Taipei, Taiwan, Jan13th, 2016 – BenQ, the internationally renowned creator of digital lifestyle products and a global innovator in cutting-edge personal lighting for home and office, today illuminated the world of e-Reading. The WiT desktop lamp will put a smile on the face of anyone who spends time reading and working from a digital screen.
The WiT’s unique shape evokes a lighthearted grin, reflecting the happy feeling users are sure to experience when this uniquely designed illuminant casts its adjustable glare-reducing glow over any e-Reading surface. The lamp’s curved head covers a 90cm-wide area in light, a full 150% wider than comparable desk lamps on the market — enough area to cover a fully unfolded newspaper. With a color temperature range of 2,700k to 5,700k, WiT projects 500 lux of illumination to every corner of your desk, which is infinitely easy on one’s eyes.
With a simple touch to the WiT lamp’s control ring, users can activate the lamp’s intelligent e-Reading feature. The intelligent design ambient light sensor detects ambient brightness from other light sources and balances illumination, enhancing at the edges and dimming the middle of the lit area. The automatic adjustment maximizes reading comfort by reducing reflection and contrast glare when lighting computer displays and other device screens.
WiT’s tailor-made design allows users to fully customize their lighting experience to fit personal lifestyle and usage patterns. Color temperature is easily managed via the WiT’s convenient rotary knob to suit the time of day or task at hand. With a simple turn, color temperature and brightness can be adjusted from 2,700k for warm white light to 5,700k cool white light, depending on users’ reading preferences. Tailor-made design features create a timeless blend of form and functionality — dual-color LED provide independent light sources for dimming and color balance, while highly flexible precision-balanced joints make it easy to adjust the lamp to just the right angle.
The Right Light for the Modern Desktop
Today’s desktop fixtures face a myriad of lighting challenges that didn’t exist when most reading was done off paper. Users’ eyes move from solid to reflective to backlit surfaces, causing strain and fatigue. The WiT desktop lamp solves this problem with its special Smile Curve Technology, casting a wider area of illumination than most conventional lamps. Users can now read, browse the Internet, write and watch in comfort, without having to shift position or move devices to achieve an optimal lighting angle.
One Light for Every Situation
The WiT lamp offers an all-inclusive lighting solution for every reading or work scenario. When crunching numbers with accounting software, the slightest mistake can lead to disaster. The lamp’s cool white mode sharpens attention to detail so you can catch and avoid costly input errors. When hitting the books for an intensive study session, the cooler temperature light helps students focus attention while minimizing eye fatigue and peripheral distractions. At the other end of the reading spectrum, unwinding with a novel or scanning news stories on your e-Reader shouldn’t be a stressful activity. The warm mode lets readers relax both mind and body for a rejuvenating experience.
Available in wide palette colors including Sunset Red, Interstellar Blue, Aqua Green, Daybreak Gold, and Galaxy Silver, there is a WiT lamp to fit your personal style.
A Work of Art Inside and Out
An array of features makes WiT a marvel of aesthetics and technological innovation:
Shape It to Your Needs
Flicker-free LED driver IC provides consistent and uniform lighting
Ambient light sensor detects environment illumination
Curved light guide module to provide even light over a wider area
Adjustable dual color LED fine-tunes color temperature from 2,700k for warm white light to 5,700k cool white light.
Patented ball joint makes it easy to adjust the lamp cap to direct the light wherever you need it.
Lightweight aluminum alloy to dissipate the heat generated by LED.
All WiT materials meet the restrictions in EU Directive, RoHS (2002/95/EC)
The WiT has already passed safety standards certification (IEC/EN62471/ Taiwan-BSMI / Mainland China-CCC / US-UL and FCC / Europe-CE and LVD / Korea-KCC)
The WiT’s design is a wonder of ergonomics and precision engineering. The ingenious ball-joint allows for optimal flexibility of the head cap, making it easy to position the lamp at variety of angles. Ultra-durable torque springs and precision friction controls create the perfect balance of function and grace.
Easy on the Eyes and the Environment
Constructed from lightweight aluminum alloy, the WiT lamp’s light cap is designed to easily dissipate heat, significantly extending the lifespan of the LED over plastic cap lamps. Zinc alloy torque springs further enhance the lamp’s durability. The WiT meets all EU environmental protections standards as well as earning international certification for safety.