social network lasted 3.6 minutes. Twitter had the lowest average session time at 1.8 minutes in December. It was 3.4 minutes for Odnoklassniki, 2.6 minutes for Instagram, and 2 minutes for Facebook.

IPhone owners are the most active Instagram users.

In general, in terms of the amount of generated traffic and the monthly number of users of social networks in 2016, the Android operating system was the leader. In December, it accounted for 49% of traffic, iOS - 35%. Other operating systems accounted for 26% of the traffic. As for users, in December Android was used by 58% of the monthly audience of the analyzed social networks, iOS - 21%. The remaining 21% of users were on other operating systems.

By individual social networks, Android also led the pack in terms of both traffic and user count. The only exception was Instagram, where iPhone owners generated the most traffic. At the same time, the largest number of users went to Instagram from smartphones on the Android operating system.

Smartphones among users of social networks among Beeline subscribers are much more popular than tablets. In December 2016, the share of Beeline subscribers accessing the analyzed social networks from smartphones was 91%, from tablets - 9%.

The share of unique monthly users on tablets decreased across all analyzed social networks from July to December, while the share of users on smartphones increased. The reason may be the growing popularity of smartphones with a large screen, which are becoming a replacement for tablets. Instagram accounted for the smallest share on tablets – it has the most users on smartphones compared to other analyzed social networks.”

We all know that the popularity of tablets is falling and more and more people prefer smartphones, the proportion of 91% and 9% confirms this. Although the statistics do not take into account devices that access social networks only via Wi-Fi, there are a lot of tablets without a cellular module.

“Beeline subscribers produced the most traffic in social networks at the end of 2016 from 17:00 to 19:00. The least amount of traffic was transmitted between 0:00 am and 2:00 am. At the same time, the largest number of users accounted for the period from 10 to 12 noon, and the smallest - from midnight to one in the morning. As for the days of the week, the most traffic in social networks in December 2016 was transmitted by Beeline subscribers on Fridays, and the least on Saturdays. At the same time, the largest number of users also fell on Fridays, and the smallest on Sundays.

Kitenge Designed Men\'s Hats

Most of the traffic on Instagram is transmitted by women, while men lead by the number of unique users on the social network.

Among the users of the considered social networks at the end of 2016, there were most of all men - 56%, and women - 44%. Also, men generated more traffic - 57%, when 43% came from women. In a breakdown by individual social networks, both in terms of the amount of traffic consumed and the number of users in December 2016, men were in the lead everywhere – except for Instagram. On Instagram, the share of traffic transmitted by women was higher, while men were still in the lead in terms of the number of users.

Again, the Instagram phenomenon, fewer women generated more traffic. Ladies are clearly much more active on this social network. There is something to think about for the developers of advertising campaigns in the social space.

About "packaging" smartphones with communication services

Fresh "collision" of the resource "Public Consumer Initiative" on our long-suffering operators. This time, I did not like the package offers, in which operators charge money for a set of smartphones plus a mandatory subscription fee for a few months at a package rate. Advertising predictably indicates the price of the device minus the cost of services, although it is impossible even theoretically to purchase a smartphone at the advertised price. Quotes:

Operators, statistics

“In another advertisement, MTS offers Samsung Galaxy J1 mini prime for 3990 rubles. The actual cost of a set with communication services starts from 5681 rubles. If the services are not needed, you will have to pay 5990 rubles.

Operators, statistics

Beeline advertises Samsung Galaxy J1 for 4990 rubles. You will have to pay 6990 rubles for a set with communication services or the device itself.

Operators, statistics

MegaFon keeps up with its competitors and promises Samsung Galaxy J5 Prime for 9990 rubles. The real cost of the purchase will be 12990 rubles. But information about this is traditionally indicated in small print.

Tele2 was not included in this rating, as it sells its branded smartphones at the price indicated in the advertisement and does not require payment for communication services. In fairness, I’ll note that I read several reviews on the topic “Oh, they would sell the smartphone itself cheaper, but with a subscriber for a tariff!”

