Overview of the Windows 10 Mobile operating system - an outsider of the OS market

This material is difficult to write correctly. After reading more than a dozen reviews of mobile Windows 10, I came across approaches that are radically different: from the usual description of menus and their capabilities to a deep analysis of system codes from the point of view of developers and programmers. I wanted to approach this review a little differently, from other positions. Describe not only what the user gets today, but also where the development of the system can go, what ideas are embedded in it and what they can result in in the end. One cannot exist without the other, and therefore, in addition to descriptive, specific points with illustrations taken from Lumia devices, I will need to deviate to the side and describe what is not on this platform, but is present on the modern market. Why? The answer is obvious, the Windows 10 Mobile platform does not exist in a vacuum, but competes for the attention of the buyer with systems such as Android / iOS. And only by understanding these differences, it will be possible to break out of the trap of the Microsoft worldview, which prefers to describe only what exists within their systems, but not to pay attention to competitors.

Content

The reasons for the appearance of Windows 10 Mobile - life from scratch for the third time

We already live in a post-PC market where the majority of web browsing is done on mobile devices rather than personal computers, be it a home system or a laptop. The irony lies in the fact that one of the pioneers of this direction and the company that accurately predicted the development of events, but made a slight mistake in the dates, was Microsoft Corporation. She never had a shortage of visionaries, people who could predict the development of the market and give accurate forecasts. The problem was in making predictions, putting them into practice, and building a mobile version of Windows. There has always been one approach that can be called dominant within Microsoft, it has not changed for the last decade or more. The mobile operating system should be a copy of the desktop system and give the user a similar experience. So, when Windows Mobile appeared, users were convinced that it was ideologically the same system as on their computer, look, it even has a Start button! Many people bought devices on Windows Mobile to realize that they are nothing like their computers, are not compatible with them at all or are almost incompatible and belong to a completely different class of portable devices. Nevertheless, at the dawn of the smartphone market, the role of Windows Mobile was quite serious, this system influenced the development of Symbian, its ideology was considered by many as promising.

But Microsoft made a number of serious mistakes, building a business model on cooperation with Chinese manufacturers that created Windows Mobile smartphones, the company launched the process of destroying its platform. Noticeable unit sales, programmers who rushed to create applications - everything whispered about the success of the undertaking. But the trouble came from the side of those very Chinese who, in the battle between themselves, waved their hands quality, as a result, the platform has become associated with powerful but buggy devices. The same Symbian lost functionally, developed not so fast, but it was guaranteed to work. The direction of Windows Mobile has become a kind of cursed place within Microsoft, there was no person who would present a clear and detailed development plan. More precisely, there were too many such people, and each had his own plan of salvation. They, as in Krylov's fable, each pulled Windows Mobile in their own direction. And the result was that the company suddenly realized that they were losing the market and could lose the race for the consumer. It was at the starting point of Android's growth, around 2009, when the system first showed its potential and it became obvious even to die-hard naysayers. And at that moment, Microsoft's throwing began, which did not end today, the first zeroing of the company's mobile platform took place - the appearance of Windows Phone.

By and large, Windows Phone has become Microsoft's anti-crisis plan, a response to the conquest of the market by iOS / Android. In 2010, at a congress in Barcelona, ​​the company showed Windows Phone as an animated screensaver on dummies of future phones, no system existed, it had to be created in the coming months. We were all shown pictures that had nothing under them, and the choice of tools for developers, code for the mobile OS was chaotic, it was designed on the knee, just to have time to share the pie in the form of end users. The only task that was set within Microsoft was to meet the deadlines; in a state of time pressure, the creation of the system could not be properly planned. The first devices in the Lumia series from Nokia had many problems, each of which was fixed as the play progressed, the most serious errors were fixed in the first few months of sales, and the "little things" were finished off for about a year.

The change in company management, the lack of spectacular success in the field of Windows Phone, the murder of the tablet version of Windows RT - all these events took place during the existence of Windows Phone 8.x. And they showed inside Microsoft a simple thing: the system that the company created is not viable without iron subsidies, when it is sold below cost and only therefore has 3% of the world market. Billion-dollar marketing investments, the purchase of Nokia's mobile division - nothing has brought success to Windows Phone. The problems only got worse. And what was the next step? Microsoft did what they are used to doing - they decided to start life from scratch.

The advent of Windows 10 Mobile is a reset of the impasse of Windows Phone 8.x, when the system did not receive any noticeable sales, and the few developers who wrote software for it constantly felt like outcasts. There was an opinion that those who are unable to create software for Andorid / iOS can write it for Windows Phone, where the quality of programs does not play a big role, since these programs are few and users are eager for them. On lack of fish and cancer, fish, as they say in our area.

Such a parameter as the cost of ownership of Windows Phone for the end user was noticeably higher than for Android / iOS, since in the absence of competition between programs, any price could be set for them. For example, Microsoft paid for the development of the official Instagram client for Windows Phone, it was shown at one of the press conferences, and it seemed that this was the turning point when everyone would start writing for this platform. But it didn't work out. Moreover, in 2016 the official Instagram client for Windows 10 Mobile is still in beta status! It does not have most of the settings available on other platforms, there is no support for working with video. The best alternative product 6tag does not work with all filters, and you will have to pay 119 rubles to work with video. This is just a small touch that shows the state of affairs with software for Windows Phone.

Microsoft realized that they had lost the battle for the mobile device market and moved into loss minimization mode. The arrival of Windows 10 Mobile is an attempt to capitalize on the key event of 2015, the release of the Windows desktop version, which was number ten. Part of the Windows desktop success was supposed to jump-start mobile sales and support them, until the company came up with a new plan and reset this direction once again to start everything from scratch.

At the beginning of 2015, when they showed Windows 10 Mobile, Microsoft told a very interesting thing - the launch of the system will take place later than the release of desktop Windows 10. Why? The answer was obvious - all forces are thrown at the main product, and they will try to finalize it in a short time. From October, after the launch of desktop Windows 10, most of the programmers will switch to finalizing Windows 10 Mobile, and in a couple of months it will be brought to mind. Even then, these words confused me, it turned out that Microsoft had reduced the priority of the mobile OS to the minimum.

But at the same time they announced the Windows Insider program, which allowed anyone to become a beta tester of the mobile system. Windows Phone fans perceived this as a good attitude of the company towards them, business pragmatists - as a reduction in development costs, shifting tests to the shoulders of end users. Which always leads to negative results, since testing must take place within the company, and only then can they give an adequate result.

Unfortunately, the number of innovations for end users that were shown at the beginning of 2015 for mobile Windows turned out to be so meager that it caused confusion. In my material, I described them and expressed bewilderment how you can wait almost a year to release such an update on the market.

Even at the time of the announcement, the system looked archaic, and the speed of development of Windows Phone was slower compared to other systems. In fact, Windows Phone not only remained a catching-up system, but iOS/Android began to break away from it, and over the past five years, Microsoft has not been able to close this gap, or at least close it.

Microsoft originally planned to upgrade almost the entire Lumia line to Windows 10 in November 2015, then pushed back to November and then to early 2016. This is because internally the company is aware that the current version of Windows 10 Mobile can hardly be called a beta version, it is unstable, has many problems and flaws, and even against the backdrop of Windows Phone 7, it is striking in the number of problems. The company could not but release its flagships on Windows 10 Mobile, they were put into production, components were purchased for them. But at the same time, Microsoft is trying to minimize the damage from launching raw products as much as possible. So, the company does not distribute devices for tests if the publications and journalists do not agree that they will not mention the minuses, but will focus only on the positive aspects. However, no one warns Lumia buyers that the system is flawed and cannot be called out of beta.

