Asus ZenFone Zoom (ZX551ML) review

The first impression of the device has already been written by Evgeny Vildiaev, and I absolutely agree with his introduction, so let me quote:

“ZenFone Zoom has a funny story. For the first time this device was shown at CES 2015, and then they were taken to almost all exhibitions. He was at MWC 2015, and at Computex 2015, and, if I'm not mistaken, even at IFA 2015. At the same time, company representatives could not name the exact timing of its appearance in Russia, moreover, it was not even known whether the smartphone would be in in principle, we sell.”

I also remember the events of last year, when videos with Zoom appeared on YouTube, but people really could not tell anything about the device, since no one was holding the final version of Zoom.

At the time of the announcement, the gadget had impressive technical characteristics, now the ZenFone Zoom model is just a powerful smartphone on an equal footing with devices from the beginning of 2016.

I think that the device undoubtedly has an original feature: the camera module has a three-fold "zoom" (in fact, hence the name), and not electronic, but optical. To this interesting feature, we can add the fact that the lens is equipped with optical stabilization, there is laser focusing.

Asus ZenFone Zoom costs a lot - about 50,000 rubles. But, as many like to say, there is a price to pay for innovation.

Design, dimensions, controls

The appearance of any thing is a matter of taste: someone likes it, but someone turns up their nose. However, ZenFone Zoom received high praise from experts, as evidenced by the Good Design Award 2015. Let me remind you that the GDA is an international industrial and graphic design competition. By the way, even our products were awarded this award, for example: in 2011 “Russian bread” in the category “Corporate identity and packaging”. Yes, of course, this is not a smartphone for you, but it's also nice.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

The process of creating a device is very beautifully described on the official website:

ZenFone Zoom is a marvel of modern technology that is born from a complex manufacturing process that includes 201 steps. Precision milling of a workpiece for mounting a 3x optical zoom mechanism, applying antennas to an aluminum frame by nanoforming, sandblasting a metal frame, anodizing to prevent corrosion.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

Аппарат имеет узнаваемый внешний вид: покатые грани, толстые рамки (к сожалению), фирменный логотип и так далее. Лицевая сторона защищена прочным стеклом от Corning – Gorilla Glass четвертого поколения. Это не значит, что поверхность не будет царапаться, однако она прочнее, чем обычное закаленное стекло и уж тем более пластик. Олеофобное покрытие есть, не слишком эффективное, отпечатки пальцев быстро покрывают экран, но стираются легко.

Боковые стороны, собственно, как и основание корпуса, выполнено из алюминия, окрашенного в неяркий золотистый цвет. Грани матовые, уголки немного отшлифованы.

The back cover is plastic, with a layer of natural leather applied on top of it. It's the same type of lid on the LG G4, but the G4 feels more natural. In addition, the texture in Asus is somewhat more prominent, so it wears out faster than the material in LG. By the way, the ZenFone Zoom also uses double thread stitching, just like the G4.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

In general, despite the fact that the skin in Asus is much more effective, it is less practical during the operation of the smartphone.

There are two versions of Zoom, black and white. The version in black looks a little different: there is no logo at the bottom of the front panel, instead of it there is a branded insert that “plays” in the light. The edges are dark grey, the back side is black. I think the black phone looks more elegant.

Asus ZenFone Zoom Asus ZenFone Zoom

The cover covering the camera module is made of metal, painted matt white. Its edges are polished.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

The dimensions of the Asus Zoom are rather big - 159x78.8x12 mm. For example, there is a 5.7-inch Meizu Pro 5 completely made of metal - 156x78x7.5 mm and weighing 168 grams versus 185 for Zoom. The frames on the sides (almost 5 ,5 mm) could definitely be reduced to 4 mm, and from below (21 mm) - at least up to 15 mm. Unfortunately, nothing can be done about the thickness, since the lens system is designed in such a way that it moves inside along the width of the case. The peephole does not have a protective shutter, which is not very good: dust constantly fills the lens, the glass is covered with fingerprints.

Asus ZenFone Zoom

At the top of the front panel are the indicator of missed events, speech speaker, sensors and selfie camera. The speaker is loud and the sound is clear. Under the screen - touch buttons "Back", "Home" and "Menu". Marked with silver paint, no backlight.

Asus ZenFone Zoom

There is a microUSB and a main microphone on the bottom, a 3.5 mm headphone jack and an additional microphone for noise reduction on the top. There are no elements on the left.

Asus ZenFone Zoom Asus ZenFone Zoom

On the right - the volume rocker key (it also acts as a zoom adjustment), the power button, a small video activation button, the camera key (it has a double press - focus and get a frame). The last two can turn on the camera even when the screen is locked.

Asus ZenFone Zoom Asus ZenFone Zoom

On the reverse side there is a large camera module recessed into the body, a double flash and laser focusing, on the bottom there is a speakerphone. The lid is removable. Below it is a slot for microSIM and a memory card. Built-in battery.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

Asus ZenFone Zoom

Asus ZenFone Zoom

Asus and Meizu Pro 5

Asus ZenFone Zoom

Asus and Samsung S6 EDGE

Display

The screen diagonal in this model is 5.5 inches. The physical size of the display is 69x121 mm, the bezel is 16 mm at the top, 21 mm at the bottom, 5.5 mm each on the right and left.

The matrix is ​​made using IPS technology (OGS - there is no air gap between the matrix and the glass). ASUS TruVivid technology is present. It is a display manufacturing method that reduces the number of layers of different materials from four to two. This improves the brightness of the screen and the responsiveness of the touch interface.