That is, as usual, you can't please everyone at once. If a person is still ready to use not the cheapest package tariff of a certain operator, then the “combined” option looks more attractive. In addition, being a "black sheep" in the market is usually not good for business. Let's recall experiments with package tariffs: if all the minutes within the network are first spent from the package, then withdrawing the intranet from the package is punishing yourself. Most consumers compare numbers head-on without delving into such subtleties.

Operators, statistics

An "average weighted" profile of a social network user by traffic, gender, device, operating system and even time of day, data from Beeline. About smartphones and package offers in operators' sales outlets.

The "boring" statistics of operators is not at all boring and quite informative. It allows not only to evaluate what is happening, but also to make some assumptions for the future. And in the basement with your comments about boredom, you don’t have to talk at all, it’s always fun there. The very fact of publishing the numbers is very positive (a good thing), God bless this interesting Beeline project. Thanks a lot for the infographic. The statistics of other operators may differ, but hardly much.

Beeline studied our social activity

This time, Beeline pleased with a detailed analysis of the behavior of mobile Internet users in the most popular social networks of Runet Vkontakte, Odnoklassniki, Instagram, Facebook and Twitter in 2016. In isolation from the market situation, the statistics are not so interesting, but in the light of tariff trends, the figures speak volumes. Let's get acquainted.

Operators, statistics

“VKontakte” was the leader in terms of the number of users and transmitted traffic, and it also accounted for the largest average session duration. At the same time, Instagram showed the largest increase in the number of users and traffic in December compared to July.

Well, are we waiting for the appearance of a new virtual operator Insta Mobile with free internet traffic on Instagram? (emoji) Although it's unlikely, traffic volumes are growing very fast on Instagram.

“In six months, the amount of traffic on all analyzed social networks increased by 45%, and the amount of traffic per user increased by 38%.

Among subscribers accessing social networks from mobile devices, Vkontakte is the leader in 2016, both in terms of the number of monthly and average daily users, and in terms of the amount of transmitted traffic. Second after Vkontakte in terms of monthly and average daily audience is Facebook, followed in that order by Instagram, Odnoklassniki and Twitter. As for the amount of generated traffic, after Vkontakte, Instagram, Facebook, Odnoklassniki and Twitter follow in the next order.

This is about the viability of the new virtual operator VK Mobile, focused exclusively on users of the social network "Vkontakte", our review can be read here. Judging by the statistics of Beeline, the target audience is quite extensive and the project may be successful, despite the subscription fee of 400 rubles. per month.

“The social network Instagram is developing at a rapid pace. It was she who showed the largest increase in users from July to December for six months - 27%. For Odnoklassniki, this indicator increased by 11%, Vkontakte - 7%, Facebook - 6%. The smallest increase was noted in Twitter - 5%. Instagram also showed high growth over the past six months in terms of the average daily audience - 16%, yielding only to the Odnoklassniki social network, which showed a 19% increase. Facebook's growth was 14%, Vkontakte - 13%, Twitter - 9%. Traffic consumption on Instagram is also growing at a fast pace - the increase in December compared to July was 80% and left the rest of the analyzed social networks far behind. Significant growth can be associated with the launch of the Stories section and video broadcasts.

Interesting and unexpected (for me) Instagram statistics. Here you can take a break and watch our review of the new MegaFon “Turn On” tariff line, the tariffs give benefits to users of social networks and instant messengers.

Operators, statistics

Even in the process of preparing the review, I was surprised that unlimited Instagram is present only in two "top" tariffs of the line. And if you look at the list of additional paid options (see the screenshot above)? - ta-dam! - it is a separate paid option for Instagram that gives an unexpectedly small amount of traffic. It seems that MegaFon also closely monitors social network statistics and understands well what exactly you can get additional income from.

“The increase in traffic for Facebook was 43%, for Vkontakte - 41%, Twitter - 24%. The social network Odnoklassniki showed the least growth in traffic - 3%.

The longest average session duration in 2016 was on Vkontakte. On average, in December, one visit to the social network lasted 3.6 minutes. Twitter had the lowest average session time at 1.8 minutes in December. It was 3.4 minutes for Odnoklassniki, 2.6 minutes for Instagram, and 2 minutes for Facebook.