Unfortunately, the classic situation for Microsoft is repeated, the company will not be able to develop Windows 10 Mobile in 2016, as all efforts will be spent on fixing bugs and working on firmware. This means that Microsoft needs to minimize the number of phones sold, as the company has already officially announced, the model range of 2016 will be minimal and represented by several models. Withdrawal of iron subsidies, since there is no more competition for market share, why sell a raw product that will scare away users? And preparing for life from scratch, which will be Surface Phone, although the name of this product can be anything.

It turns out that Windows 10 Mobile is yet another page in the history of the mobile platform from Microsoft, which can be considered a passing and temporary one. The company does not build any serious plans for this system, to some extent they want to forget it as soon as possible in order to start building the “correct” system for the new time. But many people do not know this, do not understand and can buy a Lumia smartphone. Let's take a look at the system itself and what it offers to its users today. Let's move on to the description of the Windows 10 Mobile interface.

Windows 10 Mobile tiles and UI features

The originality of the Windows 10 Mobile interface is hard to deny, the main screen consists of tiles of different sizes, you can choose a small square, a larger square, a rectangle. You need to hold the tile for the icons to appear, you can also pin the tile to the screen.

Windows 10 Mobile is an OS market outsider

The screen has a vertical orientation, meaning tiles need to be scrolled down. You never know how many tiles you have in total, the screen can be conditionally infinite. Considering that most of the necessary applications can be easily placed on the main screen, this does not cause any problems. You can place everything you need here.

Unfortunately, when it comes to customization, Windows 10 is far behind today's platforms, you can't customize the color of individual tiles - only choose a color scheme for everyone. This can be confusing for those who are not familiar with the system and are used to WhatsApp having a green icon. On my phone, for example, the default color for all tiles is blue, and the WhatsApp icon is the same color.

Windows 10 Mobile is an OS market outsider

Does this confuse people who are used to WhatsApp being green? Definitely. But for software developers, this creates certain difficulties; when advertising and promoting your application, you cannot achieve the uniformity that you expect. Why did they do this in Windows? Apparently, they thought that the icons might be too colorful. Or they just didn't get it, I don't know. But the fact remains, you won’t be able to customize everything for yourself. And the experience of other systems and the vast world outside of Windows should be forgotten - here the icons will be in the color that you have chosen or for you.

In the "Options" section, you can also choose whether to show more tiles or less, this setting adjusts the same size. There is a choice of wallpapers and tile transparency, interestingly, compared to Windows Phone 8.x, wallpapers appeared both on the central screen and in the application list.

Now an amazing moment that remains a mystery to me. In desktop Windows, many functions have been duplicated in different menus so that the user can change the setting in a matter of seconds. In mobile Windows, everything is different, to change the wallpaper, adjust the color of the tiles, you need to go to the settings (this section is called "Settings"). Not very logical and not very convenient. But, apparently, the developers proceeded from the assumption that it is not necessary to adjust the color of tiles and wallpapers so often. There is a certain logic in this.

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Many of the tiles are animated and show information, for example, the mail tile scrolls through the headers of new emails, there is a circle with the number of new messages. This is quite simple and informative, but this approach is rather an exception. In most cases, the information is displayed chaotically, and there is no system in it, that is, you cannot assess at a glance what you missed or what happened. For example, news shows headlines, changing them one after another. Something similar was in widgets at the very beginning of the development of Android, then the system evolved, but this did not happen in Windows.

I don't presume to evaluate what the tile looks like for the end user, you can get used to it and even fall in love with it. Evaluating UI design is a matter of taste, everyone will have their own opinion. I would like to dwell on how this UI works.

In standby mode for phones with AMOLED screens, it is possible to display information from certain applications, such as the calendar. On a black background, white inscriptions burn brightly, for example, this may be a message that your friend has a birthday. You are free to choose the applications that will display information here. Plus icons of missed events and time are shown.

This screen operation is convenient and allows you not to take the phone in hand to see what was happening while you were doing other things. In the lock mode, when you have not yet got inside the device, you can see information from other applications, such as Twitter - as a rule, this is one entry. Therefore, it can be considered more of a design element than something useful and really helping to navigate the flow of information.

The vertical orientation of the interface is due to the fact that the list of applications (swipe left) is better displayed this way. You see applications sorted alphabetically, there is a search bar at the top or a letter selection, then you can jump to a specific section. The irony is that for users outside the US who use two languages, the alphabet goes like this - first the local layout, then the English one.

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That is, the English language is almost always on the second screen, it turns out that you need to scroll the screen and only then select the desired letter. Ergonomics is manifested in such trifles, and in Windows 10 Mobile it is lame on all fours. It feels like an army of Microsoft programmers was working on individual features and applications, but there was no chief architect to explain and show how all these parts should work together.

The latest apps you have installed on your device are shown at the top of the list.

Similar to Android and iOS, Windows 10 has a shutter for notifications and quick activation of certain features. You drag the screen down, 4 icons appear, each of which you can customize to your liking by choosing what you need from a list predefined by the manufacturer. You can expand the icons, then a 4x4 matrix will appear, but in the large matrix for three new rows it is no longer possible to select functions, they are determined by the manufacturer.

Windows 10 Mobile is the underdog of the OS market Windows 10 Mobile is an outsider OS Market

Notifications in the curtain are grouped by programs, you can disable their display here for each application. For SMS/MMS, there is a quick response from the curtain, just type the text, and you can immediately send it.

Some notifications do not make any sense, for example, after a system update, this is reported in the blind. Clicking on the notification does not show any information, i.e. it is a dead end. There are a fair number of such messages, and why they are needed is decidedly unclear.

Those who use the phone actively and who do not have enough space on the first screen can create folders for icons, just drag one icon to another and they will be grouped in a folder. When you click on the folder below, a window opens with all the icons, but there are no inscriptions with application names. But you can name your folder.

Windows 10 Mobile is an OS market underdog Windows 10 Mobile is an outsider OS market Windows 10 Mobile is an outsider of the OS market

The vertical orientation of the main screen and menu plays a cruel joke with the phone, because modern devices may well work in landscape orientation, which is how you watch videos. For example, I'm starting to watch a video, but I don't want to see the credits, so I want to drag the scroll bar to fast-forward the video. The slider is at the left edge, but instead of rewinding, a curtain pops out. Why? It's simple, it is tied to a vertical UI, and the curtain does not change orientation - landscape in the video player, vertical in the curtain. Brain removal!

Windows 10 Mobile is an OS market outsider

It remains to say that the buttons are made on-screen, and to call them, you need to drag from the bottom up. In many applications, they automatically disappear, do not take up space on the screen. But in some cases, for example, when calling video playback from another application, they remain on the screen and are constantly lit. Which also raises questions.

The buttons are as follows - go back (long press the list of recent applications), the central house from Microsoft (exit to the main menu), search.

A short line about multitasking, in the last running applications, only seven windows are shown, from the list they can be closed individually or all together.

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For me, the last seven applications are an anachronism, as I'm used to displaying dozens of applications, even if some of them have long been unloaded from memory and will take time to launch (which is almost always invisible). Especially since on Windows 10, even "running" applications sometimes require restoring the state, and this takes the same time as on other platforms. The limit is stupid and annoying.

