PocketBook 740 Color review

It seems that there is a lull in the e-book market, but the situation is such only at first glance. Last year, books with eINK color were added to the standard black and white eINK screens, but they caused mixed feelings. For example, PocketBook 633 Color, due to the small diagonal of the screen, low resolution, when displaying a color picture, did not cause any special feelings.

The new eINK Kaleido screen didn't push sales up, and that's typical of all companies that introduced their products based on it. Therefore, eINK has improved the technology, created eINK Kaleido Plus, the updated screen has better color reproduction, wider settings, and the quality of fonts has increased when displaying a color picture. The new generation looks like a noticeable improvement, which brings the same PocketBook 740 Color to a different perception, to the extent that it is applicable for viewing textbooks, comics and any content that uses color and pictures.

It is clear that the choice of a color eINK reader is of interest to those who read books with color pictures. If you read ordinary books, then the color is definitely unimportant for you, but the greater clarity of the picture will begin to play a role. See how text looks on PocketBook 740 Pro and 740 Color.

It's important to remember that an eINK color screen always has an extra layer, a color filter. Its mesh adds opacity to the screen, which is clearly visible when comparing books directly (look at the photo you have already seen - 740 Pro and 740 Color).

And this becomes one of the key factors when choosing, despite the same resolution, screen density, black and white text looks worse on 740 Color. But unlike 633 Color, it is not so noticeable and not so critical.

Now let's look at the implementation of color in the new screen, the colors are saturated, they are bright. Compared the screen with Pocketbook 633 Color.

When reading comics, the fonts are noticeably better, the diagonal of the screen affects. And here I can note that 740 Color turned out to be quite acceptable, here the color does not cause any rejection and is quite applicable. But you should not expect the same features from a book as from a regular tablet with an IPS matrix. There is a choice between eINK and color screens. I repeat that the choice is more about screen security than anything else.


Li-Ion 2900 mAh battery. Claimed operating time - up to 25,000 pages or at least a month. It was difficult for me to check how long the book works, I read several books, about 2000 pages, half the charge remained (Wi-Fi is on, I downloaded books from time to time). The charging time of the book from the computer is about 4.5 hours.


Compared to the previous generation of books from PocketBook, the company claims increased performance and gives a figure of 40%. I could not compare with the previous generation, I did not use it. I can say that the book is a little slower than the same Oasis, but there are no brakes. This is a fast book, and among all the manufacturers, only Oasis is faster, but this difference is not fundamental. And when I talk about fast work, it's not page flipping, but calling certain functions.

Memory, memory cards

The book has 16 GB of storage, which is a lot for books (unless you have a lot of audio). I think that most of this amount of memory is enough to store any books and in any format. I note separately that, unlike Kindle, the maximum variety of book formats is supported here - PDF, PDF (DRM), EPUB, EPUB (DRM), DJVU, FB2, FB2.ZIP, DOC, DOCX, RTF, PRC, TCR, TXT , CHM, HTM, HTML, MOBI and ACSM. Perhaps the abundance of memory forced the developers to take screenshots not in JPEG, but in BMP, which looks a bit strange.

Communication, book sync, cloud

Let's start with the fact that the book supports Wi-Fi 802.11 b/g/n, the lack of a second range in the book is not perceived as a disadvantage, this is not a smartphone or tablet, Wi-Fi is rarely needed here. We use Wi-Fi to download books via mail, a service similar to that provided by Amazon. You send the book to a special address and it appears on your device, so you don't need to use cable sync.

But most will probably download books via cable, it's simple. Connect and transfer books to the device. They wrote to me in the comments that there is a problem with connecting to a PC in PocketBook, sometimes it is lost. But for a dozen times that I tried to do this, I did not experience anything like that. It is possible that this happens in some configurations and systems, but I have not seen this.

Your books are stored in the cloud, and if you use the PocketBook application on Android/iOS, you can continue reading exactly where you left off on your book. Conveniently? Undoubtedly. For myself, here I see such an application, if you like, a scenario: not to take a book on short trips, but to be able, if desired, to finish reading the text from a tablet or smartphone. This is a definite plus.

All books are not stored in the cloud, but there is enough space to store open books plus everything you bought in the company's company store (these books do not need to be stored, they are already in the cloud, as you understand).

Audio Features

You can listen to audio by connecting headphones with a 3.5 mm jack to the included adapter.

Or you can connect a wireless headset via Bluetooth, the version is not specified by the manufacturer, but I think it is 4.x. It remains an open question how much audio support is needed in the reader, but many people want to get this opportunity. Audiobooks can be downloaded in M4B format, music - in MP3 or OGG (yes, this format is also supported, although it is not listed on the manufacturer's website). The sound quality is just right for audiobooks, but you will not listen to music here.

Of the additional, but interesting features, I would like to note text-to-speech, this is the translation of ordinary books into audio, when a kind of metallic and slightly stuttering voice reads the selected work to you. This is not the best TTS engine, it is familiar from old smartphones, but, of course, this is a good level for a reader. Probably, this feature will be interesting for those who, for some reason, cannot read books, but the question arises why they need this feature in the reader, if smartphones are simpler and more convenient in this aspect. I'm somewhat puzzled by this, but I still think that it's better to have a function than not. There are more than a dozen supported languages, of course, there are English and Russian.

Software - PocketBook features

There have always been two approaches in the world, the first is the maximum simplification of the capabilities of devices when they work as the developer intended, but not the fact that this is right for you. The second approach allows you to customize everything for yourself, but many are too lazy to do this. PocketBook has created a reader that is closer to the second approach.

Of the minuses, I note that if in Oasis you can drag the screen from above anywhere, then in PocketBook - only the place where the control is indicated, which is both logical and conservative.

The reader has pre-installed games - chess and solitaire, which will appeal to many. After all, not only read.

There are many settings for every taste, I will not list them, see the screenshots.

The browser allows you to view pages on the web, but it is not really needed, it is more a whim than a real need.

A coloring page has been added for the color screen. You can pass the time.


The price of the PocketBook 740 Color is 22 thousand rubles, while the PocketBook 740 Pro costs 20 thousand rubles. It is impossible to say that the Color model is the oldest device in the line, it is a variant with a color screen, but not everyone needs it. And here you need to focus on a simple thing: how important color is to you, how much the advantages of an eINK screen outweigh the choice of a regular tablet.

If the PocketBook 633 Color was not very interesting to me, the same comics on it are conditionally readable, then everything is in order with this book. Another thing is that the cost is far from the most affordable, but these are the costs of the cost of eINK screens. Inside is a regular PocketBook with all its characteristics, the only feature is the screen. It is up to you to choose or not, the review contains arguments both for and against.