IPhone owners are the most active Instagram users.

In general, in terms of the amount of generated traffic and the monthly number of users of social networks in 2016, the Android operating system was the leader. In December, it accounted for 49% of traffic, iOS - 35%. Other operating systems accounted for 26% of the traffic. As for users, in December Android was used by 58% of the monthly audience of the analyzed social networks, iOS - 21%. The remaining 21% of users came from other operating systems.

By individual social networks, Android also led the pack in terms of both traffic and user count. The only exception was Instagram, where iPhone owners generated the most traffic. At the same time, the largest number of users went to Instagram from smartphones on the Android operating system.

Smartphones among users of social networks among Beeline subscribers are much more popular than tablets. In December 2016, the share of Beeline subscribers accessing the analyzed social networks from smartphones was 91%, from tablets - 9%.

The share of unique monthly users on tablets decreased across all analyzed social networks from July to December, while the share of users on smartphones increased. The reason may be the growing popularity of smartphones with a large screen, which are becoming a replacement for tablets. Instagram accounted for the smallest share on tablets – it has the most users on smartphones compared to other analyzed social networks.”

We all know that the popularity of tablets is falling and more and more people prefer smartphones, the proportion of 91% and 9% confirms this. Although the statistics do not take into account devices that access social networks only via Wi-Fi, there are a lot of tablets without a cellular module.

“Beeline subscribers produced the most traffic in social networks at the end of 2016 from 17:00 to 19:00. The least amount of traffic was transmitted between 0:00 am and 2:00 am. At the same time, the largest number of users accounted for the period from 10 to 12 noon, and the smallest - from midnight to one in the morning. As for the days of the week, the most traffic in social networks in December 2016 was transmitted by Beeline subscribers on Fridays, and the least on Saturdays. At the same time, the largest number of users also fell on Fridays, and the smallest on Sundays.

Kitenge Designed Men\'s Hats

Most of the traffic on Instagram is transmitted by women, while men lead by the number of unique users on the social network.

Among the users of the considered social networks at the end of 2016, there were most of all men - 56%, and women - 44%. Also, men generated more traffic - 57%, when 43% came from women. In a breakdown by individual social networks, both in terms of the amount of traffic consumed and the number of users in December 2016, men were in the lead everywhere – except for Instagram. On Instagram, the share of traffic transmitted by women was higher, while men were still in the lead in terms of the number of users.

Again, the Instagram phenomenon, fewer women generated more traffic. Ladies are clearly much more active on this social network. There is something to think about for the developers of advertising campaigns in the social space.

About "packaging" smartphones with communication services

Fresh "collision" of the resource "Public Consumer Initiative" on our long-suffering operators. This time, I did not like the package offers, in which operators charge money for a set of smartphones plus a mandatory subscription fee for a few months at a package rate. Advertising predictably indicates the price of the device minus the cost of services, although it is impossible even theoretically to purchase a smartphone at the advertised price. Quotes:

Operators, statistics

“In another advertisement, MTS offers Samsung Galaxy J1 mini prime for 3990 rubles. The actual cost of a set with communication services starts from 5681 rubles. If the services are not needed, you will have to pay 5990 rubles.

Operators, statistics

Beeline advertises Samsung Galaxy J1 for 4990 rubles. You will have to pay 6990 rubles for a set with communication services or the device itself.

Operators, statistics

MegaFon keeps up with its competitors and promises Samsung Galaxy J5 Prime for 9990 rubles. The real cost of the purchase will be 12990 rubles. But information about this is traditionally indicated in small print.

Tele2 was not included in this rating, as it sells its branded smartphones at the price indicated in the advertisement and does not require payment for communication services. In fairness, I’ll note that I read several reviews on the topic “Oh, they would sell the smartphone itself cheaper, but with a subscriber for a tariff!”

That is, as usual, you can't please everyone at once. If a person is still ready to use not the cheapest package tariff of a certain operator, then the “combined” option looks more attractive. In addition, being a "black sheep" in the market is usually not good for business. Let's recall experiments with package tariffs: if all the minutes within the network are first spent from the package, then withdrawing the intranet from the package is punishing yourself. Most consumers compare numbers head-on without delving into such subtleties.