Asus ZenFone Zoom

The resolution for such a diagonal is the usual - 1080x1920 pixels, density - 400 PPI.

Maximum brightness for white is 270 cd/m2, maximum brightness for black is 0.23 cd/m2. Contrast - 1170:1.

Judging by the level graph, there is a clear excess of blue, and the value "jumps" depending on the brightness: there is a lot of blue at the minimum brightness.

Asus ZenFone Zoom

According to the diagram, the received data does not correspond to the sRGB triangle. It is slightly shifted up.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

Viewing angles are maximum.

If you don't go into details, I didn't really like the screen: I would like a higher brightness of the backlight (270 cd/m2 is very low, only the contrast saves), a little juicier colors. That is, in front of you is just a good display (we can see similar ones in gadgets for $110-$130), but I would like an excellent one, given the cost of the device! For example, we recently tested the budget Smartisan U1 for 8,500 rubles. It has 5.5 inches FullHD, brightness is 350, contrast is about 900, data exceeds the values ​​of the sRGB triangle.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

Asus ZenFone Zoom Asus ZenFone Zoom

Asus ZenFone Zoom

Настройки

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

Аккумулятор

В Asus ZenFone Zoom используется встроенный литий-полимерный аккумулятор емкостью 3000 мАч (11,5 Втч).

Asus ZenFone Zoom Asus ZenFone Zoom

Given that Zoom has a fairly energy-efficient chipset, the operating time did not disappoint me: under load, Asus worked for about 12-15 hours, in a more gentle mode - up to 25 hours, in "phone mode" + infrequent network visits - about 40 hours, mixed mode (several hours of 4G, music, photos and videos) - from 9 am to 6 pm.

The gadget supports ASUS BoostMaster accelerated charging technology, that is, in about 40 minutes the battery will be charged from 0 to 60%. This opportunity appeared due to the use of a special chemical composition in it.

"With BoostMaster technology, just 10 minutes of recharging is enough to ensure that you can then talk on a smartphone in 2G networks for 4 hours!"

Sample photos

Performance and operating system

The Asus ZenFone Zoom smartphone is equipped with a quad-core 64-bit Intel Atom Z3590 processor. The chip is manufactured using 22-nanometer technology. It uses 3D transistors, which have a faster switching speed and operate with less energy leakage than planar transistors. The chipset contains four Silvermont computing cores clocked at up to 2.5 GHz. Hyper-Threading is not supported.

Asus ZenFone Zoom

The PowerVR G6430 from Imagination Technologies is responsible for the graphic part (as far as I know, a similar solution is used in the Apple iPhone 5S, iPad Air, iPad Mini (2nd generation)). It supports OpenGL 3.x/4.x, OpenGL ES 3.0 and DirectX 10.

Asus ZenFone Zoom Asus ZenFone Zoom

Animation speed is at a high level, no stuttering or slowdowns. With most of the games, too, there are no problems. The 3Dmark test passed with a bang, giving out 50-60 FPS in each run.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

The device runs on the operating system Google Android version 5.0. The latest firmware version arrived on January 29 this year. Something tells me that the developers are unlikely to quickly release for the Marshmallow gadget.

The branded shell is present. I will not describe it, it has not changed compared to previous devices.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

Multimedia

The main feature of the speakerphone is that it uses five magnets. In addition, the speaker is placed in a resonant chamber. The site says a lot of flattering words, graphs and so on, but I will tell you this: the speaker is loud, it sounds very clear, it is bass.

The model uses a player of our own design. The music in the headphones is loud, I liked the quality. There are still Audio Wizard settings that offer you to choose one of five options for the built-in audio system. It also talks about some technology SonicMaster 2.0. There are no details, but, as usual, "...is a combination of hardware and software that provides unparalleled sound quality for mobile devices." They give the frequency response, but without any numbers.

Asus ZenFone Zoom

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

We didn't forget about the sound in speech dynamics. It uses NoiseZero Talk technology. It suppresses echoes and background noise.

Conclusion

I waited a long time to review this model and, apparently, "burned out": expectations are always more reverent than when you already own a certain thing. Let's go in order.

The appearance of Asus Zoom, apparently, was not thought about for long: the design of the camera module was clearly spied on by Nokia 1020 (given that the lens system with a matrix has a rectangular shape, then theoretically something like a hump could be made on the back of Asus, and reduce the rest in thickness), they learned about the skin from LG (not only materials were copied from the G4, but also a double line of natural threads), and the metal edging reminds many of the iPhone. The screen bezels are obscenely large - 21 mm from the bottom, 5.5 mm on the sides. And in general, the front panel, alas, is too simple.

Internal filling is also not the best. For example, the 5.5-inch FullHD screen is familiar, but its parameters are weak: the brightness is only 270 cd / m2, the received data does not correspond to the sRGB triangle. As I already wrote, the display matrix in the cheap (8500 rubles) Smartisan U1 is even better. The camera did not cause any special emotions: the aperture of the lens is small, the resolution is low (now everyone will remember about 12 MP for the Galaxy S7), for some reason they did not turn on support for shooting in RAW, the optical triple “zoom” is good, but it would be better if they were sacrificed in favor of aperture.