In each phone, important information for me is the battery charge, not only its graphical display, but also the percentage, and I would like to see this information in the status bar, choose the possibility of such a display (there is on almost all Android smartphones, as well as on iOS). In Windows 10, to see the battery percentage, you need to pull the shutter down. It's damn inconvenient. And then someone will quite rightly say that I find fault and

Overview of the Windows 10 Mobile operating system - an outsider of the OS market

This material is difficult to write correctly. After reading more than a dozen reviews of mobile Windows 10, I came across approaches that are radically different: from the usual description of menus and their capabilities to a deep analysis of system codes from the point of view of developers and programmers. I wanted to approach this review a little differently, from other positions. Describe not only what the user gets today, but also where the development of the system can go, what ideas are embedded in it and what they can result in in the end. One cannot exist without the other, and therefore, in addition to descriptive, specific points with illustrations taken from Lumia devices, I will need to deviate to the side and describe what is not on this platform, but is present on the modern market. Why? The answer is obvious, the Windows 10 Mobile platform does not exist in a vacuum, but competes for the attention of the buyer with systems such as Android / iOS. And only by understanding these differences, it will be possible to break out of the trap of the Microsoft worldview, which prefers to describe only what exists within their systems, but not to pay attention to competitors.

But Microsoft made a number of serious mistakes, building a business model on cooperation with Chinese manufacturers that created Windows Mobile smartphones, the company launched the process of destroying its platform. Noticeable unit sales, programmers who rushed to create applications - everything whispered about the success of the undertaking. But the trouble came from the side of those very Chinese who, in the battle between themselves, waved their hands quality, as a result, the platform has become associated with powerful but buggy devices. The same Symbian lost functionally, developed not so fast, but it was guaranteed to work. The direction of Windows Mobile has become a kind of cursed place within Microsoft, there was no person who would present a clear and detailed development plan. More precisely, there were too many such people, and each had his own plan of salvation. They, as in Krylov's fable, each pulled Windows Mobile in their own direction. And the result was that the company suddenly realized that they were losing the market and could lose the race for the consumer. It was at the starting point of Android's growth, around 2009, when the system first showed its potential and it became obvious even to die-hard naysayers. And at that moment, Microsoft's throwing began, which did not end today, the first zeroing of the company's mobile platform took place - the appearance of Windows Phone.

By and large, Windows Phone has become Microsoft's anti-crisis plan, a response to the conquest of the market by iOS / Android. In 2010, at a congress in Barcelona, ​​the company showed Windows Phone as an animated screensaver on dummies of future phones, no system existed, it had to be created in the coming months. We were all shown pictures that had nothing under them, and the choice of tools for developers, code for the mobile OS was chaotic, it was designed on the knee, just to have time to share the pie in the form of end users. The only task that was set within Microsoft was to meet the deadlines; in a state of time pressure, the creation of the system could not be properly planned. The first devices in the Lumia series from Nokia had many problems, each of which was fixed as the play progressed, the most serious errors were fixed in the first few months of sales, and the "little things" were finished off for about a year.

But within Microsoft, already in the first months of Windows Phone 7's life on the market, there was an understanding that this system was built incorrectly and that the kernel needed to be reworked, switching to source code similar to the desktop version of Windows NT. In the future, this would make it possible to create the same applications for different branches of Windows, with minimal differences and labor costs. The decision was controversial, as the company's PR and advertising for the new platform promised that users would receive updates. But instead, a year later, the market received Windows Phone 8, and enthusiasts and pioneers of the new system received version 7.5, in which they added external similarity with 8, but the key features were missing. Many people felt cheated, as once again Microsoft reset its mobile platform and started its life from a new point.

I want to draw your attention to the fact that all these years at Microsoft, the idea that the mobile system should be similar to the desktop OS has not disappeared anywhere. With tenacity worthy of a better application, the company implanted in phones an interface that few could call successful, it was unusual (Metro UI in the original name or tiles), but from the point of view of ergonomics, not the best.

Such a parameter as the cost of ownership of Windows Phone for the end user was noticeably higher than for Android / iOS, since in the absence of competition between programs, any price could be set for them. For example, Microsoft paid for the development of the official Instagram client for Windows Phone, it was shown at one of the press conferences, and it seemed that this was the turning point when everyone would start writing for this platform. But it didn't work out. Moreover, in 2016 the official Instagram client for Windows 10 Mobile is still in beta status! It does not have most of the settings available on other platforms, there is no support for working with video. The best alternative product 6tag does not work with all filters, and you will have to pay 119 rubles to work with video. This is just a small touch that shows the state of affairs with software for Windows Phone.

Microsoft realized that they had lost the battle for the mobile device market and moved into loss minimization mode. The arrival of Windows 10 Mobile is an attempt to capitalize on the key event of 2015, the release of the Windows desktop version, which was number ten. Part of the Windows desktop success was supposed to jump-start mobile sales and support them, until the company came up with a new plan and reset this direction once again to start everything from scratch.

At the beginning of 2015, when they showed Windows 10 Mobile, Microsoft told a very interesting thing - the launch of the system will take place later than the release of the desktop Windows 10. Why? The answer was obvious - all forces are thrown at the main product, and they will try to finalize it in a short time. Starting in October, after the launch of desktop Windows 10, most programmers will switch to finalizing Windows 10 Mobile, and in a couple of months it will be brought to mind. Even then, these words confused me, it turned out that Microsoft had reduced the priority of the mobile OS to the minimum.

But at the same time they announced the Windows Insider program, which allowed anyone to become a beta tester of the mobile system. Windows Phone fans perceived this as a good attitude of the company towards them, business pragmatists - as a reduction in development costs, shifting tests to the shoulders of end users. Which always leads to negative results, since testing must take place within the company, and only then can they give an adequate result.

Unfortunately, the number of innovations for end users that were shown at the beginning of 2015 for mobile Windows turned out to be so meager that it caused confusion. In my material, I described them and expressed bewilderment how you can wait almost a year to release such an update on the market.

Even at the time of the announcement, the system looked archaic, and the speed of development of Windows Phone was slower compared to other systems. In fact, Windows Phone not only remained a catching-up system, but iOS/Android began to break away from it, and over the past five years, Microsoft has not been able to close this gap, or at least close it.

Microsoft originally planned to upgrade almost the entire Lumia line to Windows 10 in November 2015, then pushed back to November and then to early 2016. This is because internally the company is aware that the current version of Windows 10 Mobile can hardly be called a beta version, it is unstable, has many problems and flaws, and even against the backdrop of Windows Phone 7, it is striking in the number of problems. The company could not but release its flagships on Windows 10 Mobile, they were put into production, components were purchased for them. But at the same time, Microsoft is trying to minimize the damage from launching raw products as much as possible. So, the company does not distribute devices for tests if the publications and journalists do not agree that they will not mention the minuses, but will focus only on the positive aspects. However, no one warns Lumia buyers that the system is flawed and cannot be called out of beta.

Unfortunately, the classic situation for Microsoft is repeated, the company will not be able to develop Windows 10 Mobile in 2016, as all efforts will be spent on fixing bugs and working on firmware. This means that Microsoft needs to minimize the number of phones sold, as the company has already officially announced, the model range of 2016 will be minimal and represented by several models. Withdrawal of iron subsidies, since there is no more competition for market share, why sell a raw product that will scare away users? And preparing for life from scratch, which will be Surface Phone, although the name of this product can be anything.

It turns out that Windows 10 Mobile is yet another page in the history of the mobile platform from Microsoft, which can be considered a passing and temporary one. The company does not build any serious plans for this system, to some extent they want to forget it as soon as possible in order to start building the “correct” system for the new time. But many people do not know this, do not understand and can buy a Lumia smartphone. Let's take a look at the system itself and what it offers to its users today. Let's move on to the description of the Windows 10 Mobile interface.

Windows 10 Mobile tiles and UI features

The originality of the Windows 10 Mobile interface is hard to deny, the main screen consists of tiles of different sizes, you can choose a small square, a larger square, a rectangle. You need to hold the tile for the icons to appear, you can also pin the tile to the screen.

