Operators: A pile of small news

Although not quite small, but each one is not enough for a separate article. And I want to discuss, so I'll have to lump everything together. The unifying idea is the end of the New Year celebrations and the gradual awakening of the market from hibernation. Another common characteristic - nothing fundamentally new. It seems that the toggle switches are being flipped at the remote control, launching the usual and proven mechanisms to stimulate connections and collect additional income from those already connected. Although there were some nuances. Today's publication is mainly devoted to Beeline tariff news.

Back to news »

Beeline, "Voiced roaming" extended until May 31

A description of "Voiced Roaming" and a comparison of competitor's prices can be found here. Although MTS roaming discounts end on February 14, the information for the next three weeks remains relevant. Quote from the news on the Beeline website:

“We are pleased to inform you about the extension of the “Voiced Roaming” service until May 31, 2008!

Activate the service and get a 50% discount on all incoming calls in national and international roaming. Communicate freely anywhere in the world - until the summer!

The service is connected free of charge: just dial *110*0051# from your phone or send an SMS to +7 903 703 0051*.

Subscription fee for the service is 10 rubles per day (including VAT)**.

To disable the service, dial *110*0050# or send an SMS to +7 903 703 0050*.

* If you activate the service while in Moscow or the Moscow region, sending SMS is charged according to your "home" tariff, if outside of Moscow and the Moscow region - according to the tariff for sending SMS in roaming.

** The subscription fee is charged until the service is disabled.

How much I love the wording of our marketers, sometimes I want to cry from emotion. “The service is connected for free”, but the subscriber is 10 rubles. in a day. On the other hand, we have already been trained to such an extent in tiny fonts in the notes that it’s better to write “for free” in yards of letters, otherwise you crawl around the screen with a magnifying glass in search of a catch.

We will not repeat the text of the publication already mentioned above, but we remind you: “Voiced roaming” should be connected immediately before the trip and disconnected immediately upon return, because forgetfulness will be charged at the rate of 10 rubles per day. At the same time, we recall that you can connect the USSD command "Voiced roaming" even when you are abroad. It will work in most countries, and it will work for free.

We discussed MegaFon-Moscow roaming discount offers in detail here, the scheme has its own peculiarities. A funny detail: in connection with Beeline's extraordinary initiative (charging a daily fee for discounts in roaming), an unobtrusive half-screen banner was placed on the MegaFon-Moscow website with a reminder that there is no monthly fee for a discount.

Beeline: "A good reason" to switch to not the best tariff?

Another extension, this time of the Good Reason service. More precisely, the extension of the validity period of the service without charging a subscription fee. News quote:

“Communicate with loved ones on any occasion! It's easy with the "Good Reason" service in the "Family" tariff!

Connect right now and make calls, send SMS, MMS to all subscribers who have connected Good Reason at a discounted price! Moreover, the subscription fee for the service will not be charged before March 31! 95 kopecks - per minute of conversation, 65 kopecks - sending one SMS, and you can send MMS for only 3.95 rubles!

To activate the "Good Reason" or switch to the "Family" tariff with the already activated service, dial *110*12118# call. Cost Pegions, Variety of Breeds and Colors connection (or transition) - 30 rubles. with VAT.

This "attraction of unheard of generosity" is most likely provoked by the appearance of "favorite" numbers in MTS with a subscription fee for each "favorite". By itself, the “Family” tariff is not very inspiring, but with a free modifier in the form of “Good Reason”, it looks quite good. And, by the way, in theory, it should facilitate the transition to this tariff of people from the family and immediate working environment. It would be interesting to look at the statistics of connections to this tariff and evaluate the success of the idea and the past advertising campaign.

Beeline, bonuses for incoming calls: Repetition is the mother of learning

Quote from the news on the website:

“From February 1, we will be happy to offer you the tariff plan “In other words, you have a bonus”. By choosing this tariff, you will be able to receive bonuses for incoming calls to spend them on communicating with friends and family! Find out more about the tariff on the website on February 1.

Last year, we have already observed something similar. "Bonuses for incoming calls" represented a prize of 45 kopecks for every full minute of an incoming call, and the maximum amount of daily savings was limited to 3 rubles. 15 kopecks, i.e. maximum 95 rubles per month. Of course, this significant increase in monthly income was not given out in real money. Moreover, these bonuses had a certain period of validity, no one managed to accumulate them for unlimited mobile old age. The tariff itself is very extraordinary; if I'm not mistaken, this was the first large-scale experiment with connection fees on the Moscow market. However, let's not guess on the coffee grounds, closer to the first of February we will definitely analyze these reborn bonuses along with the tariff.

I looked into the description of the services at this tariff, I was surprised: how many test and non-test bonuses are hung there, they won’t let you “run away from the gift”. Who will chase us right up to March 24, 2017, well at least not until November 7th. Or is it like this for all prepaid tariffs? It's a pity that there was no second suitable SIM card at hand. A small detail: less than a year ago, switching to Prosche Spoken cost 30 rubles, this time it’s already 45. I ran through the descriptions of the tariffs on the site, it seems that 45 rubles. quietly became the new standard price for changing the tariff plan.

