Review of Samsung Galaxy S9/S9+ (SM-G960/G965) flagships

In 2017, Samsung revised its approach to its own product line, it was completely redesigned and rethought, although so far the mass consumer does not see this. The accelerated time to market for the S9/S9+ is driven less by competition from Apple than by the need to clear a window for a new product that may arrive later (while its fate is uncertain for 2018, we will likely see small batches in some markets and at very high prices). price). But in 2019, there will most likely be four top smartphones in the Samsung line - Sx / Sx + / Note X and a Z. The names are not so important here, it is more important to understand the price positioning - the S line Archive: Brand New Guitar as it was, and remains in its place, does not disappear anywhere, although similar and often groundless discussions are thrown into one media or another. Next comes the Note line, which continues to exist at the same prices and positioning, and, finally, the Z model, which can be called both a technological and fashion flagship, closes the top of the line. From the point of view of technology, other companies will not have anything similar in the foreseeable future, hence the positioning as the most expensive and advanced device. It is impossible to expect that such a model will become mass or take a huge market share, it is at the top of the pyramid.

In 2018, the S line gets a separation that was not there before, the younger model becomes a little simpler in terms of camera, while the older model becomes dual camera, as in Note 8 and subsequent devices. Here you can see the borrowing of Apple's positioning when there is a regular iPhone 8 and 8 Plus, they have about the same difference.

For Samsung, the new flagships are models in which they left all the developments that the company already had, plus they focused on the camera, which was heavily reworked. In terms of software, the Nine is the first attempt by the company to try to make smartphones with such an emphasis on the social component, when all the capabilities of the camera are aimed at giving the user the easiest, if not automatic, way to share content with others. And this approach can be winning.

From the point of view of price positioning, we see a slight increase in prices in Russia (60 and 65 thousand rubles for each of the models), but in Europe and the USA the increase is more noticeable. It is in the ninth series that Samsung will first apply what it tried in 2017 around the world, namely keeping the cost of goods at the same level, the absence of constant discounts that were offered from quarter to quarter. This is a direct borrowing of Apple's strategy, and the irony is that today Apple partners, on the contrary, are reducing prices, and very dynamically, for the same iPhone X, which is associated with rather sluggish demand and large stocks on the shelves. But they do it at their own expense, Apple does not compensate for price cuts in any way, for them it is a winning situation when sales are paid for by partners - operators and retailers.

For the rest of the world, Samsung charges the Galaxy S9/S9 Plus roughly the same price. If for the "eights" the difference between European and Russian prices was noticeable, which created a large gray market, then with the "nines" the company will try to avoid this. It is not clear how successful such an attempt will be, there is a feeling that at some point in some specific countries there will be price dumping by partners. But globally, the company aims to maintain prices so that models are perceived as devices of the same price throughout the year.

Perhaps this is something that no one will talk about publicly during the announcement, but this approach by Samsung has the potential to change the market dramatically as other companies with Android smartphones try to follow this trend - not all, but some. Someone will reduce prices quarterly, someone, on the contrary, will consider that it is more profitable to keep food prices at the same level.

For buyers, S9/S9+ look like complete analogues of S8/S8+ with minor, at first glance, differences, the situation with the transition from the sixth to the seventh generation is repeated. But in practice, the perception of devices varies as much as in S6 / S7, but for this you need to try the devices. The S9/S9+ are the flagships of 2018 in terms of saturation with various functions, they do not yet have direct competitors in terms of the same feature set. Let's talk about this in more detail.

Review of Samsung Galaxy S9/S9+ (SM-G960/G965) flagships

In 2017, Samsung revised its approach to its own product line, it was completely redesigned and rethought, although so far the mass consumer does not see this. The accelerated time to market for the S9/S9+ is driven less by competition from Apple than by the need to clear a window for a new product that may arrive later (while its fate is uncertain for 2018, we will likely see small batches in some markets and at very high prices). price). But in 2019, there will most likely be four top-end smartphones in the Samsung line - Sx / Sx + / Note X and a certain Z. The names are not so important here, it is more important to understand the price positioning - the S line Archive: Brand New Guitar as it was, and remains in its place, does not disappear anywhere, although similar and often groundless discussions are thrown into various media. Next comes the Note line, which continues to exist at the same prices and positioning, and, finally, the Z model, which can be called both a technological and fashion flagship, closes the top of the line. From the point of view of technology, other companies will not have anything similar in the foreseeable future, hence the positioning as the most expensive and advanced device. It is impossible to expect that such a model will become mass or take a huge market share, it is at the top of the pyramid.