Windows 10 Mobile is an OS market outsider

The screen has a vertical orientation, meaning tiles need to be scrolled down. You never know how many tiles you have in total, the screen can be conditionally infinite. Considering that most of the necessary applications can be easily placed on the main screen, this does not cause any problems. You can place everything you need here.

Unfortunately, when it comes to customization, Windows 10 is far behind today's platforms, you can't customize the color of individual tiles - only choose a color scheme for everyone. This can be confusing for those who are not familiar with the system and are used to WhatsApp having a green icon. On my phone, for example, the default color for all tiles is blue, and the WhatsApp icon is the same color.

Windows 10 Mobile is an OS market outsider

Does this confuse people who are used to WhatsApp being green? Definitely. But for software developers, this creates certain difficulties; when advertising and promoting your application, you cannot achieve the uniformity that you expect. Why did they do this in Windows? Apparently, they thought that the icons might be too colorful. Or they just didn't get it, I don't know. But the fact remains, you won’t be able to customize everything for yourself. And the experience of other systems and the vast world outside of Windows should be forgotten - here the icons will be in the color that you have chosen or for you.

In the "Options" section, you can also choose whether to show more tiles or less, this setting adjusts the same size. There is a choice of wallpapers and tile transparency, interestingly, compared to Windows Phone 8.x, wallpapers appeared both on the central screen and in the application list.

Now an amazing moment that remains a mystery to me. In desktop Windows, many functions have been duplicated in different menus so that the user can change the setting in a matter of seconds. In mobile Windows, everything is different, to change the wallpaper, adjust the color of the tiles, you need to go to the settings (this section is called "Settings"). Not very logical and not very convenient. But, apparently, the developers proceeded from the assumption that it is not necessary to adjust the color of tiles and wallpapers so often. There is a certain logic in this.

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Many of the tiles are animated and show information, for example, the mail tile scrolls through the headers of new emails, there is a circle with the number of new messages. This is quite simple and informative, but this approach is rather an exception. In most cases, the information is displayed randomly, and there is no system in it, that is, you cannot assess at a glance what you missed or what happened. For example, news shows headlines, changing them one after another. Something similar was in widgets at the very beginning of the development of Android, then the system evolved, but this did not happen in Windows.

I don't presume to evaluate what the tile looks like for the end user, you can get used to it and even fall in love with it. Evaluating UI design is a matter of taste, everyone will have their own opinion. I would like to dwell on how this UI works.

In standby mode for phones with AMOLED screens, it is possible to display information from certain applications, such as the calendar. On a black background, white inscriptions burn brightly, for example, this may be a message that your friend has a birthday. You are free to choose the applications that will display information here. Plus icons of missed events and time are shown.

This screen operation is convenient and allows you not to take the phone in hand to see what was happening while you were doing other things. In the lock mode, when you have not yet got inside the device, you can see information from other applications, such as Twitter - as a rule, this is one entry. Therefore, it can be considered more of a design element than something useful and really helping to navigate the flow of information.

The vertical orientation of the interface is due to the fact that the list of applications (swipe left) is better displayed this way. You see applications sorted alphabetically, there is a search bar at the top or a letter selection, then you can jump to a specific section. The irony is that for users outside the US who use two languages, the alphabet goes like this - first the local layout, then the English one.

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That is, the English language is almost always on the second screen, it turns out that you need to scroll the screen and only then select the desired letter. Ergonomics is manifested in such trifles, and in Windows 10 Mobile it is lame on all fours. It feels like an army of Microsoft programmers was working on individual features and applications, but there was no chief architect to explain and show how all these parts should work together.

The latest apps you have installed on your device are shown at the top of the list.

Similar to Android and iOS, Windows 10 has a shutter for notifications and quick activation of certain features. You drag the screen down, 4 icons appear, each of which you can customize to your liking by choosing what you need from a list predefined by the manufacturer. You can expand the icons, then a 4x4 matrix will appear, but in the large matrix for three new rows it is no longer possible to select functions, they are determined by the manufacturer.

Windows 10 Mobile is an OS market outsider Windows 10 Mobile is an outsider OS Market

Notifications in the curtain are grouped by programs, you can disable their display here for each application. For SMS/MMS, there is a quick response from the curtain, just type the text, and you can immediately send it.

Some notifications do not make any sense, for example, after a system update, this is reported in the blind. Clicking on the notification does not show any information, i.e. it is a dead end. There are a fair number of such messages, and why they are needed is decidedly unclear.

Those who use the phone actively and who do not have enough space on the first screen can create folders for icons, just drag one icon to another and they will be grouped in a folder. When you click on the folder below, a window opens with all the icons, but there are no inscriptions with the names of the applications. But you can name your folder.

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The vertical orientation of the main screen and menu plays a cruel joke with the phone, because modern devices may well work in landscape orientation, which is how you watch videos. For example, I'm starting to watch a video, but I don't want to see the credits, so I want to drag the scroll bar to fast-forward the video. The slider is at the left edge, but instead of rewinding, a curtain pops out. Why? It's simple, it is tied to a vertical UI, and the curtain does not change orientation - landscape in the video player, vertical in the curtain. Brain removal!

Windows 10 Mobile is an OS market outsider

It remains to say that the buttons are made on-screen, and to call them, you need to drag from the bottom up. In many applications, they automatically disappear, do not take up space on the screen. But in some cases, for example, when calling video playback from another application, they remain on the screen and are constantly lit. Which also raises questions.

The buttons are as follows - go back (long press the list of recent applications), the central house from Microsoft (exit to the main menu), search.

A short line about multitasking, in the last running applications, only seven windows are shown, from the list they can be closed individually or all together.

Windows 10 Mobile is an OS market outsider Windows 10 Mobile is an outsider OS Market Windows 10 Mobile is an outsider of the OS market

For me, the last seven applications are an anachronism, as I'm used to displaying dozens of applications, even if some of them have long been unloaded from memory and will take time to launch (which is almost always invisible). Especially since on Windows 10, even "running" applications sometimes require restoring the state, and this takes the same time as on other platforms. The limit is stupid and annoying.

In each phone, important information for me is the battery charge, not only its graphical display, but also the percentage, and I would like to see this information in the status bar, choose the possibility of such a display (there is on almost all Android smartphones, as well as on iOS). In Windows 10, to see the battery percentage, you need to pull the shutter down. It's damn inconvenient. And then someone will quite rightly say that I find fault and

Overview of the Windows 10 Mobile operating system - an outsider of the OS market

This material is difficult to write correctly. After reading more than a dozen reviews of mobile Windows 10, I came across approaches that are radically different: from the usual description of menus and their capabilities to a deep analysis of system codes from the point of view of developers and programmers. I wanted to approach this review a little differently, from other positions. Describe not only what the user gets today, but also where the development of the system can go, what ideas are embedded in it and what they can result in in the end. One cannot exist without the other, and therefore, in addition to descriptive, specific points with illustrations taken from Lumia devices, I will need to deviate to the side and describe what is not on this platform, but is present on the modern market. Why? The answer is obvious, the Windows 10 Mobile platform does not exist in a vacuum, but competes for the attention of the buyer with systems such as Android / iOS. And only by understanding these differences, it will be possible to break out of the trap of the Microsoft worldview, which prefers to describe only what exists within their systems, but not to pay attention to competitors.