Beeline: Load SMS packages

News on the site:

“Since January 25, the cost of SMS packages has been reduced. An SMS package is an opportunity to purchase several messages at once: 25, 50 or 300 - and send each of them at a better price. And very soon their cost will become even cheaper. Do not miss! Find out more on the website on January 24.

This is such optimistic news, and in general it is good to live in the world: the temperature is getting warmer, the humidity is drying up, the length is getting shorter. And now the price is getting cheaper. Let's not quibble, the reduction in the cost of SMS packages is positive news, and in general, wholesale offers of services traditionally attract many. It is not entirely clear why a fellow operator has been allowing Beeline to enjoy such a significant competitive advantage with “impunity” for many years now. But curiosity continues to torment: what guided you when choosing a “package”? At least some number would be inserted between "50" and "300". Yes, you can buy packages as often as you like, but buying three or four “50” packages from month to month is a little uncomfortable, there is a feeling of overpaying for too small a wholesale.

MegaFon-Moscow: Friends are not chosen, they are connected

Like last year, another launch of the "Bring a Friend" promotion. Quote from the news:

“In order to take part in the Refer a Friend campaign, a new user of the MegaFon-Moscow network just needs to send an SMS with the phone number of the recommender subscriber (in the format 926ХХХХХХХ) to the free number 000777. Already next month they will receive remuneration - from 50 to 100 minutes of mobile communication, depending on the tariff plan chosen by the new subscriber. But the pleasant surprises do not end there: in two months they will receive an additional reward - 50 or 100 SMS messages.

For a detailed (and long) description of all conditions, see here. In the simplest case (simply referred a friend without any transitions “absolutely” or “green”), both friends receive 50 minutes of communication within the network, and after two months of loyalty - another 50 SMS messages. Are you afraid that a friend will suspect your vested interest? Hooray, there is a way out! It is enough to come to the office and write a refusal petition: a friend will appreciate your pure thoughts without losing the gift due to him for connecting. Quote:

“If a subscriber of the MegaFon-Moscow network has taken part in the Refer a Friend campaign and does not want to accrue remuneration for the promotion, he can notify the Operator of this using the application methods accepted by the Operator.”

MTS, modernization of Direct Transmission

Quote from the news on the website:

«January 21, 2008. Topping up the balance of an MTS subscriber using a USSD request.

The Direct Transfer service has become available on the Mobile Portal *111#. To immediately get to the “Account” section (“Account Management” item) of the Mobile Portal, dial *111*7# from your mobile phone. Next, just select the desired item on the convenient interactive menu to send a free USSD request!”

This news is easy to understand, a detailed description of the updated version of the service was published on Mobile-Review on January 14, read here.

MTS, "night talk" Super First

With this news, everything is much more interesting. With "night calls" everything is clear, but the "Weekend" service has a long and difficult history. If I'm not mistaken, once communication on weekends was unlimited and with subscribers of different networks, an SMS message warned about the extension of the service for another week. Then "Weekends" were limited only to calls within the network and at the same time (for the convenience of subscribers?) they began to renew the validity period automatically without any SMS. Later, a price of 0.15 rubles was introduced. per minute of "off days within the network". Quote from the site:

“We are pleased to inform you that from February 1, 2008 on the Super First tariff plan, the Weekend and Night Calls services will be available for connection. With the “Weekend Days” service activated, all outgoing calls to the telephones of MTS subscribers in Moscow and the Moscow region every Saturday and Sunday will be charged at 15 kopecks per minute. With the activated Night Calls service, all outgoing calls to the telephones of MTS subscribers in Moscow and the Moscow Region will be charged at 15 kopecks per minute every night from Monday to Friday, from midnight to 8 am.

The cost of using the "Weekend" and "Night Calls" services on the "Super First" tariff will be similar to the cost of these services for other tariffs:

  • "Weekend" - 32 rubles. for the calendar weekend;
  • "Night conversations" - 32 rubles. per calendar week.

The terms are valid when the subscriber is located in Moscow and the Moscow region.

We pay close attention to the "calendar": 32 rubles. per week, not per month. "Super First" is an interesting tariff for very long calls. During the period of the action (all calls to the "favorite" number - 15 kopecks per minute until January 31) gained popularity. Now the pleasure of communication in the literal sense of the word "for a penny" can be extended. True, only on weekends and at night, moreover, for a monthly fee of 256 rubles per month. But with all the MTS numbers in your region, and not with one "favorite". Or spit on all the options and pay 9 rubles. within the first two minutes of any call? I would say that with this extraordinary tariff, you need to give a calculator in the kit. Sit down and slowly figure out, calculate the time / frequency of intimate communication, take into account the time of day / days of the week, introduce an amendment for the number of “communicated”. And you will succeed. If not with "shared", then at least with the choice of the optimal combination of tariff options.