Price. In my subjective opinion, the cost of Asus ZenFone Zoom should not exceed 40,000 rubles, because for 50,000 rubles (this is the cost of the device at the moment) you can find a huge number of interesting smartphones:

Asus ZenFone Zoom (ZX551ML) review

The first impression of the device has already been written by Evgeny Vildiaev, and I absolutely agree with his introduction, so let me quote:

“ZenFone Zoom has a funny story. For the first time this device was shown at CES 2015, and then they were taken to almost all exhibitions. He was at MWC 2015, and at Computex 2015, and, if I'm not mistaken, even at IFA 2015. At the same time, company representatives could not name the exact timing of its appearance in Russia, moreover, it was not even known whether the smartphone would be in in principle, we sell.”

I also remember the events of last year, when videos with Zoom appeared on YouTube, but people really could not tell anything about the device, since no one was holding the final version of Zoom.

At the time of the announcement, the gadget had impressive technical characteristics, now the ZenFone Zoom model is just a powerful smartphone on an equal footing with devices from the beginning of 2016.

I think that the device undoubtedly has an original feature: the camera module has a three-fold "zoom" (in fact, hence the name), and not electronic, but optical. To this interesting feature, we can add the fact that the lens is equipped with optical stabilization, there is laser focusing.

Asus ZenFone Zoom costs a lot - about 50,000 rubles. But, as many like to say, there is a price to pay for innovation.

Design, dimensions, controls

The appearance of any thing is a matter of taste: someone likes it, but someone turns up their nose. However, ZenFone Zoom received high praise from experts, as evidenced by the Good Design Award 2015. Let me remind you that the GDA is an international industrial and graphic design competition. By the way, even our products were awarded this award, for example: in 2011 “Russian bread” in the category “Corporate identity and packaging”. Yes, of course, this is not a smartphone for you, but it's also nice.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

The process of creating a device is very beautifully described on the official website:

ZenFone Zoom is a marvel of modern technology that is born from a complex manufacturing process that includes 201 steps. Precision milling of a workpiece for mounting a 3x optical zoom mechanism, applying antennas to an aluminum frame by nanoforming, sandblasting a metal frame, anodizing to prevent corrosion.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

The device has a recognizable appearance: sloping edges, thick frames (unfortunately), a corporate logo and so on. The front side is protected by durable glass from Corning - Gorilla Glass of the fourth generation. This does not mean that the surface will not scratch, but it is stronger than ordinary tempered glass and even more so plastic. There is an oleophobic coating, not very effective, fingerprints quickly cover the screen, but are easily erased.

The sides, in fact, as well as the base of the case, are made of aluminum, painted in a soft golden color. The edges are matte, the corners are slightly sanded.

The back cover is plastic, with a layer of natural leather applied on top of it. It's the same type of lid on the LG G4, but the G4 feels more natural. In addition, the texture in Asus is somewhat more prominent, so it wears out faster than the material in LG. By the way, the ZenFone Zoom also uses double thread stitching, just like the G4.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

In general, despite the fact that the skin in Asus is much more effective, it is less practical during the operation of the smartphone.

There are two versions of Zoom, black and white. The version in black looks a little different: there is no logo at the bottom of the front panel, instead of it there is a branded insert that “plays” in the light. The edges are dark grey, the back side is black. I think the black phone looks more elegant.

Asus ZenFone Zoom Asus ZenFone Zoom

Крышка, прикрывающая модуль камеры, сделана из металла, окрашена в белый матовый цвет. Ее грани отшлифованы.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

Габариты Asus Zoom немаленькие – 159x78.8x12 мм. Например, есть 5.7-дюймовый Meizu Pro 5 полностью из металла – 156х78х7.5 мм и весом 168 граммов против 185 у Zoom. Рамки по бокам (практически по 5 ,5 мм) точно можно было сократить до 4 мм, а снизу (21 мм) – хотя бы до 15 мм. С толщиной, увы, ничего не поделаешь, поскольку система линз устроена так, что она перемещается внутри вдоль ширины корпуса. У глазка отсутствует защитная шторка, что не очень хорошо: в объектив постоянно набивается пыль, стекло покрывается отпечатками пальцев.

Asus ZenFone Zoom

At the top of the front panel are the indicator of missed events, speech speaker, sensors and selfie camera. The speaker is loud and the sound is clear. Under the screen - touch buttons "Back", "Home" and "Menu". Marked with silver paint, no backlight.

Asus ZenFone Zoom

There is a microUSB and a main microphone on the bottom, a 3.5 mm headphone jack and an additional microphone for noise reduction on the top. There are no elements on the left.

Asus ZenFone Zoom Asus ZenFone Zoom

On the right - the volume rocker key (it also acts as a zoom adjustment), the power button, a small video activation button, the camera key (it has a double press - focus and get a frame). The last two can turn on the camera even when the screen is locked.

Asus ZenFone Zoom Asus ZenFone Zoom

On the reverse side there is a large camera module recessed into the body, a double flash and laser focusing, on the bottom there is a speakerphone. The lid is removable. Below it is a slot for microSIM and a memory card. Built-in battery.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

Asus ZenFone Zoom

Asus ZenFone Zoom

Asus and Meizu Pro 5

Asus ZenFone Zoom

Asus and Samsung S6 EDGE

Display

The screen diagonal in this model is 5.5 inches. The physical size of the display is 69x121 mm, the bezel is 16 mm at the top, 21 mm at the bottom, 5.5 mm each on the right and left.