Content

The reasons for the appearance of Windows 10 Mobile - life from scratch for the third time

We already live in a post-PC market where the majority of web browsing is done on mobile devices rather than personal computers, be it a home system or a laptop. The irony lies in the fact that one of the pioneers of this direction and the company that accurately predicted the development of events, but made a slight mistake in the dates, was Microsoft Corporation. She never had a shortage of visionaries, people who could predict the development of the market and give accurate forecasts. The problem was in making predictions, putting them into practice, and building a mobile version of Windows. There has always been one approach that can be called dominant within Microsoft, it has not changed for the last decade or more. The mobile operating system should be a copy of the desktop system and give the user a similar experience. So, when Windows Mobile appeared, users were convinced that it was ideologically the same system as on their computer, look, it even has a Start button! Many people bought devices on Windows Mobile to realize that they are nothing like their computers, are not compatible with them at all or are almost incompatible and belong to a completely different class of portable devices. Nevertheless, at the dawn of the smartphone market, the role of Windows Mobile was quite serious, this system influenced the development of Symbian, its ideology was considered by many as promising.

But Microsoft made a number of serious mistakes, building a business model on cooperation with Chinese manufacturers that created Windows Mobile smartphones, the company launched the process of destroying its platform. Noticeable unit sales, programmers who rushed to create applications - everything whispered about the success of the undertaking. But the trouble came from the side of those very Chinese who, in the battle between themselves, waved their hands quality, as a result, the platform has become associated with powerful but buggy devices. The same Symbian lost functionally, developed not so fast, but it was guaranteed to work. The direction of Windows Mobile has become a kind of cursed place within Microsoft, there was no person who would present a clear and detailed development plan. More precisely, there were too many such people, and each had his own plan of salvation. They, as in Krylov's fable, each pulled Windows Mobile in their own direction. And the result was that the company suddenly realized that they were losing the market and could lose the race for the consumer. It was at the starting point of Android's growth, around 2009, when the system first showed its potential and it became obvious even to die-hard naysayers. And at that moment, Microsoft's throwing began, which did not end today, the first zeroing of the company's mobile platform took place - the appearance of Windows Phone.

By and large, Windows Phone has become Microsoft's anti-crisis plan, a response to the conquest of the market by iOS / Android. In 2010, at a congress in Barcelona, ​​the company showed Windows Phone as an animated screensaver on dummies of future phones, no system existed, it had to be created in the coming months. We were all shown pictures that had nothing under them, and the choice of tools for developers, code for the mobile OS was chaotic, it was designed on the knee, just to have time to share the pie in the form of end users. The only task that was set within Microsoft was to meet the deadlines; in a state of time pressure, the creation of the system could not be properly planned. The first devices in the Lumia series from Nokia had many problems, each of which was fixed as the play progressed, the most serious errors were fixed in the first few months of sales, and the "little things" were finished off for about a year.

But within Microsoft, already in the first months of Windows Phone 7's life on the market, there was an understanding that this system was built incorrectly and that the kernel needed to be reworked, switching to source code similar to the desktop version of Windows NT. In the future, this would make it possible to create the same applications for different branches of Windows, with minimal differences and labor costs. The decision was controversial, as the company's PR and advertising for the new platform promised that users would receive updates. But instead, a year later, the market received Windows Phone 8, and enthusiasts and pioneers of the new system received version 7.5, in which they added external similarity with 8, but the key features were missing. Many people felt cheated, as once again Microsoft reset its mobile platform and started its life from a new point.

I want to draw your attention to the fact that all these years at Microsoft, the idea that the mobile system should be similar to the desktop OS has not disappeared anywhere. With tenacity worthy of a better application, the company implanted in phones an interface that few could call successful, it was unusual (Metro UI in the original name or tiles), but from the point of view of ergonomics, not the best.

The change in company management, the lack of spectacular success in the field of Windows Phone, the murder of the tablet version of Windows RT - all these events took place during the existence of Windows Phone 8.x. And they showed inside Microsoft a simple thing: the system that the company created is not viable without iron subsidies, when it is sold below cost and only therefore has 3% of the world market. Billion-dollar marketing investments, the purchase of Nokia's mobile division - nothing has brought success to Windows Phone. The problems only got worse. And what was the next step? Microsoft did what they are used to doing - they decided to start life from scratch.

The advent of Windows 10 Mobile is a reset of the impasse of Windows Phone 8.x, when the system did not receive any noticeable sales, and the few developers who wrote software for it constantly felt like outcasts. There was an opinion that those who are unable to create software for Andorid / iOS can write it for Windows Phone, where the quality of programs does not play a big role, since these programs are few and users are eager for them. On lack of fish and cancer, fish, as they say in our area.

Such a parameter as the cost of ownership of Windows Phone for the end user was noticeably higher than for Android / iOS, since in the absence of competition between programs, any price could be set for them. For example, Microsoft paid for the development of the official Instagram client for Windows Phone, it was shown at one of the press conferences, and it seemed that this was the turning point when everyone would start writing for this platform. But it didn't work out. Moreover, in 2016 the official Instagram client for Windows 10 Mobile is still in beta status! It does not have most of the settings available on other platforms, there is no support for working with video. The best alternative product 6tag does not work with all filters, and you will have to pay 119 rubles to work with video. This is just a small touch that shows the state of affairs with software for Windows Phone.

Microsoft realized that they had lost the battle for the mobile device market and moved into loss minimization mode. The arrival of Windows 10 Mobile is an attempt to capitalize on the key event of 2015, the release of the Windows desktop version, which was number ten. Part of the Windows desktop success was supposed to jump-start mobile sales and support them, until the company came up with a new plan and reset this direction once again to start everything from scratch.

At the beginning of 2015, when they showed Windows 10 Mobile, Microsoft told a very interesting thing - the launch of the system will take place later than the release of the desktop Windows 10. Why? The answer was obvious - all forces are thrown at the main product, and they will try to finalize it in a short time. Starting in October, after the launch of desktop Windows 10, most programmers will switch to finalizing Windows 10 Mobile, and in a couple of months it will be brought to mind. Even then, these words confused me, it turned out that Microsoft had reduced the priority of the mobile OS to the minimum.

But at the same time they announced the Windows Insider program, which allowed anyone to become a beta tester of the mobile system. Windows Phone fans perceived this as a good attitude of the company towards them, business pragmatists - as a reduction in development costs, shifting tests to the shoulders of end users. Which always leads to negative results, since testing must take place within the company, and only then can they give an adequate result.

Unfortunately, the number of innovations for end users that were shown at the beginning of 2015 for mobile Windows turned out to be so meager that it caused confusion. In my material, I described them and expressed bewilderment how you can wait almost a year to release such an update on the market.

Even at the time of the announcement, the system looked archaic, and the speed of development of Windows Phone was slower compared to other systems. In fact, Windows Phone not only remained a catching-up system, but iOS/Android began to break away from it, and over the past five years, Microsoft has not been able to close this gap, or at least close it.

Microsoft originally planned to upgrade almost the entire Lumia line to Windows 10 in November 2015, then pushed back to November and then to early 2016. This is because internally the company is aware that the current version of Windows 10 Mobile can hardly be called a beta version, it is unstable, has many problems and flaws, and even against the backdrop of Windows Phone 7, it is striking in the number of problems. The company could not but release its flagships on Windows 10 Mobile, they were put into production, components were purchased for them. But at the same time, Microsoft is trying to minimize the damage from launching raw products as much as possible. So, the company does not distribute devices for tests if the publications and journalists do not agree that they will not mention the minuses, but will focus only on the positive aspects. However, no one warns Lumia buyers that the system is flawed and cannot be called out of beta.