Operators: A pile of small news

Although not quite small, but each one is not enough for a separate article. And I want to discuss, so I'll have to lump everything together. The unifying idea is the end of the New Year celebrations and the gradual awakening of the market from hibernation. Another common characteristic - nothing fundamentally new. It seems that the toggle switches are being flipped at the remote control, launching the usual and proven mechanisms to stimulate connections and collect additional income from those already connected. Although there were some nuances. Today's publication is mainly devoted to Beeline tariff news.

Back to news »

Beeline, "Voiced roaming" extended until May 31

A description of "Voiced Roaming" and a comparison of competitor's prices can be found here. Although MTS roaming discounts end on February 14, the information for the next three weeks remains relevant. Quote from the news on the Beeline website:

“We are pleased to inform you about the extension of the “Voiced Roaming” service until May 31, 2008!

Activate the service and get a 50% discount on all incoming calls in national and international roaming. Communicate freely anywhere in the world - until the summer!

The service is connected free of charge: just dial *110*0051# from your phone or send an SMS to +7 903 703 0051*.

Subscription fee for the service is 10 rubles per day (including VAT)**.

To disable the service, dial *110*0050# or send an SMS to +7 903 703 0050*.

* If you activate the service while in Moscow or the Moscow region, sending SMS is charged according to your "home" tariff, if outside of Moscow and the Moscow region - according to the tariff for sending SMS in roaming.

** The subscription fee is charged until the service is disabled.

How much I love the wording of our marketers, sometimes I want to cry from emotion. “The service is connected for free”, but the subscriber is 10 rubles. in a day. On the other hand, we have already been trained to such an extent in tiny fonts in the notes that it’s better to write “for free” in yards of letters, otherwise you crawl around the screen with a magnifying glass in search of a catch.

We will not repeat the text of the publication already mentioned above, but we remind you: “Voiced roaming” should be connected immediately before the trip and disconnected immediately upon return, because forgetfulness will be charged at the rate of 10 rubles per day. At the same time, we recall that you can connect the USSD command "Voiced roaming" even when you are abroad. It will work in most countries, and it will work for free.

We have discussed MegaFon-Moscow roaming discount offers in detail here, the scheme has its own peculiarities. A funny detail: in connection with Beeline's extraordinary initiative (charging a daily fee for discounts in roaming), an unobtrusive half-screen banner was placed on the MegaFon-Moscow website with a reminder that there is no monthly fee for a discount.

Beeline: "A good reason" to switch to not the best tariff?

Another extension, this time of the Good Reason service. More precisely, the extension of the validity period of the service without charging a subscription fee. Quote from the news:

“Communicate with loved ones on any occasion! It's easy with the "Good Reason" service in the "Family" tariff!

Connect right now - and call, send SMS, MMS to all subscribers who have connected "Good Reason" at a reduced price! Moreover, the subscription fee for the service will not be charged before March 31! 95 kopecks - per minute of conversation, 65 kopecks - sending one SMS, and you can send MMS for only 3.95 rubles!

To activate the "Good Reason" or switch to the "Family" tariff with the already activated service, dial *110*12118# call. Cost Pegions, Variety of Breeds and Colors connection (or transition) - 30 rubles. with VAT.

This "attraction of unheard of generosity" is most likely provoked by the appearance of "favorite" numbers in MTS with a subscription fee for each "favorite". By itself, the “Family” tariff is not very inspiring, but with a free modifier in the form of “Good Reason”, it looks quite good. And, by the way, in theory, it should facilitate the transition to this tariff of people from the family and immediate working environment. It would be interesting to look at the statistics of connections to this tariff and evaluate the success of the idea and the past advertising campaign.

Beeline, bonuses for incoming calls: Repetition is the mother of learning

Quote from the news on the website:

“From February 1, we will be happy to offer you the tariff plan “In other words, you have a bonus”. By choosing this tariff, you will be able to receive bonuses for incoming calls to spend them on communicating with friends and family! Find out more about the tariff on the website on February 1.

Last year, we have already observed something similar. "Bonuses for incoming calls" represented a prize of 45 kopecks for every full minute of an incoming call, and the maximum amount of daily savings was limited to 3 rubles. 15 kopecks, i.e. maximum 95 rubles per month. Of course, this significant increase in monthly income was not given out in real money. Moreover, these bonuses had a certain period of validity, no one managed to accumulate them for unlimited mobile old age. The tariff itself is very extraordinary; if I'm not mistaken, this was the first large-scale experiment with connection fees on the Moscow market. However, let's not guess on the coffee grounds, closer to the first of February we will definitely analyze these reborn bonuses along with the tariff.

I looked into the description of the services at this tariff, I was surprised: how many test and non-test bonuses are hung there, they won’t let you “run away from the gift”. Who will chase us right up to March 24, 2017, well at least not until November 7th. Or is it like this for all prepaid tariffs? It's a pity that there was no second suitable SIM card at hand. A small detail: less than a year ago, switching to Prosche Spoken cost 30 rubles, this time it’s already 45. I ran through the descriptions of the tariffs on the site, it seems that 45 rubles. quietly became the new standard price for changing the tariff plan.