Operators, statistics

An "average weighted" profile of a social network user by traffic, gender, device, operating system and even time of day, data from Beeline. About smartphones and package offers in operators' sales outlets.

The "boring" statistics of operators is not at all boring and quite informative. It allows not only to evaluate what is happening, but also to make some assumptions for the future. And in the basement with your comments about boredom, you don’t have to talk at all, it’s always fun there. The very fact of publishing the numbers is very positive (a good thing), God bless this interesting Beeline project. Thanks a lot for the infographic. The statistics of other operators may differ, but hardly much.

Beeline studied our social activity

This time, Beeline pleased with a detailed analysis of the behavior of mobile Internet users in the most popular social networks of Runet Vkontakte, Odnoklassniki, Instagram, Facebook and Twitter in 2016. In isolation from the market situation, the statistics are not so interesting, but in the light of tariff trends, the figures speak volumes. Let's get acquainted.

“VKontakte” was the leader in terms of the number of users and transmitted traffic, and it also accounted for the largest average session duration. At the same time, Instagram showed the largest increase in the number of users and traffic in December compared to July.

Well, are we waiting for the appearance of a new virtual operator Insta Mobile with free internet traffic on Instagram? (emoji) Although it's unlikely, traffic volumes are growing very fast on Instagram.

“In six months, the amount of traffic on all analyzed social networks increased by 45%, and the amount of traffic per user increased by 38%.

Among subscribers accessing social networks from mobile devices, Vkontakte is the leader in 2016, both in terms of the number of monthly and average daily users, and in terms of the amount of transmitted traffic. Second after Vkontakte in terms of monthly and average daily audience is Facebook, followed in that order by Instagram, Odnoklassniki and Twitter. As for the amount of generated traffic, after Vkontakte, Instagram, Facebook, Odnoklassniki and Twitter follow in the next order.

This is about the viability of the new virtual operator VK Mobile, focused exclusively on users of the social network "Vkontakte", our review can be read here. Judging by the statistics of Beeline, the target audience is quite extensive and the project may be successful, despite the subscription fee of 400 rubles. per month.

“The social network Instagram is developing at a rapid pace. It was she who showed the largest increase in users from July to December for six months - 27%. For Odnoklassniki, this indicator increased by 11%, Vkontakte - 7%, Facebook - 6%. The smallest increase was noted in Twitter - 5%. Instagram also showed high growth over the past six months in terms of the average daily audience - 16%, yielding only to the Odnoklassniki social network, which showed a 19% increase. Facebook's growth was 14%, Vkontakte - 13%, Twitter - 9%. Traffic consumption on Instagram is also growing at a fast pace - the increase in December compared to July was 80% and left the rest of the analyzed social networks far behind. Significant growth can be associated with the launch of the Stories section and video broadcasts.

Interesting and unexpected (for me) Instagram statistics. Here you can take a break and watch our review of the new MegaFon “Turn On” tariff line, the tariffs give benefits to users of social networks and instant messengers.

Even in the process of preparing the review, I was surprised that unlimited Instagram is present only in two "top" tariffs of the line. And if you look at the list of additional paid options (see the screenshot above)? - ta-dam! - it is a separate paid option for Instagram that gives an unexpectedly small amount of traffic. It seems that MegaFon also closely monitors social network statistics and understands well what exactly you can get additional income from.

“The increase in traffic for Facebook was 43%, for Vkontakte - 41%, Twitter - 24%. The social network Odnoklassniki showed the least growth in traffic - 3%.

The longest average session duration in 2016 was on Vkontakte. On average, in December, one visit to the social network lasted 3.6 minutes. Twitter had the lowest average session time at 1.8 minutes in December. It was 3.4 minutes for Odnoklassniki, 2.6 minutes for Instagram, and 2 minutes for Facebook.

IPhone owners are the most active Instagram users.