In 2018, the S line gets a separation that was not there before, the younger model becomes a little simpler in terms of camera, while the older model becomes dual camera, as in Note 8 and subsequent devices. Here you can see the borrowing of Apple's positioning when there is a regular iPhone 8 and 8 Plus, they have about the same difference.

For Samsung, the new flagships are models in which they left all the developments that the company already had, plus they focused on the camera, which was heavily reworked. In terms of software, the Nine is the first attempt by the company to try to make smartphones with such an emphasis on the social component, when all the capabilities of the camera are aimed at giving the user the easiest, if not automatic, way to share content with others. And this approach can be winning.

From the point of view of price positioning, we see a slight increase in prices in Russia (60 and 65 thousand rubles for each of the models), but in Europe and the USA the increase is more noticeable. It is in the ninth series that Samsung will first apply what it tried in 2017 around the world, namely keeping the cost of goods at the same level, the absence of constant discounts that were offered from quarter to quarter. This is a direct borrowing of Apple's strategy, and the irony is that today Apple partners, on the contrary, are reducing prices, and very dynamically, for the same iPhone X, which is associated with rather sluggish demand and large stocks on the shelves. But they do it at their own expense, Apple does not compensate for price cuts in any way, for them it is a winning situation when sales are paid for by partners - operators and retailers.

For the rest of the world, Samsung charges the Galaxy S9/S9 Plus roughly the same price. If for the "eights" the difference between European and Russian prices was noticeable, which created a large gray market, then with the "nines" the company will try to avoid this. It is not clear how successful such an attempt will be, there is a feeling that at some point in some specific countries there will be price dumping by partners. But globally, the company aims to maintain prices so that models are perceived as devices of the same price throughout the year.

Perhaps this is something that no one will talk about publicly during the announcement, but this approach by Samsung has the potential to change the market dramatically as other companies with Android smartphones try to follow this trend - not all, but some. Someone will reduce prices quarterly, someone, on the contrary, will consider that it is more profitable to keep food prices at the same level.

For buyers, S9/S9+ look like complete analogues of S8/S8+ with minor, at first glance, differences, the situation with the transition from the sixth to the seventh generation is repeated. But in practice, the perception of devices varies as much as in S6 / S7, but for this you need to try the devices. The S9/S9+ are the flagships of 2018 in terms of richness of various functions, they do not yet have direct competitors in terms of the same feature set. Let's talk about this in more detail.

Review of Samsung Galaxy S9/S9+ (SM-G960/G965) flagships

In 2017, Samsung revised its approach to its own product line, it was completely redesigned and rethought, although so far the mass consumer does not see this. The accelerated time to market for the S9/S9+ is driven less by competition from Apple than by the need to clear a window for a new product that may arrive later (while its fate is uncertain for 2018, we will likely see small batches in some markets and at very high prices). price). But in 2019, there will most likely be four top smartphones in the Samsung line - Sx / Sx + / Note X and a Z. The names are not so important here, it is more important to understand the price positioning - the S line Archive: Brand New Guitar as it was, and remains in its place, does not disappear anywhere, although similar and often groundless discussions are thrown into one media or another. Next comes the Note line, which continues to exist at the same prices and positioning, and, finally, the Z model, which can be called both a technological and fashion flagship, closes the top of the line. From the point of view of technology, other companies will not have anything similar in the foreseeable future, hence the positioning as the most expensive and advanced device. It is impossible to expect that such a model will become mass or take a huge market share, it is at the top of the pyramid.

In 2018, the S line gets a separation that was not there before, the younger model becomes a little simpler in terms of camera, while the older model becomes dual camera, as in Note 8 and subsequent devices. Here you can see the borrowing of Apple's positioning when there is a regular iPhone 8 and 8 Plus, they have about the same difference.

For Samsung, the new flagships are models in which they left all the developments that the company already had, plus they focused on the camera, which was heavily reworked. In terms of software, the Nine is the first attempt by the company to try to make smartphones with such an emphasis on the social component, when all the capabilities of the camera are aimed at giving the user the easiest, if not automatic, way to share content with others. And this approach can be winning.

From the point of view of price positioning, we see a slight increase in prices in Russia (60 and 65 thousand rubles for each of the models), but in Europe and the USA the increase is more noticeable. It is in the ninth series that Samsung will first apply what it tried in 2017 around the world, namely keeping the cost of goods at the same level, the absence of constant discounts that were offered from quarter to quarter. This is a direct borrowing of Apple's strategy, and the irony is that today Apple partners, on the contrary, are reducing prices, and very dynamically, for the same iPhone X, which is associated with rather sluggish demand and large stocks on the shelves. But they do it at their own expense, Apple does not compensate for price cuts in any way, for them it is a winning situation when sales are paid for by partners - operators and retailers.