Beeline: Load SMS packages

News on the site:

“Since January 25, the cost of SMS packages has been reduced. An SMS package is an opportunity to purchase several messages at once: 25, 50 or 300 - and send each of them at a better price. And very soon their cost will become even cheaper. Do not miss! Find out more on the website on January 24.

This is such optimistic news, and in general it is good to live in the world: the temperature is getting warmer, the humidity is drying up, the length is getting shorter. And now the price is getting cheaper. Let's not quibble, the reduction in the cost of SMS packages is positive news, and in general, wholesale offers of services traditionally attract many. It is not entirely clear why a fellow operator has been allowing Beeline to enjoy such a significant competitive advantage with “impunity” for many years now. But curiosity continues to torment: what guided you when choosing a “package”? At least some number would be inserted between "50" and "300". Yes, you can buy packages as often as you like, but buying three or four “50” packages from month to month is a little uncomfortable, there is a feeling of overpaying for too small a wholesale.

MegaFon-Moscow: Friends are not chosen, they are connected

Like last year, another launch of the "Bring a Friend" promotion. News quote:

“In order to take part in the Refer a Friend campaign, a new user of the MegaFon-Moscow network just needs to send an SMS with the phone number of the recommender subscriber (in the format 926ХХХХХХХ) to the free number 000777. Already next month they will receive remuneration - from 50 to 100 minutes of mobile communication, depending on the tariff plan chosen by the new subscriber. But the pleasant surprises do not end there: in two months they will receive an additional reward - 50 or 100 SMS messages.

For a detailed (and long) description of all conditions, see here. In the simplest case (simply referred a friend without any transitions “absolutely” or “green”), both friends receive 50 minutes of communication within the network, and after two months of loyalty - another 50 SMS messages. Are you afraid that a friend will suspect your vested interest? Hooray, there is a way out! It is enough to come to the office and write a refusal petition: a friend will appreciate your pure thoughts without losing the gift due to him for connecting. Quote:

“If a subscriber of the MegaFon-Moscow network has taken part in the Refer a Friend campaign and does not want to accrue remuneration for the promotion, he can notify the Operator of this using the application methods accepted by the Operator.”

MTS, modernization of Direct Transmission

Quote from the news on the website:

«January 21, 2008. Topping up the balance of an MTS subscriber using a USSD request.

The "Direct Transfer" service has become available on the Mobile Portal *111#. To immediately get to the “Account” section (“Account Management” item) of the Mobile Portal, dial *111*7# from your mobile phone. Next, just select the desired item on the convenient interactive menu to send a free USSD request!”

This news is easy to understand, a detailed description of the updated version of the service was published on Mobile-Review on January 14, read here.

MTS, "night talk" Super First

With this news, everything is much more interesting. With "night calls" everything is clear, but the "Weekend" service has a long and difficult history. If I'm not mistaken, once communication on weekends was unlimited and with subscribers of different networks, an SMS message warned about the extension of the service for another week. Then "Weekends" were limited only to calls within the network and at the same time (for the convenience of subscribers?) they began to renew the validity period automatically without any SMS. Later, a price of 0.15 rubles was introduced. per minute of "off days within the network". Quote from the site:

“We are pleased to inform you that from February 1, 2008 on the Super First tariff plan, the Weekend and Night Calls services will be available for connection. With the “Weekend Days” service activated, all outgoing calls to the telephones of MTS subscribers in Moscow and the Moscow region every Saturday and Sunday will be charged at 15 kopecks per minute. With the activated Night Calls service, all outgoing calls to the telephones of MTS subscribers in Moscow and the Moscow Region will be charged at 15 kopecks per minute every night from Monday to Friday, from midnight to 8 am.

The cost of using the "Weekend" and "Night Calls" services on the "Super First" tariff will be similar to the cost of these services for other tariffs:

  • "Weekend" - 32 rubles. for the calendar weekend;
  • "Night conversations" - 32 rubles. per calendar week.

The terms are valid when the subscriber is located in Moscow and the Moscow region.

We pay close attention to the "calendar": 32 rubles. per week, not per month. "Super First" is an interesting tariff for very long calls. During the period of the action (all calls to the "favorite" number - 15 kopecks per minute until January 31) gained popularity. Now the pleasure of communication in the literal sense of the word "for a penny" can be extended. True, only on weekends and at night, moreover, for a monthly fee of 256 rubles per month. But with all the MTS numbers in your region, and not with one "favorite". Or spit on all the options and pay 9 rubles. within the first two minutes of any call? I would say that with this extraordinary tariff, you need to give a calculator in the kit. Sit down and slowly figure out, calculate the time / frequency of intimate communication, take into account the time of day / days of the week, introduce an amendment for the number of “communicated”. And you will succeed. If not with "shared", then at least with the choice of the optimal combination of tariff options.