In general, in terms of the amount of generated traffic and the monthly number of users of social networks in 2016, the Android operating system was the leader. In December, it accounted for 49% of traffic, iOS - 35%. Other operating systems accounted for 26% of the traffic. As for users, in December Android was used by 58% of the monthly audience of the analyzed social networks, iOS - 21%. The remaining 21% of users were on other operating systems.

By individual social networks, Android also led the pack in terms of both traffic and user count. The only exception was Instagram, where iPhone owners generated the most traffic. At the same time, the largest number of users went to Instagram from smartphones on the Android operating system.

Smartphones among users of social networks among Beeline subscribers are much more popular than tablets. In December 2016, the share of Beeline subscribers accessing the analyzed social networks from smartphones was 91%, from tablets - 9%.

The share of unique monthly users on tablets decreased across all analyzed social networks from July to December, while the share of users on smartphones increased. The reason may be the growing popularity of smartphones with a large screen, which are becoming a replacement for tablets. Instagram accounted for the smallest share on tablets – it has the most users on smartphones compared to other analyzed social networks.”

We all know that the popularity of tablets is falling and more and more people prefer smartphones, the proportion of 91% and 9% confirms this. Although the statistics do not take into account devices that access social networks only via Wi-Fi, there are a lot of tablets without a cellular module.

“Beeline subscribers produced the most traffic in social networks at the end of 2016 from 17:00 to 19:00. The least amount of traffic was transmitted between 0:00 am and 2:00 am. At the same time, the largest number of users accounted for the period from 10 to 12 noon, and the smallest - from midnight to one in the morning. As for the days of the week, the most traffic in social networks in December 2016 was transmitted by Beeline subscribers on Fridays, and the least on Saturdays. At the same time, the largest number of users also fell on Fridays, and the smallest on Sundays.

Kitenge Designed Men\'s Hats Kitenge Designed Men\'s Hats

Most of the traffic on Instagram is transmitted by women, while men lead by the number of unique users on the social network.

Among the users of the considered social networks at the end of 2016, there were most of all men - 56%, and women - 44%. Also, men generated more traffic - 57%, when 43% came from women. In a breakdown by individual social networks, both in terms of the amount of traffic consumed and the number of users in December 2016, men were in the lead everywhere – except for Instagram. On Instagram, the share of traffic transmitted by women was higher, while men were still in the lead in terms of the number of users.

Again, the Instagram phenomenon, fewer women generated more traffic. Ladies are clearly much more active on this social network. There is something to think about for the developers of advertising campaigns in the social space.

About "packaging" smartphones with communication services

Fresh "collision" of the resource "Public Consumer Initiative" on our long-suffering operators. This time, I did not like the package offers, in which operators charge money for a set of smartphones plus a mandatory subscription fee for a few months at a package rate. Advertising predictably indicates the price of the device minus the cost of services, although it is impossible even theoretically to purchase a smartphone at the advertised price. Quotes:

“In another advertisement, MTS offers Samsung Galaxy J1 mini prime for 3990 rubles. The actual cost of a set with communication services starts from 5681 rubles. If the services are not needed, you will have to pay 5990 rubles.

Beeline advertises Samsung Galaxy J1 for 4990 rubles. You will have to pay 6990 rubles for a set with communication services or the device itself.

MegaFon keeps up with its competitors and promises Samsung Galaxy J5 Prime for 9990 rubles. The real cost of the purchase will be 12990 rubles. But information about this is traditionally indicated in small print.

Tele2 was not included in this rating, as it sells its branded smartphones at the price indicated in the advertisement and does not require payment for communication services. In fairness, I’ll note that I read several reviews on the topic “Oh, they would sell the smartphone itself cheaper, but with a subscriber for a tariff!”

That is, as usual, you can't please everyone at once. If a person is still ready to use not the cheapest package tariff of a certain operator, then the “combined” option looks more attractive. In addition, being a "black sheep" in the market is usually not good for business. Let's recall experiments with package tariffs: if all the minutes within the network are first spent from the package, then withdrawing the intranet from the package is punishing yourself. Most consumers compare numbers head-on without delving into such subtleties.