The matrix is ​​made using IPS technology (OGS - there is no air gap between the matrix and the glass). ASUS TruVivid technology is present. It is a display manufacturing method that reduces the number of layers of different materials from four to two. This improves the brightness of the screen and the responsiveness of the touch interface.

Asus ZenFone Zoom

The resolution for such a diagonal is the usual - 1080x1920 pixels, density - 400 PPI.

The maximum brightness of white is 270 cd/m2, the maximum brightness of black is 0.23 cd/m2. Contrast - 1170:1.

Judging by the level graph, there is a clear excess of blue, and the value "jumps" depending on the brightness: there is a lot of blue at the minimum brightness.

Asus ZenFone Zoom

According to the diagram, the received data does not correspond to the sRGB triangle. It is slightly shifted up.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

Viewing angles are maximum.

If you don't go into details, I didn't really like the screen: I would like a higher brightness of the backlight (270 cd/m2 is very low, only the contrast saves), a little juicier colors. That is, in front of you is just a good display (we can see similar ones in gadgets for $110-$130), but I would like an excellent one, given the cost of the device! For example, we recently tested the budget Smartisan U1 for 8,500 rubles. It has 5.5 inches FullHD, brightness is 350, contrast is about 900, data exceeds the values ​​of the sRGB triangle.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

Asus ZenFone Zoom Asus ZenFone Zoom

Asus ZenFone Zoom

Settings

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

Battery

The Asus ZenFone Zoom uses a built-in 3000 mAh (11.5 Wh) lithium polymer battery.

Asus ZenFone Zoom Asus ZenFone Zoom

Given that Zoom has a fairly energy-efficient chipset, the operating time did not disappoint me: under load, Asus worked for about 12-15 hours, in a more gentle mode - up to 25 hours, in "phone mode" + infrequent network visits - about 40 hours, mixed mode (several hours of 4G, music, photos and videos) - from 9 am to 6 pm.

The gadget supports ASUS BoostMaster accelerated charging technology, that is, in about 40 minutes the battery will be charged from 0 to 60%. This opportunity appeared due to the use of a special chemical composition in it.

"With BoostMaster technology, just 10 minutes of recharging is enough to ensure that you can then talk on a smartphone in 2G networks for 4 hours!"

Sample photos

Performance and operating system

The Asus ZenFone Zoom smartphone is equipped with a quad-core 64-bit Intel Atom Z3590 processor. The chip is manufactured using 22-nanometer technology. It uses 3D transistors, which have a faster switching speed and operate with less energy leakage than planar transistors. The chipset contains four Silvermont computing cores clocked at up to 2.5 GHz. Hyper-Threading is not supported.

Asus ZenFone Zoom

The PowerVR G6430 from Imagination Technologies is responsible for the graphic part (as far as I know, a similar solution is used in the Apple iPhone 5S, iPad Air, iPad Mini (2nd generation)). It supports OpenGL 3.x/4.x, OpenGL ES 3.0 and DirectX 10.

Asus ZenFone Zoom Asus ZenFone Zoom

Animation speed is at a high level, no stuttering or slowdowns. With most of the games, too, there are no problems. The 3Dmark test passed with a bang, giving out 50-60 FPS in each run.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

The device runs on the operating system Google Android version 5.0. The latest firmware version arrived on January 29 this year. Something tells me that the developers are unlikely to quickly release for the Marshmallow gadget.

Фирменная оболочка присутствует. Описывать не стану, она не претерпела изменений относительно предыдущих устройств.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

Мультимедиа

Основная особенность динамика громкой связи заключается в том, что в нем применяются пять магнитов. Кроме того, динамик помещен в резонансную камеру. На сайте сказано очень много лестных слов, приведены графики и прочее, но я вам скажу так: спикер громкий, звучит очень чисто, он басовитый.

The model uses a player of our own design. The music in the headphones is loud, I liked the quality. There are still Audio Wizard settings that offer you to choose one of five options for the built-in audio system. It also talks about some technology SonicMaster 2.0. There are no details, but, as usual, "...is a combination of hardware and software that provides unparalleled sound quality for mobile devices." They give the frequency response, but without any numbers.

Asus ZenFone Zoom

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

We didn't forget about the sound in speech dynamics. It uses NoiseZero Talk technology. It suppresses echoes and background noise.

Conclusion

I waited a long time to review this model and, apparently, "burned out": expectations are always more reverent than when you already own a certain thing. Let's go in order.

The appearance of Asus Zoom, apparently, was not thought about for long: the design of the camera module was clearly spied on by Nokia 1020 (given that the lens system with a matrix has a rectangular shape, then theoretically something like a hump could be made on the back of Asus, and reduce the rest in thickness), they learned about the skin from LG (not only materials were copied from the G4, but also a double line of natural threads), and the metal edging reminds many of the iPhone. The screen bezels are obscenely large - 21 mm from the bottom, 5.5 mm on the sides. And in general, the front panel, alas, is too simple.

Internal filling is also not the best. For example, the 5.5-inch FullHD screen is familiar, but its parameters are weak: the brightness is only 270 cd / m2, the received data does not correspond to the sRGB triangle. As I already wrote, the display matrix in the cheap (8500 rubles) Smartisan U1 is even better. The camera did not cause any special emotions: the aperture of the lens is small, the resolution is low (now everyone will remember about 12 MP for the Galaxy S7), for some reason they did not turn on support for shooting in RAW, the optical triple “zoom” is good, but it would be better if they were sacrificed in favor of aperture.