Operators: A pile of small news

Although not quite small, but each one is not enough for a separate article. And I want to discuss, so I'll have to lump everything together. The unifying idea is the end of the New Year celebrations and the gradual awakening of the market from hibernation. Another common characteristic - nothing fundamentally new. It seems that the toggle switches are being flipped at the remote control, launching the usual and proven mechanisms to stimulate connections and collect additional income from those already connected. Although there were some nuances. Today's publication is mainly devoted to Beeline tariff news.

Back to news »

Beeline, "Voiced roaming" extended until May 31

A description of "Voiced Roaming" and a comparison of competitor's prices can be found here. Although MTS roaming discounts end on February 14, the information for the next three weeks remains relevant. Quote from the news on the Beeline website:

“We are pleased to inform you about the extension of the “Voiced Roaming” service until May 31, 2008!

Activate the service and get a 50% discount on all incoming calls in national and international roaming. Communicate freely anywhere in the world - until the summer!

The service is connected free of charge: just dial *110*0051# from your phone or send an SMS to +7 903 703 0051*.

Subscription fee for the service is 10 rubles per day (including VAT)**.

To disable the service, dial *110*0050# or send an SMS to +7 903 703 0050*.

* If you activate the service while in Moscow or the Moscow region, sending SMS is charged according to your "home" tariff, if outside of Moscow and the Moscow region - according to the tariff for sending SMS in roaming.

** The subscription fee is charged until the service is disabled.

How much I love the wording of our marketers, sometimes I want to cry from emotion. “The service is connected for free”, but the subscriber is 10 rubles. in a day. On the other hand, we have already been trained to such an extent in tiny fonts in the notes that it’s better to write “for free” in yards of letters, otherwise you crawl around the screen with a magnifying glass in search of a catch.

We will not repeat the text of the publication already mentioned above, but we remind you: “Voiced roaming” should be connected immediately before the trip and disconnected immediately upon return, because forgetfulness will be charged at the rate of 10 rubles per day. At the same time, we recall that you can connect the USSD command "Voiced roaming" even when you are abroad. It will work in most countries, and it will work for free.

We have discussed MegaFon-Moscow roaming discount offers in detail here, the scheme has its own peculiarities. A funny detail: in connection with Beeline's extraordinary initiative (charging a daily fee for discounts in roaming), an unobtrusive half-screen banner was placed on the MegaFon-Moscow website with a reminder that there is no monthly fee for a discount.

Beeline: "A good reason" to switch to not the best tariff?

Another extension, this time of the Good Reason service. More precisely, the extension of the validity period of the service without charging a subscription fee. Quote from the news:

“Communicate with loved ones on any occasion! It's easy with the "Good Reason" service in the "Family" tariff!

Connect right now - and call, send SMS, MMS to all subscribers who have connected "Good Reason" at a reduced price! Moreover, the subscription fee for the service will not be charged before March 31! 95 kopecks - per minute of conversation, 65 kopecks - sending one SMS, and you can send MMS for only 3.95 rubles!

To activate the "Good Reason" or switch to the "Family" tariff with the already activated service, dial *110*12118# call. Cost Pegions, Variety of Breeds and Colors connection (or transition) - 30 rubles. with VAT.

This "attraction of unheard of generosity" is most likely provoked by the appearance of "favorite" numbers in MTS with a subscription fee for each "favorite". By itself, the “Family” tariff is not very inspiring, but with a free modifier in the form of “Good Reason”, it looks quite good. And, by the way, in theory, it should facilitate the transition to this tariff of people from the family and immediate working environment. It would be interesting to look at the statistics of connections to this tariff and evaluate the success of the idea and the past advertising campaign.

Beeline, bonuses for incoming calls: Repetition is the mother of learning

Quote from the news on the website:

“From February 1, we will be happy to offer you the tariff plan “In other words, you have a bonus”. By choosing this tariff, you will be able to receive bonuses for incoming calls to spend them on communicating with friends and family! Find out more about the tariff on the website on February 1.

Last year, we have already observed something similar. "Bonuses for incoming calls" represented a prize of 45 kopecks for every full minute of an incoming call, and the maximum amount of daily savings was limited to 3 rubles. 15 kopecks, i.e. maximum 95 rubles per month. Of course, this significant increase in monthly income was not given out in real money. Moreover, these bonuses had a certain period of validity, no one managed to accumulate them for unlimited mobile old age. The tariff itself is very extraordinary; if I'm not mistaken, this was the first large-scale experiment with connection fees on the Moscow market. However, let's not guess on the coffee grounds, closer to the first of February we will definitely analyze these reborn bonuses along with the tariff.

I looked into the description of the services at this tariff, I was surprised: how many test and non-test bonuses are hung there, they won’t let you “run away from the gift”. Who will chase us right up to March 24, 2017, well at least not until November 7th. Or is it like this for all prepaid tariffs? It's a pity that there was no second suitable SIM card at hand. A small detail: less than a year ago, switching to Prosche Spoken cost 30 rubles, this time it’s already 45. I ran through the descriptions of the tariffs on the site, it seems that 45 rubles. quietly became the new standard price for changing the tariff plan.