For the rest of the world, Samsung charges the Galaxy S9/S9 Plus roughly the same price. If for the "eights" the difference between European and Russian prices was noticeable, which created a large gray market, then with the "nines" the company will try to avoid this. It is not clear how successful such an attempt will be, there is a feeling that at some point in some specific countries there will be price dumping by partners. But globally, the company aims to maintain prices so that models are perceived as devices of the same price throughout the year.

Perhaps this is something that no one will talk about publicly during the announcement, but this approach by Samsung has the potential to change the market dramatically as other companies with Android smartphones try to follow this trend - not all, but some. Someone will reduce prices quarterly, someone, on the contrary, will consider that it is more profitable to keep food prices at the same level.

For buyers, S9/S9+ look like complete analogues of S8/S8+ with minor, at first glance, differences, the situation with the transition from the sixth to the seventh generation is repeated. But in practice, the perception of devices varies as much as in S6 / S7, but for this you need to try the devices. The S9/S9+ are the flagships of 2018 in terms of saturation with various functions, they do not yet have direct competitors in terms of the same feature set. Let's talk about this in more detail.

Review of Samsung Galaxy S9/S9+ (SM-G960/G965) flagships

In 2017, Samsung revised its approach to its own product line, it was completely redesigned and rethought, although so far the mass consumer does not see this. The accelerated time to market for the S9/S9+ is driven less by competition from Apple than by the need to clear a window for a new product that may arrive later (while its fate is uncertain for 2018, we will likely see small batches in some markets and at very high prices). price). But in 2019, there will most likely be four top smartphones in the Samsung line - Sx / Sx + / Note X and a certain Z. The names are not so important here, it is more important to understand the price positioning - the S line Archive: Brand New Guitar remains in its place, does not disappear anywhere, although such and often groundless discussions are thrown into various media. Next comes the Note line, which continues to exist at the same prices and positioning, and, finally, the Z model, which can be called both a technological and fashion flagship, closes the top of the line. From the point of view of technology, other companies will not have anything similar in the foreseeable future, hence the positioning as the most expensive and advanced device. It is impossible to expect that such a model will become mass or take a huge market share, it is at the top of the pyramid.

In 2017, Samsung revised the approach to its own product line, it was completely redesigned and rethought, although so far the mass consumer does not see this. The accelerated time to market for the S9/S9+ is driven less by competition from Apple than by the need to clear a window for a new product that may arrive later (while its fate is uncertain for 2018, we will likely see small batches in some markets and at very high prices). price). But in 2019, there will most likely be four top smartphones in the Samsung line - Sx / Sx + / Note X and a certain Z. The names are not so important here, it is more important to understand the price positioning - the S line Archive: Brand New Guitar Archive: Brand New Guitar as it was, and remains in its place, does not disappear anywhere, although such and often groundless discussions are thrown into various media. Next comes the Note line, which continues to exist at the same prices and positioning, and, finally, the Z model, which can be called both a technological and fashion flagship, closes the top of the line. From the point of view of technology, other companies will not have anything similar in the foreseeable future, hence the positioning as the most expensive and advanced device. It is impossible to expect such a model to become mass or take a huge market share, it is at the top of the pyramid.

For the rest of the world, Samsung charges the Galaxy S9/S9 Plus roughly the same price. If for the "eights" the difference between European and Russian prices was noticeable, which created a large gray market, then with the "nines" the company will try to avoid this. It is not clear how successful such an attempt will be, there is a feeling that at some point in some specific countries there will be price dumping by partners. But globally, the company aims to maintain prices so that models are perceived as devices of the same price throughout the year.

Perhaps this is something that no one will talk about publicly during the announcement, but this approach by Samsung has the potential to change the market dramatically as other companies with Android smartphones try to follow this trend - not all, but some. Someone will reduce prices quarterly, someone, on the contrary, will consider that it is more profitable to keep food prices at the same level.

For buyers, S9/S9+ look like complete analogues of S8/S8+ with minor, at first glance, differences, the situation with the transition from the sixth to the seventh generation is repeated. But in practice, the perception of devices varies as much as in S6 / S7, but for this you need to try the devices. The S9/S9+ are the flagships of 2018 in terms of richness of various functions, they do not yet have direct competitors in terms of the same feature set. Let's talk about this in more detail.