Price. In my subjective opinion, the cost of Asus ZenFone Zoom should not exceed 40,000 rubles, because for 50,000 rubles (this is the cost of the device at the moment) you can find a huge number of interesting smartphones:

Asus ZenFone Zoom (ZX551ML) review

The first impression of the device has already been written by Evgeny Vildiaev, and I absolutely agree with his introduction, so let me quote:

“ZenFone Zoom has a funny story. For the first time this device was shown at CES 2015, and then they were taken to almost all exhibitions. He was at MWC 2015, and at Computex 2015, and, if I'm not mistaken, even at IFA 2015. At the same time, company representatives could not name the exact timing of its appearance in Russia, moreover, it was not even known whether the smartphone would be in in principle, we sell.”

I also remember the events of last year, when videos with Zoom appeared on YouTube, but people really could not tell anything about the device, since no one was holding the final version of Zoom.

At the time of the announcement, the gadget had impressive technical characteristics, now the ZenFone Zoom model is just a powerful smartphone on an equal footing with devices from the beginning of 2016.

I think that the device undoubtedly has an original feature: the camera module has a three-fold "zoom" (in fact, hence the name), and not electronic, but optical. To this interesting feature, we can add the fact that the lens is equipped with optical stabilization, there is laser focusing.

Asus ZenFone Zoom costs a lot - about 50,000 rubles. But, as many like to say, there is a price to pay for innovation.

Design, dimensions, controls

The appearance of any thing is a matter of taste: someone likes it, but someone turns up their nose. However, ZenFone Zoom received high praise from experts, as evidenced by the Good Design Award 2015. Let me remind you that the GDA is an international industrial and graphic design competition. By the way, even our products were awarded this award, for example: in 2011 “Russian bread” in the category “Corporate identity and packaging”. Yes, of course, this is not a smartphone for you, but it's also nice.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

The process of creating a device is very beautifully described on the official website:

ZenFone Zoom is a marvel of modern technology that is born from a complex manufacturing process that includes 201 steps. Precision milling of a workpiece for mounting a 3x optical zoom mechanism, applying antennas to an aluminum frame by nanoforming, sandblasting a metal frame, anodizing to prevent corrosion.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

The device has a recognizable appearance: sloping edges, thick frames (unfortunately), a corporate logo and so on. The front side is protected by durable glass from Corning - Gorilla Glass of the fourth generation. This does not mean that the surface will not scratch, but it is stronger than ordinary tempered glass and even more so plastic. There is an oleophobic coating, not very effective, fingerprints quickly cover the screen, but are easily erased.

The sides, in fact, as well as the base of the case, are made of aluminum, painted in a soft golden color. The edges are matte, the corners are slightly sanded.

The back cover is plastic, with a layer of natural leather applied on top of it. It's the same type of lid on the LG G4, but the G4 feels more natural. In addition, the texture in Asus is somewhat more prominent, so it wears out faster than the material in LG. By the way, the ZenFone Zoom also uses double thread stitching, just like the G4.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

In general, despite the fact that the skin in Asus is much more effective, it is less practical during the operation of the smartphone.

There are two versions of Zoom, black and white. The version in black looks a little different: there is no logo at the bottom of the front panel, instead of it there is a branded insert that “plays” in the light. The edges are dark grey, the back side is black. I think the black phone looks more elegant.

Asus ZenFone Zoom Asus ZenFone Zoom

Крышка, прикрывающая модуль камеры, сделана из металла, окрашена в белый матовый цвет. Ее грани отшлифованы.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

Габариты Asus Zoom немаленькие – 159x78.8x12 мм. Например, есть 5.7-дюймовый Meizu Pro 5 полностью из металла – 156х78х7.5 мм и весом 168 граммов против 185 у Zoom. Рамки по бокам (практически по 5 ,5 мм) точно можно было сократить до 4 мм, а снизу (21 мм) – хотя бы до 15 мм. С толщиной, увы, ничего не поделаешь, поскольку система линз устроена так, что она перемещается внутри вдоль ширины корпуса. У глазка отсутствует защитная шторка, что не очень хорошо: в объектив постоянно набивается пыль, стекло покрывается отпечатками пальцев.

Asus ZenFone Zoom

At the top of the front panel are the indicator of missed events, speech speaker, sensors and selfie camera. The speaker is loud and the sound is clear. Under the screen - touch buttons "Back", "Home" and "Menu". Marked with silver paint, no backlight.

Asus ZenFone Zoom

There is a microUSB and a main microphone on the bottom, a 3.5 mm headphone jack and an additional microphone for noise reduction on the top. There are no elements on the left.

Asus ZenFone Zoom Asus ZenFone Zoom

On the right - the volume rocker key (it also acts as a zoom adjustment), the power button, a small video activation button, the camera key (it has a double press - focus and get a frame). The last two can turn on the camera even when the screen is locked.

Asus ZenFone Zoom Asus ZenFone Zoom

On the reverse side there is a large camera module recessed into the body, a double flash and laser focusing, on the bottom there is a speakerphone. The lid is removable. Below it is a slot for microSIM and a memory card. Built-in battery.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

Asus ZenFone Zoom

Asus ZenFone Zoom

Asus and Meizu Pro 5

Asus ZenFone Zoom

Asus and Samsung S6 EDGE

Display

The diagonal of the screen in this model is 5.5 inches. The physical size of the display is 69x121 mm, the bezel is 16 mm at the top, 21 mm at the bottom, 5.5 mm each on the right and left.