Beeline: Load SMS packages

News on the site:

“Since January 25, the cost of SMS packages has been reduced. An SMS package is an opportunity to purchase several messages at once: 25, 50 or 300 - and send each of them at a better price. And very soon their cost will become even cheaper. Do not miss! Find out more on the website on January 24.

This is such optimistic news, and in general it is good to live in the world: the temperature is getting warmer, the humidity is drying up, the length is getting shorter. And now the price is getting cheaper. Let's not quibble, the reduction in the cost of SMS packages is positive news, and in general, wholesale offers of services traditionally attract many. It is not entirely clear why a fellow operator has been allowing Beeline to enjoy such a significant competitive advantage with “impunity” for many years now. That's just continues to torment curiosity: what guided the choice of "packaging"? At least some number would be inserted between "50" and "300". Yes, you can buy packages as often as you like, but buying three or four “50” packages from month to month is a little uncomfortable, there is a feeling of overpaying for too small a wholesale.

MegaFon-Moscow: Friends are not chosen, they are connected

Like last year, another launch of the "Bring a Friend" promotion. News quote:

“In order to take part in the Refer a Friend campaign, a new user of the MegaFon-Moscow network just needs to send an SMS with the phone number of the recommender subscriber (in the format 926ХХХХХХХ) to the free number 000777. Already next month they will receive remuneration - from 50 to 100 minutes of mobile communication, depending on the tariff plan chosen by the new subscriber. But the pleasant surprises do not end there: in two months they will receive an additional reward - 50 or 100 SMS messages.

For a detailed (and long) description of all conditions, see here. In the simplest case (simply referred a friend without any transitions “absolutely” or “green”), both friends receive 50 minutes of communication within the network, and after two months of loyalty - another 50 SMS messages. Are you afraid that a friend will suspect your vested interest? Hooray, there is a way out! It is enough to come to the office and write a refusal petition: a friend will appreciate your pure thoughts without losing the gift due to him for connecting. Quote:

“If a subscriber of the MegaFon-Moscow network has taken part in the Refer a Friend campaign and does not want to accrue remuneration for the promotion, he can notify the Operator of this using the application methods accepted by the Operator.”

MTS, modernization of Direct Transmission

Quote from the news on the website:

«January 21, 2008. Topping up the balance of an MTS subscriber using a USSD request.

The "Direct Transfer" service has become available on the Mobile Portal *111#. To immediately get to the “Account” section (“Account Management” item) of the Mobile Portal, dial *111*7# from your mobile phone. Next, just select the desired item on the convenient interactive menu to send a free USSD request!”

This news is easy to understand, a detailed description of the updated version of the service was published on Mobile-Review on January 14, read here.

MTS, "night talk" Super First

With this news, everything is much more interesting. With "night calls" everything is clear, but the "Weekend" service has a long and difficult history. If I'm not mistaken, once communication on weekends was unlimited and with subscribers of different networks, an SMS message warned about the extension of the service for another week. Then "Weekends" were limited only to calls within the network and at the same time (for the convenience of subscribers?) they began to renew the validity period automatically without any SMS. Later, a price of 0.15 rubles was introduced. per minute of "off days within the network". Quote from the site:

“We are pleased to inform you that from February 1, 2008 on the Super First tariff plan, the Weekend and Night Calls services will be available for connection. With the “Weekend Days” service activated, all outgoing calls to the telephones of MTS subscribers in Moscow and the Moscow region every Saturday and Sunday will be charged at 15 kopecks per minute. With the activated Night Calls service, all outgoing calls to the telephones of MTS subscribers in Moscow and the Moscow Region will be charged at 15 kopecks per minute every night from Monday to Friday, from midnight to 8 am.

The cost of using the "Weekend" and "Night Calls" services on the "Super First" tariff will be similar to the cost of these services for other tariffs:

  • "Weekend" - 32 rubles. for the calendar weekend;
  • "Night conversations" - 32 rubles. per calendar week.

The terms are valid when the subscriber is located in Moscow and the Moscow region.

We pay close attention to the "calendar": 32 rubles. per week, not per month. "Super First" is an interesting tariff for very long calls. During the period of the action (all calls to the "favorite" number - 15 kopecks per minute until January 31) gained popularity. Now the pleasure of communication in the literal sense of the word "for a penny" can be extended. True, only on weekends and at night, moreover, for a monthly fee of 256 rubles per month. But with all the MTS numbers in your region, and not with one "favorite". Or spit on all the options and pay 9 rubles. within the first two minutes of any call? I would say that with this extraordinary tariff, you need to give a calculator in the kit. Sit down and slowly figure out, calculate the time / frequency of intimate communication, take into account the time of day / days of the week, introduce an amendment for the number of “communicated”. And you will succeed. If not with "shared", then at least with the choice of the optimal combination of tariff options.