Unfortunately, the classic situation for Microsoft is repeated, the company will not be able to develop Windows 10 Mobile in 2016, as all efforts will be spent on fixing bugs and working on firmware. This means that Microsoft needs to minimize the number of phones sold, as the company has already officially announced, the model range of 2016 will be minimal and represented by several models. Withdrawal of iron subsidies, since there is no more competition for market share, why sell a raw product that will scare away users? And preparing for life from scratch, which will be Surface Phone, although the name of this product can be anything.

It turns out that Windows 10 Mobile is yet another page in the history of the mobile platform from Microsoft, which can be considered a passing and temporary one. The company does not build any serious plans for this system, to some extent they want to forget it as soon as possible in order to start building the “correct” system for the new time. But many people do not know this, do not understand and can buy a Lumia smartphone. Let's take a look at the system itself and what it offers to its users today. Let's move on to the description of the Windows 10 Mobile interface.

Windows 10 Mobile tiles and UI features

The originality of the Windows 10 Mobile interface is hard to deny, the main screen consists of tiles of different sizes, you can choose a small square, a larger square, a rectangle. You need to hold the tile for the icons to appear, you can also pin the tile to the screen.

Windows 10 Mobile is an OS market outsider

The screen has a vertical orientation, meaning tiles need to be scrolled down. You never know how many tiles you have in total, the screen can be conditionally infinite. Considering that most of the necessary applications can be easily placed on the main screen, this does not cause any problems. You can place everything you need here.

Unfortunately, when it comes to customization, Windows 10 is far behind today's platforms, you can't customize the color of individual tiles - only choose a color scheme for everyone. This can be confusing for those who are not familiar with the system and are used to WhatsApp having a green icon. On my phone, for example, the default color for all tiles is blue, and the WhatsApp icon is the same color.

Windows 10 Mobile is an OS market outsider

Does this confuse people who are used to WhatsApp being green? Definitely. But for software developers, this creates certain difficulties; when advertising and promoting your application, you cannot achieve the uniformity that you expect. Why did they do this in Windows? Apparently, they thought that the icons might be too colorful. Or they just didn't get it, I don't know. But the fact remains, you won’t be able to customize everything for yourself. And the experience of other systems and the vast world outside of Windows should be forgotten - here the icons will be in the color that you have chosen or for you.

In the "Options" section, you can also choose whether to show more tiles or less, this setting adjusts the same size. There is a choice of wallpapers and tile transparency, interestingly, compared to Windows Phone 8.x, wallpapers appeared both on the central screen and in the application list.

Now an amazing moment that remains a mystery to me. In desktop Windows, many functions have been duplicated in different menus so that the user can change the setting in a matter of seconds. In mobile Windows, everything is different, to change the wallpaper, adjust the color of the tiles, you need to go to the settings (this section is called "Settings"). Not very logical and not very convenient. But, apparently, the developers proceeded from the assumption that it is not necessary to adjust the color of tiles and wallpapers so often. There is a certain logic in this.

Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile – аутсайдер рынка ОС Windows 10 Mobile is an outsider of the OS market Windows 10 Mobile is the outsider of the OS marketUnfortunately, toggling the more/less tiles mode messes up the grouping of tiles on the screen when there are a lot of them. They suddenly line up not in three vertical rows, as before, but in two. It is possible that this glitch will be removed later, but it looks strange, the system does not remember the previous state.

Many of the tiles are animated and show information, for example, the mail tile scrolls through the headers of new emails, there is a circle with the number of new messages. This is quite simple and informative, but this approach is rather an exception. In most cases, the information is displayed randomly, and there is no system in it, that is, you cannot assess at a glance what you missed or what happened. For example, news shows headlines, changing them one after another. Something similar was in widgets at the very beginning of the development of Android, then the system evolved, but this did not happen in Windows.

I don't presume to evaluate what the tile looks like for the end user, you can get used to it and even fall in love with it. Evaluating UI design is a matter of taste, everyone will have their own opinion. I would like to dwell on how this UI works.

In standby mode for phones with AMOLED screens, it is possible to display information from certain applications, such as the calendar. On a black background, white inscriptions burn brightly, for example, this may be a message that your friend has a birthday. You are free to choose the applications that will display information here. Plus icons of missed events and time are shown.

This screen operation is convenient and allows you not to take the phone in hand to see what was happening while you were doing other things. In the lock mode, when you have not yet got inside the device, you can see information from other applications, such as Twitter - as a rule, this is one entry. Therefore, it can be considered more of a design element than something useful and really helping to navigate the flow of information.

The vertical orientation of the interface is due to the fact that the list of applications (swipe left) is better displayed this way. You see applications sorted alphabetically, there is a search bar at the top or a letter selection, then you can jump to a specific section. The irony is that for users outside the US who use two languages, the alphabet goes like this - first the local layout, then the English one.

Windows 10 Mobile is an OS market outsider Windows 10 Mobile is an outsider OS Market Windows 10 Mobile is an outsider of the OS market

That is, the English language is almost always on the second screen, it turns out that you need to scroll the screen and only then select the desired letter. Ergonomics is manifested in such trifles, and in Windows 10 Mobile it is lame on all fours. It feels like an army of Microsoft programmers was working on individual features and applications, but there was no chief architect to explain and show how all these parts should work together.

The latest apps you have installed on your device are shown at the top of the list.

Similar to Android and iOS, Windows 10 has a shutter for notifications and quick activation of certain features. You drag the screen down, 4 icons appear, each of which you can customize to your liking by choosing what you need from a list predefined by the manufacturer. You can expand the icons, then a 4x4 matrix will appear, but in the large matrix for three new rows it is no longer possible to select functions, they are determined by the manufacturer.

Windows 10 Mobile is the underdog of the OS market Windows 10 Mobile is an outsider OS Market

Notifications in the curtain are grouped by programs, you can disable their display here for each application. For SMS/MMS, there is a quick response from the curtain, just type the text, and you can immediately send it.

Some notifications do not make any sense, for example, after a system update, this is reported in the blind. Clicking on the notification does not show any information, i.e. it is a dead end. There are a fair number of such messages, and why they are needed is decidedly unclear.

Those who use the phone actively and who do not have enough space on the first screen can create folders for icons, just drag one icon to another and they will be grouped in a folder. When you click on the folder below, a window opens with all the icons, but there are no inscriptions with application names. But you can name your folder.

Windows 10 Mobile is an OS market underdog Windows 10 Mobile is an outsider OS market Windows 10 Mobile is an outsider of the OS market

The vertical orientation of the main screen and menu plays a cruel joke with the phone, because modern devices may well work in landscape orientation, which is how you watch videos. For example, I'm starting to watch a video, but I don't want to see the credits, so I want to drag the scroll bar to fast-forward the video. The slider is at the left edge, but instead of rewinding, a curtain pops out. Why? It's simple, it is tied to a vertical UI, and the curtain does not change orientation - landscape in the video player, vertical in the curtain. Brain removal!

Windows 10 Mobile is an OS market outsider

It remains to say that the buttons are made on-screen, and to call them, you need to drag from the bottom up. In many applications, they automatically disappear, do not take up space on the screen. But in some cases, for example, when calling video playback from another application, they remain on the screen and are constantly lit. Which also raises questions.