The matrix is ​​made using IPS technology (OGS - there is no air gap between the matrix and the glass). ASUS TruVivid technology is present. It is a display manufacturing method that reduces the number of layers of different materials from four to two. This improves the brightness of the screen and the responsiveness of the touch interface.

Asus ZenFone Zoom

The resolution for such a diagonal is the usual - 1080x1920 pixels, density - 400 PPI.

Maximum brightness for white is 270 cd/m2, maximum brightness for black is 0.23 cd/m2. Contrast - 1170:1.

Judging by the level graph, there is a clear excess of blue, and the value "jumps" depending on the brightness: there is a lot of blue at the minimum brightness.

Asus ZenFone Zoom

According to the diagram, the received data does not correspond to the sRGB triangle. It is slightly shifted up.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

Viewing angles are maximum.

If you don't go into details, I didn't really like the screen: I would like a higher brightness of the backlight (270 cd/m2 is very low, only the contrast saves), a little juicier colors. That is, in front of you is just a good display (we can see similar ones in gadgets for $110-$130), but I would like an excellent one, given the cost of the device! For example, we recently tested the budget Smartisan U1 for 8,500 rubles. It has 5.5 inches FullHD, brightness is 350, contrast is about 900, data exceeds the values ​​of the sRGB triangle.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

Asus ZenFone Zoom Asus ZenFone Zoom

Asus ZenFone Zoom

Settings

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

Battery

The Asus ZenFone Zoom uses a built-in 3000 mAh (11.5 Wh) lithium polymer battery.

Asus ZenFone Zoom Asus ZenFone Zoom

Given that Zoom has a fairly energy-efficient chipset, the operating time did not disappoint me: under load, Asus worked for about 12-15 hours, in a more gentle mode - up to 25 hours, in "phone mode" + infrequent network visits - about 40 hours, mixed mode (several hours of 4G, music, photos and videos) - from 9 am to 6 pm.

The gadget supports ASUS BoostMaster accelerated charging technology, that is, in about 40 minutes the battery will be charged from 0 to 60%. This opportunity appeared due to the use of a special chemical composition in it.

"With BoostMaster technology, just 10 minutes of recharging is enough to ensure that you can then talk on a smartphone in 2G networks for 4 hours!"

Sample photos

Performance and operating system

The Asus ZenFone Zoom smartphone is equipped with a quad-core 64-bit Intel Atom Z3590 processor. The chip is manufactured using 22-nanometer technology. It uses 3D transistors, which have a faster switching speed and operate with less energy leakage than planar transistors. The chipset contains four Silvermont computing cores clocked at up to 2.5 GHz. Hyper-Threading is not supported.

Asus ZenFone Zoom

The PowerVR G6430 from Imagination Technologies is responsible for the graphic part (as far as I know, a similar solution is used in the Apple iPhone 5S, iPad Air, iPad Mini (2nd generation)). It supports OpenGL 3.x/4.x, OpenGL ES 3.0 and DirectX 10.

Asus ZenFone Zoom Asus ZenFone Zoom

Animation speed is at a high level, no stuttering or slowdowns. With most of the games, too, there are no problems. The 3Dmark test passed with a bang, giving out 50-60 FPS in each run.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

The device runs on the operating system Google Android version 5.0. The latest firmware version arrived on January 29 this year. Something tells me that the developers are unlikely to quickly release for the Marshmallow gadget.

Фирменная оболочка присутствует. Описывать не стану, она не претерпела изменений относительно предыдущих устройств.

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

Мультимедиа

Основная особенность динамика громкой связи заключается в том, что в нем применяются пять магнитов. Кроме того, динамик помещен в резонансную камеру. На сайте сказано очень много лестных слов, приведены графики и прочее, но я вам скажу так: спикер громкий, звучит очень чисто, он басовитый.

The model uses a player of our own design. The music in the headphones is loud, I liked the quality. There are still Audio Wizard settings that offer you to choose one of five options for the built-in audio system. It also talks about some technology SonicMaster 2.0. There are no details, but, as usual, "...is a combination of hardware and software that provides unparalleled sound quality for mobile devices." They give the frequency response, but without any numbers.

Asus ZenFone Zoom

Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom Asus ZenFone Zoom

We didn't forget about the sound in speech dynamics. It uses NoiseZero Talk technology. It suppresses echoes and background noise.

Conclusion

I waited a long time to review this model and, apparently, "burned out": expectations are always more reverent than when you already own a certain thing. Let's go in order.

The appearance of Asus Zoom, apparently, was not thought about for long: the design of the camera module was clearly spied on by Nokia 1020 (given that the lens system with a matrix has a rectangular shape, then theoretically something like a hump could be made on the back of Asus, and reduce the rest in thickness), they learned about the skin from LG (not only materials were copied from the G4, but also a double line of natural threads), and the metal edging reminds many of the iPhone. The screen bezels are obscenely large - 21 mm from the bottom, 5.5 mm on the sides. And in general, the front panel, alas, is too simple.

Internal filling is also not the best. For example, the 5.5-inch FullHD screen is familiar, but its parameters are weak: the brightness is only 270 cd / m2, the received data does not correspond to the sRGB triangle. As I already wrote, the display matrix in the cheap (8500 rubles) Smartisan U1 is even better. The camera did not cause any special emotions: the aperture of the lens is small, the resolution is low (now everyone will remember about 12 MP for the Galaxy S7), for some reason they did not turn on support for shooting in RAW, the optical triple “zoom” is good, but it would be better if they were sacrificed in favor of aperture.