Operators: A pile of small news

Although not quite small, but each one is not enough for a separate article. And I want to discuss, so I'll have to lump everything together. The unifying idea is the end of the New Year celebrations and the gradual awakening of the market from hibernation. Another common characteristic - nothing fundamentally new. It seems that the toggle switches are being flipped at the remote control, launching the usual and proven mechanisms to stimulate connections and collect additional income from those already connected. Although there were some nuances. Today's publication is mainly devoted to Beeline tariff news.

Back to news »

Beeline, "Voiced roaming" extended until May 31

A description of "Voiced Roaming" and a comparison of competitor's prices can be found here. Although MTS roaming discounts end on February 14, the information for the next three weeks remains relevant. Quote from the news on the Beeline website:

“We are pleased to inform you about the extension of the “Voiced Roaming” service until May 31, 2008!

Activate the service and get a 50% discount on all incoming calls in national and international roaming. Communicate freely anywhere in the world - until the summer!

The service is connected free of charge: just dial *110*0051# from your phone or send an SMS to +7 903 703 0051*.

Subscription fee for the service is 10 rubles per day (including VAT)**.

To disable the service, dial *110*0050# or send an SMS to +7 903 703 0050*.

* If you activate the service while in Moscow or the Moscow region, sending SMS is charged according to your "home" tariff, if outside of Moscow and the Moscow region - according to the tariff for sending SMS in roaming.

** The subscription fee is charged until the service is disabled.

How much I love the wording of our marketers, sometimes I want to cry from emotion. “The service is connected for free”, but the subscriber is 10 rubles. in a day. On the other hand, we have already been trained to such an extent in tiny fonts in the notes that it’s better to write “for free” in yards of letters, otherwise you crawl around the screen with a magnifying glass in search of a catch.

We will not repeat the text of the publication already mentioned above, but we remind you: “Voiced roaming” should be connected immediately before the trip and disconnected immediately upon return, because forgetfulness will be charged at the rate of 10 rubles per day. At the same time, we recall that you can connect the USSD command "Voiced roaming" even when you are abroad. It will work in most countries, and it will work for free.

We discussed MegaFon-Moscow roaming discount offers in detail here, the scheme has its own peculiarities. A funny detail: in connection with Beeline's extraordinary initiative (charging a daily fee for discounts in roaming), an unobtrusive half-screen banner was placed on the MegaFon-Moscow website with a reminder that there is no monthly fee for a discount.

Beeline: "A good reason" to switch to not the best tariff?

Another extension, this time of the Good Reason service. More precisely, the extension of the validity period of the service without charging a subscription fee. News quote:

“Communicate with loved ones on any occasion! It's easy with the "Good Reason" service in the "Family" tariff!

Connect right now and make calls, send SMS, MMS to all subscribers who have connected Good Reason at a discounted price! Moreover, the subscription fee for the service will not be charged before March 31! 95 kopecks - per minute of conversation, 65 kopecks - sending one SMS, and you can send MMS for only 3.95 rubles!

To activate the "Good Reason" or switch to the "Family" tariff with the already activated service, dial *110*12118# call. The cost of Pegions, Variety of Breeds and Colors connection (or transition) is 30 rubles. with VAT.

To activate "Good Reason" or switch to the "Family" tariff with the already activated service, dial *110*12118# call. Price Pegions, Variety of Breeds and Colors Pegions, Variety of Breeds and Colors connection (or transition) - 30 rubles. VAT included".

This "attraction of unheard of generosity" is most likely provoked by the appearance of "favorite" numbers in MTS with a subscription fee for each "favorite". By itself, the “Family” tariff is not very inspiring, but with a free modifier in the form of “Good Reason”, it looks quite good. And, by the way, in theory, it should facilitate the transition to this tariff of people from the family and immediate working environment. It would be interesting to look at the statistics of connections to this tariff and evaluate the success of the idea and the past advertising campaign.

Beeline, bonuses for incoming calls: Repetition is the mother of learning

Quote from the news on the website:

“From February 1, we will be happy to offer you the tariff plan “In other words, you have a bonus”. By choosing this tariff, you will be able to receive bonuses for incoming calls to spend them on communicating with friends and family! Find out more about the tariff on the website on February 1.

Last year, we have already observed something similar. "Bonuses for incoming calls" represented a prize of 45 kopecks for every full minute of an incoming call, and the maximum amount of daily savings was limited to 3 rubles. 15 kopecks, i.e. maximum 95 rubles per month. Of course, this significant increase in monthly income was not given out in real money. Moreover, these bonuses had a certain period of validity, no one managed to accumulate them for unlimited mobile old age. The tariff itself is very extraordinary; if I'm not mistaken, this was the first large-scale experiment with connection fees on the Moscow market. However, let's not guess on the coffee grounds, closer to the first of February we will definitely analyze these reborn bonuses along with the tariff.

I looked into the description of the services at this tariff, I was surprised: how many test and non-test bonuses are hung there, they won’t let you “run away from the gift”. Who will chase us right up to March 24, 2017, well at least not until November 7th. Or is it like this for all prepaid tariffs? It's a pity that there was no second suitable SIM card at hand. A small detail: less than a year ago, switching to Prosche Spoken cost 30 rubles, this time it’s already 45. I ran through the descriptions of the tariffs on the site, it seems that 45 rubles. quietly became the new standard price for changing the tariff plan.