In each phone, important information for me is the battery charge, not only its graphical display, but also the percentage, and I would like to see this information in the status bar, choose the possibility of such a display (there is on almost all Android smartphones, as well as on iOS). In Windows 10, to see the battery percentage, you need to pull the shutter down. It's damn inconvenient. And then someone will quite rightly say that I find fault and

Overview of the Windows 10 Mobile operating system - an outsider of the OS market

This material is difficult to write correctly. After reading more than a dozen reviews of mobile Windows 10, I came across approaches that are radically different: from the usual description of menus and their capabilities to a deep analysis of system codes from the point of view of developers and programmers. I wanted to approach this review a little differently, from other positions. Describe not only what the user gets today, but also where the development of the system can go, what ideas are embedded in it and what they can result in in the end. One cannot exist without the other, and therefore, in addition to descriptive, specific points with illustrations taken from Lumia devices, I will need to deviate to the side and describe what is not on this platform, but is present on the modern market. Why? The answer is obvious, the Windows 10 Mobile platform does not exist in a vacuum, but competes for the attention of the buyer with systems such as Android / iOS. And only by understanding these differences, it will be possible to break out of the trap of the Microsoft worldview, which prefers to describe only what exists within their systems, but not to pay attention to competitors.

Content

The reasons for the appearance of Windows 10 Mobile - life from scratch for the third time

We already live in a post-PC market where the majority of web browsing is done on mobile devices rather than personal computers, be it a home system or a laptop. The irony lies in the fact that one of the pioneers of this direction and the company that accurately predicted the development of events, but made a slight mistake in the dates, was Microsoft Corporation. She never had a shortage of visionaries, people who could predict the development of the market and give accurate forecasts. The problem was in making predictions, putting them into practice, and building a mobile version of Windows. There has always been one approach that can be called dominant within Microsoft, it has not changed for the last decade or even more. The mobile operating system should be a copy of the desktop system and give the user a similar experience. So, when Windows Mobile appeared, users were convinced that it was ideologically the same system as on their computer, look, it even has a Start button! Many people bought devices on Windows Mobile to realize that they are nothing like their computers, are not compatible with them at all or are almost incompatible and belong to a completely different class of portable devices. Nevertheless, at the dawn of the smartphone market, the role of Windows Mobile was quite serious, this system influenced the development of Symbian, its ideology was considered by many as promising.

But Microsoft made a number of serious mistakes, building a business model on cooperation with Chinese manufacturers that created Windows Mobile smartphones, the company launched the process of destroying its platform. Noticeable unit sales, programmers who rushed to create applications - everything whispered about the success of the undertaking. But the trouble came from the side of those same Chinese who, in the battle between themselves, gave up https://cars45.com.gh/dQ13sHWiO6LHlVX8U6FasP7I on quality, as a result, the platform became associated with powerful but buggy devices. The same Symbian lost functionally, developed not so fast, but it was guaranteed to work. The direction of Windows Mobile has become a kind of cursed place within Microsoft, there was no person who would present a clear and detailed development plan. More precisely, there were too many such people, and each had his own plan of salvation. They, as in Krylov's fable, each pulled Windows Mobile in their own direction. And the result was that the company suddenly realized that they were losing the market and could lose the race for the consumer. It was at the starting point of Android's growth, around 2009, when the system first showed its potential and it became obvious even to die-hard naysayers. And at that moment, Microsoft's throwing began, which did not end today, the first zeroing of the company's mobile platform took place - the appearance of Windows Phone.

But Microsoft made a number of serious mistakes, building a business model on cooperation with Chinese manufacturers that created Windows Mobile smartphones, the company launched the process of destroying its platform. Noticeable unit sales, programmers who rushed to create applications - everything whispered about the success of the undertaking. But the trouble came from the very Chinese who, in the battle between themselves, waved their hand
https://cars45.com.gh/dQ13sHWiO6LHlVX8U6FasP7I https://cars45.com.gh/dQ13sHWiO6LHlVX8U6FasP7I on quality, as a result, the platform has become associated with powerful but buggy devices. The same Symbian lost functionally, developed not so fast, but it was guaranteed to work. The direction of Windows Mobile has become a kind of cursed place within Microsoft, there was no person who would present a clear and detailed development plan. More precisely, there were too many such people, and each had his own plan of salvation. They, as in Krylov's fable, each pulled Windows Mobile in their own direction. And the result was that the company suddenly realized that they were losing the market and could lose the race for the consumer. It was at the starting point of Android's growth, around 2009, when the system first showed its potential and it became obvious even to die-hard naysayers. And at that moment, Microsoft's throwing began, which did not end even today, the first zeroing of the company's mobile platform took place - the appearance of Windows Phone.

By and large, Windows Phone has become Microsoft's anti-crisis plan, a response to the conquest of the market by iOS / Android. In 2010, at a congress in Barcelona, ​​the company showed Windows Phone as an animated screensaver on dummies of future phones, no system existed, it had to be created in the coming months. We were all shown pictures that had nothing under them, and the choice of tools for developers, code for the mobile OS was chaotic, it was designed on the knee, just to have time to share the pie in the form of end users. The only task that was set within Microsoft was to meet the deadlines; in a state of time pressure, the creation of the system could not be properly planned. The first devices in the Lumia series from Nokia had many problems, each of which was fixed as the play progressed, the most serious errors were fixed in the first few months of sales, and the "little things" were finished off for about a year.

But within Microsoft, already in the first months of Windows Phone 7's life on the market, there was an understanding that this system was built incorrectly and that the kernel needed to be reworked, switching to source code similar to the desktop version of Windows NT. In the future, this would make it possible to create the same applications for different branches of Windows, with minimal differences and labor costs. The decision was controversial, as the company's PR and advertising for the new platform promised that users would receive updates. But instead, a year later, the market received Windows Phone 8, and enthusiasts and pioneers of the new system received version 7.5, in which they added external similarity with 8, but the key features were missing. Many people felt cheated, as once again Microsoft reset its mobile platform and started its life from a new point.

The advent of Windows 10 Mobile is a reset of the impasse of Windows Phone 8.x, when the system did not receive any noticeable sales, and the few developers who wrote software for it constantly felt like outcasts. There was an opinion that those who are unable to create software for Andorid / iOS can write it for Windows Phone, where the quality of programs does not play a big role, since these programs are few and users are eager for them. On lack of fish and cancer, fish, as they say in our area.

Such a parameter as the cost of ownership of Windows Phone for the end user was noticeably higher than for Android / iOS, since in the absence of competition between programs, any price could be set for them. For example, Microsoft paid for the development of the official Instagram client for Windows Phone, it was shown at one of the press conferences, and it seemed that this was the turning point when everyone would start writing for this platform. But it didn't work out. Moreover, in 2016 the official Instagram client for Windows 10 Mobile is still in beta status! It does not have most of the settings available on other platforms, there is no support for working with video. The best alternative product 6tag does not work with all filters, and you will have to pay 119 rubles to work with video. This is just a small touch that shows the state of affairs with software for Windows Phone.

Microsoft realized that they had lost the battle for the mobile device market and moved into loss minimization mode. The arrival of Windows 10 Mobile is an attempt to capitalize on the key event of 2015, the release of the Windows desktop version, which was number ten. Part of the success of the Windows desktop was supposed to kick-start mobile sales and support them, until the company came up with a new plan and reset this direction once again to start everything from scratch.

At the beginning of 2015, when they showed Windows 10 Mobile, Microsoft told a very interesting thing - the launch of the system will take place later than the release of the desktop Windows 10. Why? The answer was obvious - all forces are thrown at the main product, and they will try to finalize it in a short time. Starting in October, after the launch of desktop Windows 10, most programmers will switch to finalizing Windows 10 Mobile, and in a couple of months it will be brought to mind. Even then, these words confused me, it turned out that Microsoft had reduced the priority of the mobile OS to the minimum.

But at the same time they announced the Windows Insider program, which allowed anyone to become a beta tester of the mobile system. Windows Phone fans perceived this as a good attitude of the company towards them, business pragmatists - as a reduction in development costs, shifting tests to the shoulders of end users. Which always leads to negative results, since testing must take place within the company, and only then can they give an adequate result.