Price. In my subjective opinion, the cost of Asus ZenFone Zoom should not exceed 40,000 rubles, because for 50,000 rubles (this is the cost of the device at the moment) you can find a huge number of interesting smartphones:

Asus ZenFone Zoom (ZX551ML) review

The first impression of the device has already been written by Evgeny Vildiaev, and I absolutely agree with his introduction, so let me quote:

“ZenFone Zoom has a funny story. For the first time this device was shown at CES 2015, and then they were taken to almost all exhibitions. He was at MWC 2015, and at Computex 2015, and, if I'm not mistaken, even at IFA 2015. At the same time, company representatives could not name the exact timing of its appearance in Russia, moreover, it was not even known whether the smartphone would be in in principle, we sell.”

I also remember the events of last year, when videos with Zoom appeared on YouTube, but people really could not tell anything about the device, since no one was holding the final version of Zoom.

At the time of the announcement, the gadget had impressive technical characteristics, now the ZenFone Zoom model is just a powerful smartphone on an equal footing with devices from the beginning of 2016.

I think that the device undoubtedly has an original feature: the camera module has a three-fold "zoom" (in fact, hence the name), and not electronic, but optical. To this interesting feature, we can add the fact that the lens is equipped with optical stabilization, there is laser focusing.

Asus ZenFone Zoom costs a lot - about 50,000 rubles. But, as many like to say, there is a price to pay for innovation.

Design, dimensions, controls

The appearance of any thing is a matter of taste: someone likes it, but someone turns up their nose. However, ZenFone Zoom received high praise from experts, as evidenced by the Good Design Award 2015. Let me remind you that the GDA is an international industrial and graphic design competition. By the way, even our products were awarded this award, for example: in 2011 “Russian bread” in the category “Corporate identity and packaging”. Yes, of course, this is not a smartphone for you, but it's also nice.

The process of creating a device is very beautifully described on the official website:

ZenFone Zoom is a marvel of modern technology that is born from a complex manufacturing process that includes 201 steps. Precision milling of a workpiece for mounting a 3x optical zoom mechanism, applying antennas to an aluminum frame by nanoforming, sandblasting a metal frame, anodizing to prevent corrosion.

The device has a recognizable appearance: sloping edges, thick frames (unfortunately), a company logo and so on. The front side is protected by durable glass from Corning - Gorilla Glass of the fourth generation. This does not mean that the surface will not scratch, but it is stronger than ordinary tempered glass and even more so plastic. There is an oleophobic coating, not very effective, fingerprints quickly cover the screen, but are easily erased.

The sides, in fact, as well as the base of the case, are made of aluminum, painted in a soft golden color. The edges are matte, the corners are slightly sanded.

The back cover is plastic, with a layer of natural leather applied on top of it. It's the same type of lid on the LG G4, but the G4 feels more natural. In addition, the texture in Asus is somewhat more prominent, so it wears out faster than the material in LG. By the way, the ZenFone Zoom also uses double thread stitching, just like the G4.

In general, despite the fact that the skin in Asus is much more effective, it is less practical during the operation of the smartphone.

There are two versions of Zoom, black and white. The version in black looks a little different: there is no logo at the bottom of the front panel, instead of it there is a branded insert that “plays” in the light. The edges are dark grey, the back side is black. I think the black phone looks more elegant.

The cover covering the camera module is made of metal, painted matt white. Its edges are polished.

The dimensions of the Asus Zoom are rather big - 159x78.8x12 mm. For example, there is a 5.7-inch Meizu Pro 5 completely made of metal - 156x78x7.5 mm and weighing 168 grams versus 185 for Zoom. The frames on the sides (almost 5.5 mm each) could definitely be reduced to 4 mm, and from the bottom (21 mm) - at least to 15 mm. Unfortunately, nothing can be done about the thickness, since the lens system is designed in such a way that it moves inside along the width of the case. The peephole does not have a protective shutter, which is not very good: dust constantly fills the lens, the glass is covered with fingerprints.

Asus Zoom dimensions are rather big – 159x78.8x12 mm. For example, there is a 5.7-inch Meizu Pro 5 completely made of metal - 156x78x7.5 mm and weighing 168 grams versus 185 for Zoom. Frames on the sides (almost 5 .5 mm) could definitely be reduced to 4 mm, and from below (21 mm) - at least to 15 mm. Unfortunately, nothing can be done about the thickness, since the lens system is designed in such a way that it moves inside along the width of the case. The peephole does not have a protective shutter, which is not very good: dust is constantly stuffed into the lens, the glass is covered with fingerprints.

At the top of the front panel are the indicator of missed events, speech speaker, sensors and selfie camera. The speaker is loud and the sound is clear. Under the screen - touch buttons "Back", "Home" and "Menu". Marked with silver paint, no backlight.

There is a microUSB and a main microphone on the bottom, a 3.5 mm headphone jack and an additional microphone for noise reduction on the top. There are no elements on the left.

On the right - the volume rocker key (it also acts as a zoom adjustment), the power button, a small video activation button, the camera key (it has a double press - focus and get a frame). The last two can turn on the camera even when the screen is locked.

On the reverse side there is a large camera module recessed into the body, a double flash and laser focusing, on the bottom there is a speakerphone. The lid is removable. Below it is a slot for microSIM and a memory card. Built-in battery.