Beeline: Load SMS packages

News on the site:

“Since January 25, the cost of SMS packages has been reduced. An SMS package is an opportunity to purchase several messages at once: 25, 50 or 300 - and send each of them at a better price. And very soon their cost will become even cheaper. Do not miss! Find out more on the website on January 24.

This is such optimistic news, and in general it is good to live in the world: the temperature is getting warmer, the humidity is drying up, the length is getting shorter. And now the price is getting cheaper. Let's not quibble, the reduction in the cost of SMS packages is positive news, and in general, wholesale offers of services traditionally attract many. It is not entirely clear why a fellow operator has been allowing Beeline to enjoy such a significant competitive advantage with “impunity” for many years now. That's just continues to torment curiosity: what guided the choice of "packaging"? At least some number would be inserted between "50" and "300". Yes, you can buy packages as often as you like, but buying three or four “50” packages from month to month is a little uncomfortable, there is a feeling of overpaying for too small a wholesale.

MegaFon-Moscow: Friends are not chosen, they are connected

Like last year, another launch of the "Bring a Friend" promotion. News quote:

“In order to take part in the Refer a Friend campaign, a new user of the MegaFon-Moscow network just needs to send an SMS with the phone number of the recommender subscriber (in the format 926ХХХХХХХ) to the free number 000777. Already next month they will receive remuneration - from 50 to 100 minutes of mobile communication, depending on the tariff plan chosen by the new subscriber. But the pleasant surprises do not end there: in two months they will receive an additional reward - 50 or 100 SMS messages.

For a detailed (and long) description of all conditions, see here. In the simplest case (simply referred a friend without any transitions “absolutely” or “green”), both friends receive 50 minutes of communication within the network, and after two months of loyalty - another 50 SMS messages. Are you afraid that a friend will suspect your vested interest? Hooray, there is a way out! It is enough to come to the office and write a refusal petition: a friend will appreciate your pure thoughts without losing the gift due to him for connecting. Quote:

“If a subscriber of the MegaFon-Moscow network has taken part in the Refer a Friend campaign and does not want to accrue remuneration for the promotion, he can notify the Operator of this using the application methods accepted by the Operator.”

MTS, modernization of Direct Transmission

Quote from the news on the website:

«January 21, 2008. Topping up the balance of an MTS subscriber using a USSD request.

The "Direct Transfer" service has become available on the Mobile Portal *111#. To immediately get to the “Account” section (“Account Management” item) of the Mobile Portal, dial *111*7# from your mobile phone. Next, just select the desired item on the convenient interactive menu to send a free USSD request!”

This news is easy to understand, a detailed description of the updated version of the service was published on Mobile-Review on January 14, read here.

MTS, "night talk" Super First

With this news, everything is much more interesting. With "night calls" everything is clear, but the "Weekend" service has a long and difficult history. If I'm not mistaken, once communication on weekends was unlimited and with subscribers of different networks, an SMS message warned about the extension of the service for another week. Then "Weekends" were limited only to calls within the network and at the same time (for the convenience of subscribers?) they began to renew the validity period automatically without any SMS. Later, a price of 0.15 rubles was introduced. per minute of "off days within the network". Quote from the site:

“We are pleased to inform you that from February 1, 2008 on the Super First tariff plan, the Weekend and Night Calls services will be available for connection. With the “Weekend Days” service activated, all outgoing calls to the phones of MTS subscribers in Moscow and the Moscow Region will be charged 15 kopecks per minute every Saturday and Sunday. With the activated Night Calls service, all outgoing calls to the telephones of MTS subscribers in Moscow and the Moscow Region will be charged at 15 kopecks per minute every night from Monday to Friday, from midnight to 8 am.

The cost of using the "Weekend" and "Night Calls" services on the "Super First" tariff will be similar to the cost of these services for other tariffs:

  • "Weekend" - 32 rubles. for the calendar weekend;
  • "Night conversations" - 32 rubles. per calendar week.

The terms are valid when the subscriber is located in Moscow and the Moscow region.

We pay close attention to the "calendar": 32 rubles. per week, not per month. "Super First" is an interesting tariff for very long calls. During the period of the action (all calls to the "favorite" number - 15 kopecks per minute until January 31) gained popularity. Now the pleasure of communication in the literal sense of the word "for a penny" can be extended. True, only on weekends and at night, moreover, for a monthly fee of 256 rubles per month. But with all the MTS numbers in your region, and not with one "favorite". Or spit on all the options and pay 9 rubles. within the first two minutes of any call? I would say that with this extraordinary tariff, you need to give a calculator in the kit. Sit down and slowly figure out, calculate the time / frequency of intimate communication, take into account the time of day / days of the week, introduce an amendment for the number of “communicated”. And you will succeed. If not with "shared", then at least with the choice of the optimal combination of tariff options.