Unfortunately, the number of innovations for end users that were shown at the beginning of 2015 for mobile Windows turned out to be so meager that it caused confusion. In my material, I described them and expressed bewilderment how you can wait almost a year to release such an update on the market.

Even at the time of the announcement, the system looked archaic, and the speed of development of Windows Phone was slower compared to other systems. In fact, Windows Phone not only remained a catching-up system, but iOS/Android began to break away from it, and over the past five years, Microsoft has not been able to close this gap, or at least close it.

Microsoft originally planned to upgrade almost the entire Lumia line to Windows 10 in November 2015, then pushed back to November and then to early 2016. This is because internally the company is aware that the current version of Windows 10 Mobile can hardly be called a beta version, it is unstable, has many problems and flaws, and even against the backdrop of Windows Phone 7, it is striking in the number of problems. The company could not but release its flagships on Windows 10 Mobile, they were put into production, components were purchased for them. But at the same time, Microsoft is trying to minimize the damage from launching raw products as much as possible. So, the company does not distribute devices for tests if the publications and journalists do not agree that they will not mention the minuses, but will focus only on the positive aspects. However, no one warns Lumia buyers that the system is flawed and cannot be called out of beta.

Unfortunately, the classic situation for Microsoft is repeated, the company will not be able to develop Windows 10 Mobile in 2016, as all efforts will be spent on fixing bugs and working on firmware. This means that Microsoft needs to minimize the number of phones sold, as the company has already officially announced, the model range of 2016 will be minimal and represented by several models. Withdrawal of iron subsidies, since there is no more competition for market share, why sell a raw product that will scare away users? And preparing for life from scratch, which will be Surface Phone, although the name of this product can be anything.

It turns out that Windows 10 Mobile is yet another page in the history of the mobile platform from Microsoft, which can be considered a passing and temporary one. The company does not build any serious plans for this system, to some extent they want to forget it as soon as possible in order to start building the “correct” system for the new time. But many people do not know this, do not understand and can buy a Lumia smartphone. Let's take a look at the system itself and what it offers to its users today. Let's move on to the description of the Windows 10 Mobile interface.

Windows 10 Mobile tiles and UI features

The originality of the Windows 10 Mobile interface is hard to deny, the main screen consists of tiles of different sizes, you can choose a small square, a larger square, a rectangle. You need to hold the tile for the icons to appear, you can also pin the tile to the screen.

The screen has a vertical orientation, which means the tiles need to be scrolled down. You never know how many tiles you have in total, the screen can be conditionally infinite. Considering that most of the necessary applications can be easily placed on the main screen, this does not cause any problems. You can place everything you need here.

Unfortunately, when it comes to customization, Windows 10 is far behind today's platforms, you can't customize the color of individual tiles - only choose a color scheme for everyone. This can be confusing for those who are not familiar with the system and are used to WhatsApp having a green icon. On my phone, for example, the default color for all tiles is blue, and the WhatsApp icon is the same color.

Does this confuse people who are used to WhatsApp being green? Definitely. But for software developers, this creates certain difficulties; when advertising and promoting your application, you cannot achieve the uniformity that you expect. Why is this done in Windows? Apparently, they thought that the icons might be too colorful. Or they just didn't get it, I don't know. But the fact remains, you won’t be able to customize everything for yourself. And the experience of other systems and the vast world outside of Windows should be forgotten - here the icons will be in the color that you have chosen or for you.

In the "Options" section, you can also choose whether to show more tiles or less, this setting adjusts the same size. There is a choice of wallpapers and tile transparency, interestingly, compared to Windows Phone 8.x, wallpapers appeared both on the central screen and in the application list.

Now an amazing moment that remains a mystery to me. In desktop Windows, many functions have been duplicated in different menus so that the user can change the setting in a matter of seconds. In mobile Windows, everything is different, to change the wallpaper, adjust the color of the tiles, you need to go to the settings (this section is called "Settings"). Not very logical and not very convenient. But, apparently, the developers proceeded from the assumption that it is not necessary to adjust the color of tiles and wallpapers so often. There is a certain logic in this.

Unfortunately, toggling the more/less tiles mode messes up the grouping of tiles on the screen when there are a lot of them. They suddenly line up not in three vertical rows, as before, but in two. It is possible that this glitch will be removed later, but it looks strange, the system does not remember the previous state.

Many of the tiles are animated and show information, for example, the mail tile scrolls through the headers of new emails, there is a circle with the number of new messages. This is quite simple and informative, but this approach is rather an exception. In most cases, the information is displayed chaotically, and there is no system in it, that is, you cannot assess at a glance what you missed or what happened. For example, news shows headlines, changing them one after another. Something similar was in widgets at the very beginning of the development of Android, then the system evolved, but this did not happen in Windows.

I don't presume to evaluate what the tile looks like for the end user, you can get used to it and even fall in love with it. Evaluating UI design is a matter of taste, everyone will have their own opinion. I would like to dwell on how this UI works.

In standby mode for phones with AMOLED screens, it is possible to display information from certain applications, such as the calendar. On a black background, white inscriptions burn brightly, for example, this may be a message that your friend has a birthday. You are free to choose the applications that will display information here. Plus icons of missed events and time are shown.

This screen operation is convenient and allows you not to take the phone in hand to see what was happening while you were doing other things. In the lock mode, when you have not yet got inside the device, you can see information from other applications, such as Twitter - as a rule, this is one entry. Therefore, it can be considered more of a design element than something useful and really helping to navigate the flow of information.

The vertical orientation of the interface is due to the fact that the list of applications (swipe left) is better displayed this way. You see applications sorted alphabetically, there is a search bar at the top or a letter selection, then you can jump to a specific section. The irony is that for users outside the US who use two languages, the alphabet goes like this - first the local layout, then the English one.

That is, the English language is almost always on the second screen, it turns out that you need to scroll the screen and only then select the desired letter. Ergonomics is manifested in such trifles, and in Windows 10 Mobile it is lame on all fours. It feels like an army of Microsoft programmers was working on individual features and applications, but there was no chief architect to explain and show how all these parts should work together.

The latest apps you have installed on your device are shown at the top of the list.

Similar to Android and iOS, Windows 10 has a shutter for notifications and quick activation of certain features. You drag the screen down, 4 icons appear, each of which you can customize to your liking by choosing what you need from a list predefined by the manufacturer. You can expand the icons, then a 4x4 matrix will appear, but in the large matrix for three new rows it is no longer possible to select functions, they are determined by the manufacturer.

It remains to say that the buttons are made on-screen, and to call them, you need to drag from the bottom up. In many applications, they automatically disappear, do not take up space on the screen. But in some cases, for example, when calling video playback from another application, they remain on the screen and are constantly lit. Which also raises questions.

The buttons are as follows - go back (long press the list of recent applications), the central house from Microsoft (exit to the main menu), search.

A short line about multitasking, in the last running applications, only seven windows are shown, from the list they can be closed individually or all together.

For me, the last seven applications are an anachronism, as I'm used to displaying dozens of applications, even if some of them have long been unloaded from memory and will take time to launch (which is almost always invisible). Especially since on Windows 10, even "running" applications sometimes require restoring the state, and this takes the same time as on other platforms. The limit is stupid and annoying.

In each phone, important information for me is the battery charge, not only its graphical display, but also the percentage, and I would like to see this information in the status bar, choose the possibility of such a display (there is on almost all Android smartphones, as well as on iOS). In Windows 10, to see the battery percentage, you need to pull the shutter down. It's damn inconvenient. And then someone will quite rightly say that I find fault and