Asus and Meizu Pro 5

Asus and Samsung S6 EDGE

Display

The screen diagonal in this model is 5.5 inches. The physical size of the display is 69x121 mm, the bezel is 16 mm at the top, 21 mm at the bottom, 5.5 mm each on the right and left.

The matrix is ​​made using IPS technology (OGS - there is no air gap between the matrix and the glass). ASUS TruVivid technology is present. It is a display manufacturing method that reduces the number of layers of different materials from four to two. This improves the brightness of the screen and the responsiveness of the touch interface.

The resolution for such a diagonal is the usual - 1080x1920 pixels, density - 400 PPI.

Maximum brightness for white is 270 cd/m2, maximum brightness for black is 0.23 cd/m2. Contrast - 1170:1.

Judging by the level graph, there is a clear excess of blue, and the value "jumps" depending on the brightness: there is a lot of blue at the minimum brightness.

According to the diagram, the received data does not correspond to the sRGB triangle. It is slightly shifted up.

Viewing angles are maximum.

If you don't go into details, I didn't really like the screen: I would like a higher brightness of the backlight (270 cd/m2 is very low, only the contrast saves), a little juicier colors. That is, in front of you is just a good display (we can see similar ones in gadgets for $110-$130), but I would like an excellent one, given the cost of the device! For example, we recently tested the budget Smartisan U1 for 8,500 rubles. It has 5.5 inches FullHD, brightness is 350, contrast is about 900, data exceeds the values ​​of the sRGB triangle.

Settings

Battery

The Asus ZenFone Zoom uses a built-in 3000 mAh (11.5 Wh) lithium polymer battery.

Given that Zoom has a fairly energy-efficient chipset, the operating time did not disappoint me: under load, Asus worked for about 12-15 hours, in a more gentle mode - up to 25 hours, in "phone mode" + infrequent network visits - about 40 hours, mixed mode (several hours of 4G, music, photos and videos) - from 9 am to 6 pm.

The gadget supports ASUS BoostMaster accelerated charging technology, that is, in about 40 minutes the battery will be charged from 0 to 60%. This opportunity appeared due to the use of a special chemical composition in it.

"With BoostMaster technology, just 10 minutes of recharging is enough to ensure that you can then talk on a smartphone in 2G networks for 4 hours!"

Sample photos

Performance and operating system

The Asus ZenFone Zoom smartphone is equipped with a quad-core 64-bit Intel Atom Z3590 processor. The chip is manufactured using 22-nanometer technology. It uses 3D transistors, which have a faster switching speed and operate with less energy leakage than planar transistors. The chipset contains four Silvermont computing cores clocked at up to 2.5 GHz. Hyper-Threading is not supported.

The PowerVR G6430 from Imagination Technologies is responsible for the graphic part (as far as I know, a similar solution is used in the Apple iPhone 5S, iPad Air, iPad Mini (2nd generation)). It supports OpenGL 3.x/4.x, OpenGL ES 3.0 and DirectX 10.

Animation speed is at a high level, no stuttering or slowdowns. With most of the games, too, there are no problems. The 3Dmark test passed with a bang, giving out 50-60 FPS in each run.

The device runs on the operating system Google Android version 5.0. The latest firmware version arrived on January 29 this year. Something tells me that the developers are unlikely to quickly release for the Marshmallow gadget.

The branded shell is present. I will not describe it, it has not changed compared to previous devices.

Multimedia

The main feature of the speakerphone is that it uses five magnets. In addition, the speaker is placed in a resonant chamber. The site says a lot of flattering words, graphs and so on, but I will tell you this: the speaker is loud, it sounds very clear, it is bass.

The model uses a player of our own design. The music in the headphones is loud, I liked the quality. There are still Audio Wizard settings that offer you to choose one of five options for the built-in audio system. It also talks about some technology SonicMaster 2.0. There are no details, but, as usual, "...is a combination of hardware and software that provides unparalleled sound quality for mobile devices." They give the frequency response, but without any numbers.


We didn't forget about the sound in speech dynamics. It uses NoiseZero Talk technology. It suppresses the effect of echo and background noise.

Conclusion

I waited a long time to review this model and, apparently, "burned out": expectations are always more reverent than when you already own a certain thing. Let's go in order.

Apparently, they did not think long about the appearance of Asus Zoom: the design of the camera module was clearly spied on by Nokia 1020 (given that the lens system with a matrix has a rectangular shape, then theoretically something like a hump could be made on the back of Asus, and reduce the rest in thickness), they learned about the skin from LG (not only materials were copied from the G4, but also a double line of natural threads), and the metal edging reminds many of the iPhone. The screen bezels are obscenely large - 21 mm from the bottom, 5.5 mm on the sides. And in general, the front panel, alas, is too simple.

Internal filling is also not the best. For example, the 5.5-inch FullHD screen is familiar, but its parameters are weak: the brightness is only 270 cd / m2, the received data does not correspond to the sRGB triangle. As I already wrote, the display matrix in the cheap (8500 rubles) Smartisan U1 is even better. The camera did not cause any special emotions: the aperture of the lens is small, the resolution is low (now everyone will remember about 12 MP for the Galaxy S7), for some reason they did not turn on support for shooting in RAW, the optical triple “zoom” is good, but it would be better if they sacrificed it in favor of aperture.

Price. In my subjective opinion, the cost of Asus ZenFone Zoom should not exceed 40,000 rubles, because for 50,000 rubles (this is the cost of the device at the moment) you can find a huge number of interesting smartphones: